The back-end integration is standard, regardless of which option you choose for the patient point of view. In the back end, contacts flow bi-directionally between our CRM and your EMR, meaning your front desk team won’t have to create patients in the EMR manually anymore.
without EMR integration
Inferior ad performance
Google and Meta ads optimized via standard web forms drive higher costs and inferior performance because they only track leads, not actual patients.
No direct calendar booking
Leads cannot book inside the EMR calendar
No direct calendar booking
All lead information from the website (name, email, phone, DOB, address, insurance details, etc.) has to be manually entered into the EMR.
With EMR Integration
Improved Ad Performance
Google and Meta ads optimized via EMR integration—not just lead forms—driving lower cost-per-conversion and superior overall performance.
Direct calendar booking
Leads can book inside the EMR calendar
Automated EMR Sync
All lead information from the website (name, email, phone, DOB, address, insurance details, etc.) flows automatically from the website into the EMR without manual labor, including intake forms.
Direct Self-Scheduling in EMR Calendar
On the website, people see a calendar instead of a simple form.
They are able to book on the calendar which reflects your EMR availability.
After they book on the website, they'll receive calendar reminders and forms directly from the EMR.