Performance Marketing Agency
for Medspas

Medspas require a dedicated marketing agency to stand out and succeed.

NEW we now integrate with all aesthetic EMRS/ Booking systems

Medspa Websites That Bring Patients

Driving Results for the Best Medspas

Driving Results for the Best Medspas

They Trust PilotPractice as their growth partner
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Treat Medspa

NYC

Age Focus Cosmetic Surgery

Getplump

NYC

James Christian Cosmetics

Long Island, NYC and Miami

Treat Medspa

NYC

Age Focus Cosmetic Surgery

Getplump

NYC

James Christian Cosmetics

Long Island, NYC and Miami

Google Ads for Medspas

Every medspa is different—which is why every marketing strategy we build is customized. Whether your focus is injectables, skin rejuvenation, body contouring, or wellness treatments, we create targeted strategies to attract more of the patients you want.
Sometimes it’s about doing the treatments you enjoy most. Other times, it’s about scaling the most profitable services. Either way, we align the strategy with your goals.
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Blepharoplasty Google Ad
Botox Google Ad

What we do

Unlock Practice Growth with Our Proven
Medspa Blueprint

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Medspa SEO

Medspa SEO Enhance your online visibility and attract more patients to your practice.

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Medspa Website

We create visually striking websites and compelling content that highlight your skills and establish trust with potential patients.

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Medspa Paid Ads

Drive patient growth with precision-targeted, high-performance ad campaigns designed to maximize your reach and conversion

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Social Media Growth

Enhance your medspa's presence, connect with potential clients, and grow your brand through strategic and engaging social media management.

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Medspa CRM

Enhance your medspa's efficiency and patient care with our specialized CRM system, designed to streamline operations and improve patient management.

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Email Marketing

Our tailored email strategies are designed to resonate with your target audience, fostering stronger connections and driving higher conversion rates.

Medspa SEO Enhance your online visibility and attract more patients to your practice.
We create visually striking websites and compelling content that highlight your skills and establish trust with potential patients.
Drive patient growth with precision-targeted, high-performance ad campaigns designed to maximize your reach and conversion
Enhance your medspa’s presence, connect with potential clients, and grow your brand through strategic and engaging social media management.
Enhance your medspa’s efficiency and patient care with our specialized CRM system, designed to streamline operations and improve patient management.
Our tailored email strategies are designed to resonate with your target audience, fostering stronger connections and driving higher conversion rates.

Our Proprietary CRM is
Officially Authorized to
Integrate with all EMRs

We know your EMR is the heartbeat of your practice. That’s why KloudMD™, our proprietary CRM, isn’t just another software layer—it’s a powerful extension of your existing clinical workflow. We’ve moved beyond “workarounds” to provide deep, reliable connectivity with the systems Medspa owners and aesthetic injectors use most.

See if Your Electronic Medical Record (EMR)
Integrates With Our System (CRM)

Keep your system. Lose the busywork

Everything You Need to Take the
Busywork Off Your Team’s Plate

Everything you Need to Take the Busywork Off your Team’s Plate
Smartphone messaging conversation between patient and Nurse Jackie about scheduling a Botox appointment
Text message from Nurse Jackie sending appointment reminder for April 13 at 2pm EST with patient confirmation response
Text message conversation with Nurse Jackie requesting a Google review with link to Dr. Jones's Google review page and customer response giving a 5-star review
New patient intake form on smartphone showing health condition questions including heart disease, heart murmur, high blood pressure, HIV, and jaundice with yes/no radio buttons
Patient information form displaying Johanna Smith's centralized medical record including age, insurance, treatment, personal details, contact information, and address
Text message from Nurse Jackie requesting a $50 deposit to secure an appointment with a payment link
Appointment confirmation screen showing Botox booking with Nurse Jackie Jones on April 13 at 2pm EST in Katy, Texas with Confirm and Cancel buttons
Smartphone dashboard displaying lead volume trend chart showing leads over time with peak of $38M on Thursday, November 4, 2025
Smartphone dashboard displaying call analytics for last 30 days with donut chart showing answered calls in green, missed calls in red, and answer machine calls in orange; summary shows 55% answered, 32% answer machine, 32% missed
Smartphone showing Dr. Jones's Google Ads performance dashboard with metrics including 357 conversions, 436 all conversions, $20 cost per all conversions, $24 cost per conversion, and $290 daily spend over last 30 days
Smartphone dashboard showing review metrics with 4.8-star overall Google rating, 4 reviews in 30 days, 3 five-star, 1 one-star, and 596 total reviews
Smartphone dashboard for Dr. Jones showing most requested aesthetic procedures ranked by volume: Botox 50, Fillers 40, Sofwave 35, Hydrafacial 30, Emsculpt 22, Semaglutide 15, Microneedling 10

We Know the Medspa Industry Inside and Out

We specialize in marketing high-ticket treatments.

Fill Your Chairs with Our Proprietary
Medspa Lead Management System (CRM)

Convert website visitors into clients with ease. Our system allows potential patients to text your practice, request aesthetic consultations, and inquire about specialized skin or body treatments in real time—streamlining client acquisition and keeping your treatment rooms and injectors fully booked.

Appointment confirmation showing Botox treatment booked with Nurse Jackie Jones on April 13 at 2pm EST in Katy, Texas
Chat conversation between patient asking about botox appointment and Nurse Jackie responding affirmatively
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Appointment Booked confirmation with Nurse Jackie Jones for Botox on April 13 at 2pm EST in Katy, Texas
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Chat conversation between patient asking about botox appointment and Nurse Jackie responding affirmatively
Seamlessly capture lead details from your website or specialized landing pages for aesthetic consultations and high-end skin rejuvenation treatments.
Stay connected with potential clients through personalized, automated messaging—perfect for nurturing long-term leads for “big-ticket” services like body contouring or laser hair removal packages.

Provide prospective clients with fast, accurate estimates for popular services, increasing transparency and building trust before they even walk through your doors.

Simplify the onboarding process with mobile-friendly forms that allow new patients to submit medical histories and insurance details securely. Speed up the transition from their previous provider to your practice.Simplify the intake process and improve conversion with mobile-friendly forms that allow patients to submit medical histories securely.

Show both total package costs and monthly financing options (like Cherry or CareCredit) to reduce price friction and make premium treatments more accessible.
Monitor all calls for quality assurance and optimize your front-desk performance to ensure every “Botox” or “filler” inquiry is converted into a booked appointment.

Custom Design for your Booking System

Your booking calendar shouldn’t look like a generic software plugin. We design fully custom booking interfaces that mirror your Medspa’s unique branding, ensuring a high-end, seamless transition from your homepage to the appointment confirmation.

Monthly Newsletter, FB Ads
Retarget and Re-Engage

Real Results From Real Medspas

Top medspas trust PilotPractice for their marketing

Case Study:
Treat Medspa (NYC)

The Project: Full-Scale Digital Growth & Custom Infrastructure

The Challenge: Treat Medspa needed a digital presence that matched their luxury Flatiron District suite. The goal was to replace a generic “off-the-shelf” patient journey with a high-end, branded experience that converted NYC’s most discerning aesthetic clients.

Our Solutions:

The Impact:

By unifying the brand across ads, the website, and a custom-built booking flow, we eliminated “tech friction” and established Treat as a premier NYC aesthetic destination.

Introducing Plump's New Website

GetPlump is a medspa with multiple locations across the U.S., specializing in tox and dermal fillers. They chose PilotPractice as their medspa marketing agency in 2024.

Reporting, All in One Place

Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:

Why Top Medspas
Trust PilotPractice as Their Marketing Agency

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Medspa Marketing Expertise

Unlike general marketing agencies, we specialize exclusively in medspa services. We deeply understand the treatments, concerns, and desires of your clients, which allows us to implement the best strategies to attract and retain loyal medspa clients.

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Full Transparency

We provide detailed and transparent reporting that shows exactly where your marketing budget is allocated and the results it produces. Every decision is backed by data to ensure your medspa achieves the highest ROI and measurable growth.

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Custom-Tailored Strategies

Your medspa is one-of-a-kind, and so are the marketing strategies we create for you. We design personalized campaigns that are laser-focused on attracting your ideal clientele and driving growth for your medspa business.

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Optimized Lead Management

Our advanced automation and follow-up systems ensure that every lead is nurtured effectively. We turn inquiries into loyal medspa clients while keeping your front desk operations streamlined and efficient.

Unlike general marketing agencies, we specialize exclusively in medspa services. We deeply understand the treatments, concerns, and desires of your clients, which allows us to implement the best strategies to attract and retain loyal medspa clients.
We provide detailed and transparent reporting that shows exactly where your marketing budget is allocated and the results it produces. Every decision is backed by data to ensure your medspa achieves the highest ROI and measurable growth.
Your medspa is one-of-a-kind, and so are the marketing strategies we create for you. We design personalized campaigns that are laser-focused on attracting your ideal clientele and driving growth for your medspa business.
Our advanced automation and follow-up systems ensure that every lead is nurtured effectively. We turn inquiries into loyal medspa clients while keeping your front desk operations streamlined and efficient.
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Dr. Lindsay Malachowski Cosmetic Medspa Marketing Company Banner

Lindsay Malachowski
Co-Founder, Treat Medspa

Lindsay Malachowski
COO, Co-Founder, Treat Medspa
We are so pleased that we found PilotPractice. Their team has been incredibly professional and personal, we enjoy working with them and they have created a beautiful website for our Manhattan based Medspa. Having worked in aesthetics for over 20+ years with other teams, I have to say we’ve been very impressed so far, and are excited to continue working and growing our company with them.

Medspa
Marketing Experts

Our relationship is built on results. We work with dozens of medspa and aesthetic practices, meaning your growth is our only priority. We are committed to building a partnership by delivering the precision marketing your specialty requires.

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100+

Medspa Brands
Built and Thriving.

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10M+

Ad Spend Successfully 
Managed Annually

3500+

Medspa Keywords on the
First Page

The Growing Medspa Industry
& The Need for a Strong Online Presence

Industry Overview

The medical spa industry is experiencing significant growth, with the U.S. market valued at approximately $17 billion in 2024 and expanding by over $1 billion annually. Globally, the market was estimated at $18.6 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 15.13% from 2024 to 2030. This expansion is driven by increasing consumer awareness of self-care and anti-aging services, as well as the rapid growth
of the wellness tourism sector. However, this rapid expansion has
intensified competition among medical spa practices. With numerous options available, client acquisition and retention have become more challenging. To stand out, practices must not only provide exceptional care but also effectively market their services. Sources

Why a Strong Online Presence is Crucial for Medspas
In today’s digital age, a robust online presence is crucial for medical spas. Approximately 97% of patients use online searches to find local providers, making search engine optimization (SEO) essential for visibility. Social media engagement is also vital, with platforms like Instagram and Facebook serving as key channels for patient interaction. Live sessions on Instagram, for example, can increase appointment bookings by 15%. Video content further enhances engagement, with short-form videos boosting brand awareness by 40%. Additionally, 65% of med spas use influencer partnerships to expand their reach, highlighting the importance of leveraging trusted voices in the industry. By focusing on these digital strategies, medical spas can effectively attract and retain clients, ensuring sustained growth and success. Sources

Marketing Agency for Medspas, the FAQs

Not necessarily. If your current website is well-designed and optimized for conversions, we’re happy to work with it.

However, consider this: does your website effectively showcase your expertise and reputation as a medspa? Is it truly helping you attract new clients?


As a medspa marketing agency, we understand what makes a website successful. Key elements include a modern design, a high-quality gallery (did you know the gallery is the second most visited page after the homepage?), a compelling “About the Practitioner” page, and an easy booking process.
Our expert team can build a site that elevates your brand—and we do it in just six weeks, while other agencies may take six months. Check out our work here.

We craft visually appealing, high-converting websites in just 6 weeks. Explore our portfolio here.

Our streamlined, expert-driven process ensures exceptional results without delays. With a dedicated team of top-tier designers and developers, we guarantee your website not only looks fantastic but also delivers measurable results for your practice.

Pricing is customized for each project, as every Medspa website is unique. Our design fee is under $5K. While other agencies may charge $15K or more and take up to 6 months, we provide beautiful, functional websites in just 6 weeks—all at a fraction of the cost.

Organic growth typically takes up to 6 months to see tangible results, but the impact grows exponentially from there. With SEO, patience truly pays off. We start running Google Ads from day one, meaning you’ll begin receiving qualified leads and new clients within just a few weeks. You’ll also have a dedicated account manager who will schedule monthly meetings to review metrics, track growth, and optimize your strategy for success.

Yes, and we take it further. We provide your team with a powerful CRM specifically built for Medspas to manage all incoming leads. We offer comprehensive training to ensure your team maximizes the CRM’s potential. Our lead management system includes a custom widget on your website that provides instant quotes and collects valuable user information. Every lead is nurtured with tailored SMS and email campaigns to ensure no opportunity is missed

Yes, our proprietary CRM is included for all Medspa clients at no extra cost.

Yes, you’ll have a dedicated account manager who will schedule monthly meetings to review key metrics with your team. Any requests on your end will be handled within 24 hours.

We know your time is valuable, so our onboarding process is fast and seamless, allowing you to focus on clients while we handle the rest. It starts with a kickoff call to align on strategy and goals. Next, we dive into a client questionnaire to understand your needs, followed by audits and a strategy session. We then set clear goals and KPIs, handle digital integrations, and prepare for launch. After going live, we continuously monitor performance, make improvements, and provide detailed reporting—all within your first month.

Ready to grow
your medspa?

PilotPractice’s medspa marketing experts specialize in crafting personalized strategies tailored to the unique needs of your practice.

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Discover KloudMD Our Integrated CRM for MedSpas

Discover KloudMD
Our Integrated CRM for MedSpas

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KloudMD™ is a powerful lead management system specifically engineered to streamline the operations of high-volume MedSpas and aesthetic clinics. With features tailored to the aesthetic patient journey, it includes specialized consultation scheduling, digital intake forms, and a secure portal for managing treatment plans and clinical communications.


By automating administrative tasks—like sending pre-treatment instructions for injectables, managing membership renewals, and coordinating long-term follow-ups—KloudMD™ helps MedSpas enhance the client experience, manage high-value leads efficiently, and focus on providing top-tier aesthetic results. Whether you’re aiming to increase your volume for premium services like Morpheus8 and CoolSculpting, improve retention for neurotoxin and filler patients, or scale your practice to multiple locations, KloudMD™ is the ideal solution for optimizing your workflow and boosting conversion rates.

Precision marketing and proprietary tech that
bridges the gap between patient acquisition
and clinical efficiency.

Let’s Discuss Your Growth

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with your EMR!

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Client: Just Go Lipo in Scottsdale, AZ
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