Precision is the foundation of great diagnostics — and it should be the foundation of your marketing strategy, too.
What we do
Patients across St. Louis are searching online for specific imaging services right now. Targeted radiology SEO strategies put your center in front of those high-intent searches and convert them into booked appointments.
HIPAA-compliant, high-converting websites built around your diagnostic expertise — that's what we deliver. Every page is designed to earn patient trust and drive meaningful engagement from the moment someone lands on your site.
From Google Search to social platforms, data-driven ad campaigns targeted at St. Louis-area patients can significantly increase acquisition for your highest-margin scans while keeping your ROI front and center.
Radiology SEO
Patients across St. Louis are searching online for specific imaging services right now. Targeted radiology SEO strategies put your center in front of those high-intent searches and convert them into booked appointments.
Imaging Center Website Design
HIPAA-compliant, high-converting websites built around your diagnostic expertise — that's what we deliver. Every page is designed to earn patient trust and drive meaningful engagement from the moment someone lands on your site.
Radiology Paid Advertising
From Google Search to social platforms, data-driven ad campaigns targeted at St. Louis-area patients can significantly increase acquisition for your highest-margin scans while keeping your ROI front and center.
Radiologists and imaging center administrators understand better than anyone that the RIS and PACS are what keep a practice running. PilotPractice CRM was built with that reality in mind — not as another software layer to work around, but as a genuine extension of your existing clinical workflow. Deep, reliable connectivity with the systems your team already depends on, with zero need for clunky workarounds.
Proprietary CRM, No
White-Label Shortcuts
Generic, white-label marketing tools don't cut it for high-growth imaging centers. PilotPractice is a tech-first agency, which means we built our own proprietary platform — KloudMD — engineered from the ground up specifically for radiology groups and imaging centers serious about scaling.
Uninterrupted Clinical Operations
Operational continuity matters, especially when your schedule runs from routine mammography screenings to complex MRI protocols. Our "Zero-Friction" architecture eliminates downtime, protects patient flow, and removes the hidden "integration fees" that disrupt your front-office operations.
HIPAA-First &
RIS-Compatible Security
From the moment a patient submits an intake form to the scan reminder that lands in their inbox, every data point moves through ironclad encryption that meets and exceeds both SOC 2 and HIPAA standards — keeping your practice and your sensitive imaging data protected.
Unified Ecosystem Support
Vendor finger-pointing wastes time and disrupts patient acquisition. Our team takes direct, coordinated ownership of the connection between your CRM and RIS/PACS, so you have one source of truth and one team to call — never a runaround.
Built on official API and HL7-compatible frameworks, our integrations are engineered to hold firm even as your EMR or RIS undergoes updates, scaling, or full migrations — so your infrastructure never becomes a liability.
Leading imaging center owners throughout the St. Louis region trust PilotPractice for their radiology marketing
A diagnostic imaging and radiology center providing comprehensive MRI, CT, and ultrasound services in the St. Louis metropolitan area.
Our Impact:
Over 90 booked appointments in the last 90 days from Google Ads and organic efforts.
300% boost in conversion rates through landing page improvements and radiology lead management.
A single dashboard gives you a 360-degree view of your practice's growth — tracking lead flow, ad spend, and online reputation in one place. It integrates:
Direct Imaging LLC, led by their team of board-certified radiologists, had strong website traffic but struggled with low patient conversions for high-modality scans. We revamped their website to enhance the user experience and optimize lead capture, turning web visitors into scheduled patients and supporting facility growth.
Healthcare practices are the only clients we work with — that focus is intentional. Growth for your imaging center is our singular priority, and we hold ourselves to it by delivering the precision marketing your specialty demands and building a partnership on real, measurable results.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
Typically, it takes us just six weeks to launch a clean, user-friendly, high-converting website for your diagnostic center. We've successfully built specialized websites for radiology groups, independent imaging centers, and multi-modality practices nationwide — including facilities throughout the greater St. Louis area. Our process ensures your site is fully optimized for local SEO, featuring dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography to capture patients at the exact moment they receive a physician referral.
Absolutely. In a competitive diagnostic market like St. Louis — where patients have multiple imaging options from Maryland Heights to South County — a lead that isn't handled quickly is a patient who calls a competitor. All calls, digital script uploads, and appointment inquiries are funneled into our Proprietary Radiology Lead Management System. This helps your scheduling team respond with lightning speed to potential patients and referring physician offices. As a specialized imaging marketing agency, we don't just hand over a list of names; we provide the front-desk training and automated SMS follow-ups necessary to ensure no high-modality scan — from an MRI to a PET/CT — is overlooked.
Because we've done it hundreds of times! As a specialized imaging and radiology marketing agency, we don't waste time "learning" your industry. We already have the high-converting frameworks for MRI, CT, and Mammography landing pages ready to deploy. Our process is streamlined, efficient, and designed to avoid unnecessary delays — allowing us to serve busy radiology practice administrators and medical directors in the St. Louis metro who need to increase scan volume without getting bogged down in the technical weeds of digital marketing.
Pricing starts below $5K. Each website is custom-tailored to your facility, whether you're a single-modality boutique or a multi-location diagnostic group. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing remains highly competitive because we utilize proprietary radiology frameworks that already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure. We provide an enterprise-grade digital presence at a fraction of the cost, ensuring your capital stays focused on your imaging technology rather than your web build.
Onboarding is quick, efficient, and designed to minimize the time your clinical staff spends away from patient care. It begins with a Radiology Kickoff Call and a specialized facility questionnaire. We gather the necessary materials — such as your current modality lists, radiologist sub-specialty bios, and insurance provider lists — to build out your high-performance campaigns. We provide a comprehensive digital audit of your local market competitors — including nearby hospital systems such as those anchored in the St. Louis medical district — along with a clear strategic roadmap,
Absolutely. Your dedicated account manager is always just a message away, and we respond to all requests within 24 hours to ensure your diagnostic schedule stays full. Our goal as your specialized radiology marketing agency is to provide ongoing, proactive support for your imaging center's growth — whether you need to launch a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on the fly.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost. Purpose-built for the unique workflow of a diagnostic center — from tracking initial MRI inquiries to managing digital script uploads — it goes well beyond what generic CRMs can offer. Automated follow-ups for scan prep instructions, streamlined lead management, and seamless appointment booking all work together to help your front-office staff run a more efficient operation, reducing "no-shows" and ensuring that every patient referred to your St. Louis facility actually makes it onto the gantry.
Not necessarily. If your current site is mobile-responsive and allows patients to easily find your imaging modalities (like 3T MRI, 64-slice CT, or 3D Mammography), we may be able to simply optimize what you have. That said, there are specific scenarios where a rebuild makes sense, and you should consider:
PilotPractice builds tailored marketing strategies for radiologists and imaging centers — strategies that generate higher-quality modality leads, grow patient volume, and streamline clinical operations so your team stays focused on care, not chaos.
Your most capital-intensive assets — MRI suites, CT scanners, PET systems — need to stay booked to justify their cost. We target the high-intent St. Louis-area searches that put patients in those machines consistently.
Preventative imaging demand is growing across the St. Louis region, and our campaigns are built to capture it. Mammography, Lung LDCT, and Cardiac Calcium Scoring campaigns position your center as the community's first choice for early detection.
Modality-specific prep is one of the most common sources of no-shows and reschedules. Our integrated KloudMD CRM automates fasting instructions, contrast safety reminders, and appointment confirmations so patients arrive ready — every time.
Knowing your cost-per-scan and identifying which referring physicians are driving your most profitable procedures isn't a luxury — it's how smart imaging centers grow. We track your marketing spend down to the specific modality to give you exactly that clarity.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a powerful lead management system specifically engineered to streamline the operations of high-volume imaging centers and radiology groups. With features tailored to improve modality efficiency, it includes specialized appointment scheduling, digital patient intake, and a secure portal for sensitive health communications.
Administrative burden is one of the biggest drains on radiology staff time — and KloudMD is built to lift it. By automating tasks like MRI safety checklists, fasting instructions for CT scans, and managing screening recalls for mammography, KloudMD helps imaging practices across the St. Louis metro enhance the patient experience, manage high-value leads efficiently, and stay focused on diagnostic excellence. Whether the goal is growing preventative screening volume, improving retention for chronic diagnostic patients, or scaling a physician referral network in areas like West County or North County, KloudMD is the ideal solution for optimizing workflow and boosting scanner utilization rates.
Serving Imaging Center practices across St. Louis and the surrounding area. Reach out and let’s grow your practice.
100 S 4th St Suite 550, St. Louis, MO 63102
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