Precise, patient-centered, and grounded in real data — that's the standard your marketing should meet, just as your diagnostics do.
What we do
Patients across the San Juan metro area are actively searching for MRI, CT, and ultrasound services online. Targeted radiology SEO strategies help your imaging center rise above the competition and connect with those high-intent searchers before they choose another facility.
A HIPAA-compliant website built for conversion does more than look professional — it communicates your diagnostic expertise, earns patient trust, and turns visitors into scheduled appointments. That's exactly what we design for imaging centers operating in competitive markets like San Juan.
From Google Search to social platforms, data-driven ad campaigns focused on high-margin scans — think 3T MRI and cardiac CT — help you grow patient acquisition efficiently and maximize ROI on every dollar spent.
Radiology SEO
Patients across the San Juan metro area are actively searching for MRI, CT, and ultrasound services online. Targeted radiology SEO strategies help your imaging center rise above the competition and connect with those high-intent searchers before they choose another facility.
Imaging Center Website Design
A HIPAA-compliant website built for conversion does more than look professional — it communicates your diagnostic expertise, earns patient trust, and turns visitors into scheduled appointments. That's exactly what we design for imaging centers operating in competitive markets like San Juan.
Radiology Paid Advertising
From Google Search to social platforms, data-driven ad campaigns focused on high-margin scans — think 3T MRI and cardiac CT — help you grow patient acquisition efficiently and maximize ROI on every dollar spent.
Radiologists and imaging center administrators understand better than anyone how central the RIS and PACS are to daily operations. PilotPractice was built with that reality in mind. Our CRM doesn't sit on top of your clinical workflow as an awkward add-on — it integrates deeply and reliably, eliminating the workarounds that slow down busy practices and replacing them with genuine, seamless connectivity.
Proprietary CRM, No
White-Label Shortcuts
Generic, white-label marketing tools don't cut it for high-growth imaging centers. PilotPractice operates as a tech-first agency, offering KloudMD — a custom-built, proprietary platform engineered specifically for radiology groups and diagnostic facilities that are serious about scaling.
Uninterrupted Clinical Operations
Operational disruption is never acceptable in a diagnostic environment. Our "Zero-Friction" architecture guarantees no downtime, no disrupted patient flows, and no surprise "integration fees" — whether your team is scheduling complex MRIs in Condado or routine screenings across San Juan's broader metro. Front-office operations stay fluid, always.
HIPAA-First &
RIS-Compatible Security
From the moment a patient submits an intake form to the automated scan reminder they receive the day before their appointment, every data point moves through ironclad encryption that exceeds SOC 2 and HIPAA standards — keeping your practice and your imaging data fully protected.
Unified Ecosystem Support
When your CRM and RIS/PACS aren't communicating cleanly, the blame game between software vendors wastes everyone's time. Our team steps in as a single, coordinated point of support — ensuring both systems work in concert and creating a unified source of truth for patient acquisition across your facility.
Official API and HL7-compatible frameworks form the foundation of every integration we build. That means when your EMR or RIS rolls out an update, scales to new locations, or undergoes a migration, your connectivity stays intact without emergency patches or costly rebuilds.
Imaging center owners across Puerto Rico trust PilotPractice to drive their radiology marketing forward.
A diagnostic imaging and radiology center providing comprehensive MRI, CT, and ultrasound services in San Juan, PR.
Our Impact:
Over 90 booked appointments in the last 90 days from Google Ads and organic efforts.
300% boost in conversion rates through landing page improvements and radiology lead management.
One dashboard gives you a complete 360-degree view of your practice's growth — tracking lead flow, ad spend, and online reputation all in one place, with integrations including:
Direct Imaging LLC, led by a team of board-certified radiologists, had solid website traffic but was struggling to convert visitors into scheduled high-modality scans. We rebuilt their digital presence from the ground up — improving user experience, tightening lead capture, and transforming web traffic into a reliable pipeline of booked patients that supported sustained facility growth.
Growth is the only outcome we're here to deliver. PilotPractice works exclusively with healthcare practices, which means your success isn't one item on a long client list — it's our entire focus. We build real partnerships by bringing the precision marketing your specialty demands, consistently and without distraction.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
For most diagnostic centers, we launch a clean, user-friendly, high-converting website in just six weeks. We've built specialized digital presences for radiology groups, independent imaging centers, and multi-modality practices from coast to coast, including facilities serving bilingual patient populations in markets like San Juan. Every site is fully optimized for local SEO, with dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography — built to capture patients at the exact moment they receive a physician referral.
Absolutely. In the fast-paced diagnostic environment, a lead that isn't handled quickly is a patient who calls a competitor. All calls, digital script uploads, and appointment inquiries are funneled into our Proprietary Radiology Lead Management System. This helps your scheduling team respond with lightning speed to potential patients and referring physician offices across the San Juan metro. As a specialized imaging marketing agency, we don't just hand over a list of names; we provide the front-desk training and automated SMS follow-ups necessary to ensure no high-modality scan — from an MRI to a PET/CT — is overlooked.
Because we've done it hundreds of times! As a specialized imaging and radiology marketing agency, we don't waste time "learning" your industry. We already have the high-converting frameworks for MRI, CT, and Mammography landing pages ready to deploy — including bilingual configurations for English and Spanish-speaking patient populations, which is essential in a market like San Juan. Our process is streamlined, efficient, and designed to avoid unnecessary delays, allowing us to serve busy radiology practice administrators and medical directors who need to increase scan volume without getting bogged down in the technical weeds of digital marketing.
Pricing starts below $5K. Each website is custom-tailored to your facility, whether you're a single-modality boutique or a multi-location diagnostic group. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing remains highly competitive because we utilize proprietary radiology frameworks that already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure. We deliver an enterprise-grade digital presence at a fraction of the cost, so your capital stays focused on your imaging technology — not your web bill.
Onboarding is quick, efficient, and designed to minimize the time your clinical staff spends away from patient care. It begins with a Radiology Kickoff Call and a specialized facility questionnaire. We gather the necessary materials — such as your current modality lists, radiologist sub-specialty bios, and insurance provider lists, including any local plans prevalent in Puerto Rico — to build out your high-performance campaigns. We provide a comprehensive digital audit of your local market competitors (including nearby hospital systems in the greater San Juan area), a clear strategic roadmap,
Absolutely. Your dedicated account manager is always just a message away, and we respond to all requests within 24 hours to keep your diagnostic schedule full. Our goal as your specialized radiology marketing agency is ongoing, proactive support for your imaging center's growth. Whether you need to launch a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on the fly — we're ready when you are.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost. Purpose-built for the unique workflow of a diagnostic center — from tracking initial MRI inquiries to managing digital script uploads — it goes far beyond what any generic CRM can offer. Automated follow-ups for scan prep instructions, streamlined lead management, and seamless appointment booking all work together to help your front-office staff run a leaner, more efficient operation — reducing "no-shows" and ensuring that every patient referred to your San Juan facility actually makes it onto the gantry.
Not necessarily. If your current site is mobile-responsive and makes it easy for patients to find your imaging modalities — like 3T MRI, 64-slice CT, or 3D Mammography — we may be able to optimize what you already have rather than rebuild from scratch. That said, you should consider:
PilotPractice builds tailored marketing strategies for imaging centers and radiologists that deliver higher-quality modality leads, grow patient volume, and streamline clinical operations — so your facility can focus on what it does best.
High-intent searches for MRI, CT, and PET scans represent your most valuable digital real estate. We make sure your highest-revenue modalities stay consistently booked and revenue-generating by owning those searches.
Preventative care demand is strong across Puerto Rico's aging and health-conscious population. Our campaigns capture high volumes of Mammography, Lung LDCT, and Cardiac Calcium Scoring searches — positioning your center as the community's first choice for early detection.
Modality-specific prep is one of the most common sources of patient confusion and appointment failures. KloudMD automates the delivery of fasting instructions, contrast safety information, and timely reminders so patients arrive at your San Juan facility ready for their scans — every time.
Knowing which referring physicians are driving your most profitable scans is intelligence most imaging centers never have. We track your marketing spend down to the specific modality, giving you clear ROI data and the referral insights needed to make smarter growth decisions.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a powerful lead management system built from the ground up for the operational realities of high-volume imaging centers and radiology groups. Its features are tailored to modality efficiency, with specialized appointment scheduling, digital patient intake, and a secure portal engineered for sensitive health communications in a HIPAA-compliant environment.
Administrative burden is one of the biggest drains on a radiology practice's efficiency. KloudMD addresses this directly — automating MRI safety checklists, CT fasting instructions, and mammography screening recalls so your team can stay focused on diagnostic care rather than paperwork. Whether your goal is to grow preventative screening volume among San Juan's communities, improve retention for chronic diagnostic patients, or expand your physician referral network across the island, KloudMD is designed to optimize your workflow and push scanner utilization rates higher.
Serving Imaging Center practices across San Juan and the surrounding area. Reach out and let’s grow your practice.
San Juan, PR
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