Precise diagnostics demand precise marketing — data-driven, patient-centered, and calibrated to your specific imaging services.
What we do
Capture more of the patients actively searching for MRI, CT, and ultrasound services across Salt Lake City by strengthening your visibility with targeted radiology SEO built around how locals actually search.
HIPAA-compliant websites that convert visitors into scheduled patients are what we build — designed to communicate your diagnostic expertise clearly, establish credibility, and drive meaningful engagement from the moment someone lands on your page.
High-margin scans require smarter ad spend. Our data-driven Google and social campaigns are engineered to bring patients through your doors, maximize ROI, and keep your most valuable modalities consistently booked.
Radiology SEO
Capture more of the patients actively searching for MRI, CT, and ultrasound services across Salt Lake City by strengthening your visibility with targeted radiology SEO built around how locals actually search.
Imaging Center Website Design
HIPAA-compliant websites that convert visitors into scheduled patients are what we build — designed to communicate your diagnostic expertise clearly, establish credibility, and drive meaningful engagement from the moment someone lands on your page.
Radiology Paid Advertising
High-margin scans require smarter ad spend. Our data-driven Google and social campaigns are engineered to bring patients through your doors, maximize ROI, and keep your most valuable modalities consistently booked.
Radiologists and imaging center administrators know their RIS and PACS aren't background tools — they're the operational core of every patient encounter. PilotPractice built its CRM to work as a genuine extension of that infrastructure, not a workaround layered on top of it. Deep, reliable connectivity with the systems your team already depends on is the standard, not an upgrade.
Proprietary CRM, No
White-Label Shortcuts
KloudMD is not a rebranded off-the-shelf product. PilotPractice is a tech-first agency that engineered its own proprietary platform from the ground up, built specifically for the operational demands of high-growth imaging centers and radiology groups — not adapted from generic marketing software.
Uninterrupted Clinical Operations
Salt Lake City imaging centers deal with high patient throughput, and operational disruption isn't an option. Our "Zero-Friction" architecture means no downtime, no interrupted scheduling flows, and no surprise "integration fees" showing up on your invoice — whether you're running high-complexity MRIs or routine wellness screenings.
HIPAA-First &
RIS-Compatible Security
From the moment a patient submits an intake form to the scan reminder sent before their appointment, every data point moves through ironclad encryption that exceeds both SOC 2 and HIPAA standards — keeping your practice and sensitive imaging data protected without exception.
Unified Ecosystem Support
When your CRM and RIS/PACS stop communicating cleanly, the last thing you need is two vendors pointing fingers at each other. Our team owns the coordination directly, ensuring both systems work as a single source of truth for patient acquisition and operational clarity.
Built on official API and HL7-compatible frameworks, our integrations are engineered to hold firm even as your EMR or RIS evolves — through updates, scaling phases, and full migrations alike.
Salt Lake City imaging center owners trust PilotPractice for their radiology marketing
A diagnostic imaging and radiology center providing comprehensive MRI, CT, and ultrasound services to patients across Salt Lake City, UT.
Our Impact:
Over 90 booked appointments in the last 90 days from Google Ads and organic efforts.
300% boost in conversion rates through landing page improvements and radiology lead management.
Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:
Direct Imaging LLC, led by their team of board-certified radiologists, had strong website traffic but struggled with low patient conversions for high-modality scans. We revamped their website to enhance the user experience and optimize lead capture, turning web visitors into scheduled patients and supporting facility growth.
Healthcare practices are all we serve — that focus is intentional. Our partnership with your imaging center is built entirely around delivering the precision marketing your specialty requires, with your growth as the only metric that matters to us.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
Typically, it takes us just six weeks to launch a clean, user-friendly, high-converting website for your diagnostic center. We've successfully built specialized websites for radiology groups, independent imaging centers, and multi-modality practices nationwide. For imaging centers in Salt Lake City, our process ensures your site is fully optimized for local SEO, featuring dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography to capture patients at the exact moment they receive a physician referral.
Absolutely. In Salt Lake City's fast-moving diagnostic environment, a lead that isn't handled quickly is a patient who calls a competitor down the street. All calls, digital script uploads, and appointment inquiries are funneled into our Proprietary Radiology Lead Management System. This helps your scheduling team respond with lightning speed to potential patients and referring physician offices. As a specialized imaging marketing agency, we don't just hand over a list of names; we provide the front-desk training and automated SMS follow-ups necessary to ensure no high-modality scan—from an MRI to a PET/CT—is overlooked.
Because we've done it hundreds of times! As a specialized imaging and radiology marketing agency, we don't waste time "learning" your industry. We already have the high-converting frameworks for MRI, CT, and Mammography landing pages ready to deploy. Our process is streamlined, efficient, and designed to avoid unnecessary delays, allowing us to serve busy radiology practice administrators and medical directors in Salt Lake City who need to increase scan volume without getting bogged down in the technical weeds of digital marketing.
Pricing starts below $5K. Each website is custom-tailored to your facility, whether you're a single-modality boutique or a multi-location diagnostic group serving the Wasatch Front. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing remains highly competitive because we utilize proprietary radiology frameworks that already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure. We provide an enterprise-grade digital presence at a fraction of the cost, ensuring your capital remains focused on your imaging technology.
Onboarding is quick, efficient, and designed to minimize the time your clinical staff spends away from patient care. It begins with a Radiology Kickoff Call and a specialized facility questionnaire. We gather the necessary materials—such as your current modality lists, radiologist sub-specialty bios, and insurance provider lists—to build out your high-performance campaigns. We provide a comprehensive digital audit of your local market competitors — including nearby hospital systems operating across the Salt Lake Valley — along with a clear strategic roadmap,
Absolutely. Your dedicated account manager is always just a message away, and we respond to all requests within 24 hours to ensure your diagnostic schedule stays full. Our goal as your specialized radiology marketing agency is to provide ongoing, proactive support for your imaging center's growth across Salt Lake City and the surrounding communities. Whether you need to launch a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on the fly.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost. It is purpose-built to handle the unique workflow of a diagnostic center—from tracking initial MRI inquiries to managing digital script uploads. Unlike generic CRMs, ours is designed to streamline lead management, automated follow-ups for scan prep instructions, and seamless appointment booking. This helps your front-office staff run a more efficient operation, reducing "no-shows" and ensuring that every patient referred to your facility actually makes it onto the gantry.
Not necessarily. If your current site is mobile-responsive and allows patients across Salt Lake City to easily find your imaging modalities (like 3T MRI, 64-slice CT, or 3D Mammography), we may be able to simply optimize what you have. However, you should consider:
PilotPractice builds tailored marketing strategies for imaging centers and radiologists in Salt Lake City that generate higher-quality modality leads, grow patient volume, and streamline clinical operations for maximum efficiency.
High-intent searches for MRI, CT, and PET scans are where we focus first — ensuring your most capital-intensive assets stay consistently booked and revenue-generating throughout the week.
Mammography, Lung LDCT, and Cardiac Calcium Scoring represent enormous search volume among Salt Lake City's health-conscious population. Our campaigns position your center as the community's first call for early detection and preventative care.
Modality-specific prep is where patient no-shows begin. Our integrated KloudMD CRM automates the delivery of prep instructions — fasting protocols, contrast safety checks, MRI safety questionnaires — and sends appointment reminders so patients arrive ready and on time.
We track your marketing spend down to the specific modality, ensuring a clear ROI and helping you understand exactly which referring physicians are driving your most profitable scans.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a powerful lead management system specifically engineered to streamline the operations of high-volume imaging centers and radiology groups. With features tailored to improve modality efficiency, it includes specialized appointment scheduling, digital patient intake, and a secure portal for sensitive health communications.
Administrative tasks like sending MRI safety checklists, distributing fasting instructions for CT scans, and managing screening recalls for mammography no longer need to consume your team's time — KloudMD automates them. For imaging centers competing across the Salt Lake Valley, that efficiency translates directly into better patient experience, stronger lead management, and higher scanner utilization rates. Whether you're working to grow preventative screening volume, improve retention for chronic diagnostic patients, or expand your physician referral network, KloudMD is the ideal solution for optimizing your workflow.
Serving Imaging Center practices across Salt Lake City and the surrounding area. Reach out and let’s grow your practice.
2150 S 1300 E #500, Salt Lake City, UT 84106
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