Google Business Profile management for doctors and medical practices.
Most new patients see your Google profile before they see your website. We verify it, fill in every field, add real photos and monthly posts, send review requests after every visit and report on the calls and bookings it brings in.
- Google Partner
- Meta Business Partner
- HIPAA-compliant
- Connects to your EMR
Before: thin profile, few reviewsIllustration. Real rankings depend on distance, relevance and prominence.
How Google picks the three practices in the map.
When a patient searches "dermatologist near me" or "dentist in Tempe", Google shows a map with three practices before any website. Google says it ranks them on three things.
Relevance
How well your profile matches the search. Your categories, services and description do most of the work here.
Distance
How far the practice is from the person searching. You can't move the office, but a correct address and pin make sure Google measures it right.
Prominence
How well known and trusted the practice looks: review count and rating, replies, photos, posts and the links to your website.
Distance is fixed. The other two are the job we do every month, for every location you have.
The profile checklist we work through.
Our profile audit runs these checks on every listing we manage, and we fix whatever is missing.
Contact UsBusiness name
Your real-world name, as it appears on the sign. Extra keywords in the name break Google's rules and can get a profile suspended.
Primary category
The single category that best describes the practice, picked from Google's own list.
Secondary categories
One for each specialty you actually offer, so you show up for those searches too.
Address and map pin
The full storefront address, with the pin on the right door, suite included.
Phone number
A primary number that rings your front desk and matches your website.
Website and booking link
The website link goes to the right location page, and the booking link opens your online scheduler.
Hours and holiday hours
Opening hours for every day you see patients, the same as on your website, plus holiday closures.
Description
A full description (Google allows 750 characters) that says who you treat, what you treat and where.
Services
Each treatment you offer, listed under the right category with a short description.
Logo and cover photo
Your logo as the profile photo and a cover photo that shows the practice at its best.
Photos
The outside, waiting room, treatment rooms and team, with new ones added over time.
Attributes
Details patients filter on, such as wheelchair access, online appointments and telehealth.
Monthly posts
At least one post a month, so the profile never looks abandoned.
Reviews and replies
A steady flow of new reviews and a reply to each one.
Claiming and verifying your profile.
Many practices have a profile they never claimed, or two for one office. We sort that out first.
Find every existing profile
We search your practice name, old addresses and each doctor's name for duplicates.
Claim it or request access
If a former manager or agency owns it, we request access and walk you through approving it.
Verify with the method Google offers
Google chooses the method. Most often it's a short video of your signage, the office and proof you run the practice; sometimes it's a phone call, text, email or postcard. We tell you exactly what to record.
Complete it, then leave the basics alone
Changing the name, address or category right after verifying can send it back for review, so we plan those edits.
Practice, physician or multi-location profiles
Google treats doctors differently from most businesses: a doctor who sees patients can have a profile of their own, as well as the practice. Which setup is right depends on how patients search for you.
One profile for each office where patients are seen in person. It carries the practice name, the main phone, the hours and every review left for the practice.
- Owned by you, managed by us
- Book button linked to your online scheduler
- The profile most patients will find
Doctors, dentists, therapists and other providers who see patients directly can have their own profile at the practice address. It helps when patients search for the doctor by name, or when a doctor is better known than the practice.
If you are the only provider, Google suggests one shared profile named with both, for example:
Each office gets its own profile with its own address, phone, hours, photos and reviews, kept in one business group so nothing gets lost. Practices with ten or more locations can ask Google for bulk verification.
More on this on our multi-location marketing page.
Categories and services patients search for.
The primary category is the biggest relevance signal on the profile, and many practices have it wrong. Pick a specialty to see the kind of setup we start from.
Primary category
Dermatologist
One only. It decides which searches you can rank for.
Secondary categories, if you offer them
- Skin care clinic
- Laser hair removal service
- Medical spa
Services listed on the profile
- Acne treatment
- Skin cancer screening
- Mohs surgery
- Botox and fillers
We choose from Google's live category list for each office and only add a category for care you really provide. Services are written to match the treatment pages on your website, which also helps your SEO.
Real photos of your team and office.
Patients want to see the place and the people before they book, so our crew comes to your practice and shoots it.
- Outside and the entrance, so patients find the door
- Waiting room, treatment rooms and equipment
- Doctors and staff at work, plus headshots
- Each photo uploaded under the right Google category
- Checked against what is already on the profile, so nothing posts twice
The same shoot gives you photos for your website and ads. See our video and photography service.
Posts every month
Every profile we manage gets a Google post each month. When you publish a new blog article, the post summarises it and links to it. In a month with no new article, the post covers one of your services and links to that page.
Questions patients ask
Google has been phasing out the old public Q&A on Business Profiles and answers more questions with AI, using what's on your profile, your reviews and your website. So the answers have to live there.
We put the real answers on cost, insurance, parking and first visits into your description, services, posts and website FAQ. Our AI search optimization work uses the same answers.
Review requests that go out after every visit.
Our software sends the request for you, so nobody at the front desk has to remember.
You decide who gets asked
A plastic surgeon may only want reviews after surgery. A dental group may want only new patients. Both are a setting.
See Reputation Management- Only certain procedures or appointment types
- New patients only, or every visit
- Pick which offices and which providers
- Wait time after the visit, sent in business hours
- Your own wording, logo and Google link per office
- Works with the EMR systems we connect to
The same name, address and phone everywhere.
Google trusts a practice more when its name, address, phone number and hours match across the web. Small differences, like an old suite number or a second phone line, make it unsure which one is right.
We compare each Google profile with the location records that feed your website and its schema markup, flag anything that doesn't match, and fix it on both sides. When your hours change on Google, we copy them to the location records your website uses. Duplicate profiles for the same office get found and cleaned up.
Linked to Google Ads, measured every month.
When your profile is linked to your Google Ads account, your ads can show your address, distance and rating, and calls from ads near the office are easier to track. We make the link with manager access only, so you stay the owner, and we limit it to your own listing.
Then every month you get a report that shows what the profile did for each location, next to your website, ads and the patients who actually booked. Read more on paid ads.
Contact UsWhat the monthly report shows
- ViewsHow often the profile was seen, split between Google Search and Google Maps.
- CallsTaps on the call button from the profile.
- Website clicksVisits to your site that started on the profile.
- Direction requestsPatients asking Google for directions to the office.
- Bookings and messagesAppointments booked and chats started from the profile.
- ReviewsNew Google reviews and the review requests sent.
Getting started takes one email.
You keep ownership of your profile the whole time. Here's how we take it over.
Add us as a manager
In your profile, go to Business Profile settings, then People and access, and add the email we send you as a Manager.
We audit every location
Every field, photo, category and review is checked, and duplicates and wrong details are listed.
We fix the profile
Categories, services, hours, description, photos, booking link and the Google Ads link, done for you.
It stays up to date
Monthly posts, new photos, review requests and replies, plus a report each month.
What practice owners say about us.
Five-star Google reviews
…Their strategies for marketing is really what sets them apart from all other firms. They even have methods to integrate into our practice software, which we find amazing and user friendly.
We are a large ENT practice on the Mississippi Gulf Coast and partnered with Pilot Practice in September of 2025. Laura has been exceptional with our website build and marketing, and has extensive knowledge in her field. We are extremely pleased with the instant results we have seen after deploying Pilot Practice.
Best investment in my cosmetic surgery practice. Roy runs google ads, SEO, and website design for us and has been a phenomenal return on investment.
Questions about Google Business Profile.
How do I rank my Google Business Profile higher?
Pick the right primary category, add a secondary category for each specialty, fill in every field, add real photos and a monthly post, and get new reviews every week with a reply to each. Keep your name, address, phone and hours the same everywhere. Google ranks the map on relevance, distance and prominence.
Are Google My Business and Google Business Profile the same?
Yes. Google renamed Google My Business to Google Business Profile in 2021. It is the same listing that shows in Google Search and Google Maps, and the same account you may have set up years ago.
How do I give someone access to manage my Google Business Profile?
Open your profile on Google, go to Business Profile settings, then People and access, and add the person's email as a Manager. A manager can edit the profile, add photos and reply to reviews, but you stay the owner and can remove them at any time. We send you the exact email address to add.
Do you need an LLC to have a Google Business Profile?
No. Google does not ask for a company type. You need a real practice that sees patients at an address or in a service area, and a name that matches what patients see on your sign and paperwork. A sole practitioner can have a profile.
Should a doctor have a separate profile from the practice?
It can help when patients search for the doctor by name, or when the doctor is better known than the practice. If you are the only provider, Google suggests one profile named with both the practice and your name. In a group practice each doctor who sees patients can have their own profile at the practice address. We look at how patients search for you before setting any up.
How do I verify a physician profile if I work for a larger group?
The group usually holds and verifies each doctor's profile from the practice's account. If you don't run that account, ask whoever does to add you or create the profile. We handle this for the practices we work with.
What happens to a doctor's profile when they leave?
It should be updated, not left alone, or patients will keep calling for a doctor who is gone. If the doctor keeps seeing patients elsewhere, the profile can be updated for the new location. If not, we ask Google to close or remove it. We also take the doctor off your website and online booking.
How long does Google Business Profile verification take?
It depends on the method Google gives you. Video verification is usually reviewed within a few business days; a postcard can take a couple of weeks. Some profiles go to extra review. We tell you what to record and follow up if it stalls.
Can you manage profiles for multiple locations?
Yes. Each office gets its own profile with its own address, phone, hours, photos and reviews, all kept in one business group. Review requests use the Google link for the office the patient visited, and the monthly report shows every location.
Is it allowed to ask every patient for a review?
Yes. Google lets businesses ask patients for reviews. What it does not allow is paying for reviews or giving a discount or gift in return. Our review requests are a plain ask with a link, sent to the visits you choose.
How should a medical practice reply to reviews?
Thank the person and keep the reply general. Don't confirm that the reviewer is a patient and don't mention their visit or treatment, because that can break patient privacy rules. For a negative review, offer to talk offline and give the office phone number. Our dashboard drafts a reply for each new review so you only need to check it and post.
Does the Book button on Google connect to our scheduler?
Yes. We set the booking link on your profile to your online booking page, so patients can book from Google. If your practice uses one of the EMR systems we connect to, the booking goes straight into your schedule. See our EMR integrations page for the list.
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