Updated November 2026 · 8-minute read
Most healthcare marketing agencies do two things: a website and ads. That brings people to your site. But then what?
A patient calls after hours and gets voicemail. Or they fill out a form and wait. Or your front desk spends an hour checking their insurance. That is where new patients get lost. So in this guide we look at who does more than websites and ads.
TL;DR
Our pick: PilotPractice (that’s us). We do websites and ads, plus the tools that turn a visit into a booked patient.
- What makes us different: we connect to your EMR/EHR, answer calls with an AI receptionist, check insurance, run your booking page, ask for Google reviews and give you a patient CRM.
- What we found: none of the other 8 agencies on this list show all of these on their own website.
- Real examples: Texas Sinus & Snoring and Phoenix Internal Medicine, below.
What Only PilotPractice Does
Every agency on this list can build a website and run ads. We do that too. Here is what we add on top.
1. We connect to your EMR/EHR
We connect to more than 50 EMR/EHR systems, like athenahealth, eClinicalWorks, ModMed, AdvancedMD, drchrono and Dentrix.
- Your website shows real open times from your schedule.
- When a patient books, the visit lands right in your EMR/EHR.
- Your staff types nothing in twice.
2. An AI receptionist answers every call
Many patients call at night, on weekends or during lunch. Most practices send those calls to voicemail. Most of those patients never call back.
- Our AI receptionist answers every call and text, day and night.
- It books, moves and cancels visits right in your schedule.
- It knows your doctors, services, hours and the insurance you take.
3. We check insurance for you
Checking insurance by phone eats up your front desk’s day. We do it for them.
- The patient types in their plan or sends a photo of their card.
- We check with the insurance company in seconds.
- Your staff sees “covered” or “not covered” before the visit.
4. A booking page made for your practice
We build a booking page that looks like your website. Patients pick a visit type, a place and a time.
- Every ad, Google listing and “Book” button leads to the same page.
- So you see which ads bring booked patients, not just clicks.
5. Google review requests go out on their own
Happy patients forget to leave reviews. So we ask for them.
- A text asks for a review right after the visit.
- Our AI writes a reply to each review. You say yes before it posts.
6. A CRM that keeps every patient in one place
A CRM is a list of every person who called, texted or filled out a form.
- Calls, texts, emails and web chats all show up in one inbox.
- Reminders go out by text, and patients confirm with one reply.
- When someone cancels, we text them a link to book again.
Real Examples From Our Clients
Texas Sinus & Snoring (ENT in Houston, TX)
Dr. Ben Cilento treats sinus problems, snoring and sleep apnea. We built his website, help him show up on Google and run his ads.
His booking page asks what brings the patient in: sinus issues, snoring, sleep apnea, allergies and more. It also has a step to check insurance before the visit.
See the website · Read the case study
Phoenix Internal Medicine (Primary Care in Phoenix & Scottsdale, AZ)
Phoenix Internal Medicine has two offices. We built their website and their booking page.
- Patients pick a visit type, an office and a time.
- The visit goes straight into the practice’s own EMR/EHR.
- Patients add their insurance plan and can send card photos.
- Our AI receptionist answers calls and books into the same schedule.
See the website · Read the case study
The 9 Best Healthcare Marketing Agencies
Yes, we put ourselves first. We own PilotPractice, so read our part with that in mind. Everything about the others comes from their own websites and public reviews.
1. PilotPractice (Best for Booked Patients, Not Just Clicks)
Best for: private practices that want more booked patients and less front-desk work.
PilotPractice is based in Tempe, AZ. We do websites, ads and Google, plus the six tools above. Price is a quote based on your practice. Terms come in writing with your quote.
Pros
- Patients book right into your EMR/EHR.
- AI receptionist answers calls day and night.
- Insurance checks, review requests and a CRM come with it.
- Google 5.0 (31 reviews).
Cons
- No price on our website. You need a quote.
- Skip us if you only want a cheap website and nothing else.
2. Healthcare Success (Best for Hospitals and Big Groups)
Best for: hospitals, health systems and groups with many offices.
Based in Irvine, CA. They do brand plans, ads, websites, TV and radio. Their own guide says most clients spend at least $10,000 a month. Lock-in is not published.
Pros
- Deep healthcare know-how.
- Google 5.0, from only 8 reviews.
Cons
- Too costly for most single practices.
- No AI receptionist, insurance checks or CRM listed.
3. Cardinal Digital Marketing (Best for Many Offices)
Best for: groups that need new patients in many cities.
Based in Atlanta, GA. They run Google and Facebook ads and send reports. Projects start at about $5,000, per their Clutch page. Lock-in is not published.
Pros
- Strong at ads for many offices.
- Google 4.6 (74 reviews).
Cons
- A one-doctor office may be too small for them.
- Does not say which EMR/EHR it connects to.
4. Intrepy (Best for Specialists Who Want to Rank on Google)
Best for: surgical and specialty practices.
Based in Orlando, FL. They help practices show up on Google and also do websites, ads and reviews. Plans start at $750 a month for one doctor.
Pros
- Shows a starting price, which is rare.
- Lots of helpful articles for doctors.
Cons
- Says it connects to an EMR/EHR but does not name which.
- No AI receptionist or insurance checks listed.
5. Sagapixel (Best for Showing Up on Google)
Best for: practices that care most about ranking on Google.
Based in Cherry Hill, NJ. Plans start at about $1,500 a month. Ad help costs extra. They work month to month.
Pros
- No long contract.
- Google 4.8 (35 reviews).
Cons
- Online booking is not their focus.
- Does not say which EMR/EHR it connects to.
6. WebFX (Best for a Big Team and Tools)
Best for: practices that want a large team and lots of reports.
Based in Harrisburg, PA. Projects start at about $1,000, per their Clutch page. Lock-in is not published.
Pros
- Big team and good tools.
- Google 4.5 (204 reviews).
Cons
- Healthcare is one of many industries they serve.
- Some reviewers said ads reached people outside their area.
7. Studio III (Best for Med Spas and Cosmetic Surgeons)
Best for: med spas and plastic surgeons.
A small agency in Glendale, CA, that only works with cosmetic practices. Price and lock-in are not published.
Pros
- Knows the cosmetic world well.
- Google 5.0 (99 reviews).
Cons
- Not a fit for other kinds of practices.
- No public price.
8. Practis (Best for Small Budgets)
Best for: hearing, dental and family practices on a small budget.
Based in Charlotte, NC. Its healthcare arm is now called Onspire Health Marketing. One listing says plans start under $500 a month.
Pros
- Budget plans.
- Google 4.6 (68 reviews).
Cons
- The name change can be confusing.
- Does not say which EMR/EHR it connects to.
9. Practice Builders (Best for a Well-Known Name)
Best for: practices that want an agency with a long history.
Based in Durham, NC, since 1979. They do websites, Google, ads, reviews and branding. Price and lock-in are not published.
Pros
- Over 45 years in healthcare.
Cons
- Mixed reviews. Google 4.1 (33 reviews).
- One customer said no one called them back.
Quick Comparison
“Not listed” means we could not find it on that agency’s own website.
| Agency | Website + ads | Books into your EMR/EHR | AI receptionist | Insurance checks | Review requests | Patient CRM |
|---|---|---|---|---|---|---|
| PilotPractice (that’s us) | Yes | Yes | Yes | Yes | Yes | Yes |
| Healthcare Success | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| Cardinal | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| Intrepy | Yes | Says yes, no names | Not listed | Not listed | Yes | Not listed |
| Sagapixel | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| WebFX | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| Studio III | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| Practis | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| Practice Builders | Yes | Not listed | Not listed | Not listed | Yes | Not listed |
Our Picks by Need
- More booked patients, less front-desk work: PilotPractice.
- A hospital or big health system: Healthcare Success.
- Ads in many cities at once: Cardinal.
- Mostly ranking on Google: Sagapixel or Intrepy.
- A cosmetic practice: Studio III.
- The smallest budget: Practis.
How to Choose a Healthcare Marketing Agency
Ask every agency these five questions:
- Can patients book a real time on my website, right into my EMR/EHR?
- Who answers my phone at night and on weekends?
- Will you check a patient’s insurance before the visit?
- Does your report show booked patients, or only clicks and calls?
- How long am I locked in?
If the answer to the first four is “no,” you will need other tools and other bills to fill the gaps.
How We Ranked Them
- Do they turn visits into booked patients?
- Do they connect to your EMR/EHR?
- Do they take work off your front desk?
- Do they show prices and terms?
- What do real Google reviews say?
Frequently Asked Questions
How much does a healthcare marketing agency cost?
Most charge from about $500 to over $10,000 a month. Ad spend is on top of that.
Why does connecting to my EMR/EHR matter?
Without it, a patient fills out a form and your staff calls them back. Many never pick up. With it, the patient books a real time in one step.
Will an AI receptionist replace my front desk?
No. It picks up when your team can’t: at night, on weekends, at lunch and when lines are busy.
Can I keep my current website?
Often, yes. We can add booking, the AI receptionist and review requests to the site you have.
Which agency checks insurance for my patients?
Of the 9 agencies here, only PilotPractice lists insurance checks on its website. The patient sends their plan or a card photo, and the check runs in seconds.
See What You’re Missing
Want to know how many patients you lose to voicemail and slow call-backs? We’ll show you with your own numbers. It’s free.
Sources. Each agency’s own website, Clutch and Google reviews (checked October–November 2026).
