Precise diagnostics demand precise marketing — data-driven, patient-centered, and built to perform in a competitive market like Raleigh's.
What we do
Capture more of the patients actively searching for imaging services across Raleigh by deploying radiology SEO strategies engineered for high-intent, service-specific queries.
HIPAA-compliant websites built for imaging centers don't just look professional — they convert. We design and develop sites that communicate your diagnostic expertise, earn patient trust, and drive appointment requests.
From Google Search to social platforms, we build data-driven ad campaigns focused on the scans that matter most to your bottom line — maximizing patient acquisition and ROI on your highest-margin procedures.
Radiology SEO
Capture more of the patients actively searching for imaging services across Raleigh by deploying radiology SEO strategies engineered for high-intent, service-specific queries.
Imaging Center Website Design
HIPAA-compliant websites built for imaging centers don't just look professional — they convert. We design and develop sites that communicate your diagnostic expertise, earn patient trust, and drive appointment requests.
Radiology Paid Advertising
From Google Search to social platforms, we build data-driven ad campaigns focused on the scans that matter most to your bottom line — maximizing patient acquisition and ROI on your highest-margin procedures.
Radiologists and imaging center directors know their RIS and PACS aren't background software — they're the operational core of the practice. PilotPractice built its CRM with that reality in mind. Rather than forcing workarounds, we've engineered deep, reliable connectivity into the systems your clinical team depends on every day, extending your workflow instead of complicating it.
Proprietary CRM, No
White-Label Shortcuts
Generic, white-label marketing tools have no place in a high-growth imaging center. PilotPractice is a tech-first agency, and our proprietary platform KloudMD was purpose-built for radiology groups and imaging centers that are serious about scaling — not adapted from some one-size-fits-all solution.
Uninterrupted Clinical Operations
Downtime and disrupted patient flows are not acceptable in a busy imaging environment. Our "Zero-Friction" architecture eliminates both — along with the surprise "integration fees" that catch so many practices off guard. From high-complexity MRI scheduling to routine screening workflows, your front-office operations stay fluid and uninterrupted.
HIPAA-First &
RIS-Compatible Security
From the moment a patient submits an intake form to the automated scan reminder that goes out before their appointment, every data point moves through ironclad encryption that meets and exceeds both SOC 2 and HIPAA standards — keeping your practice and your sensitive imaging data fully protected.
Unified Ecosystem Support
When your CRM and RIS/PACS need to work together, the last thing you need is two vendors pointing fingers at each other. Our team owns the coordination directly, delivering integrated support that creates a single source of truth for patient acquisition and eliminates the gaps where leads fall through.
Built on official API and HL7-compatible frameworks, our integrations are engineered to hold — whether your EMR or RIS goes through an update, a version migration, or a full-scale expansion. Your connectivity stays intact as your practice grows.
Imaging center owners across competitive markets trust PilotPractice to power their radiology marketing
A diagnostic imaging and radiology center delivering comprehensive MRI, CT, and ultrasound services to patients in the Raleigh, NC area.
Our Impact:
Over 90 booked appointments generated in the last 90 days through a combination of Google Ads and organic search efforts.
300% boost in conversion rates achieved through targeted landing page improvements and a structured radiology lead management process.
A single dashboard gives you a 360-degree view of your practice's growth — monitor lead flow, ad spend, and online reputation all in one place, with integrations including:
Direct Imaging LLC, led by their team of board-certified radiologists, had strong website traffic but struggled with low patient conversions for high-modality scans. We revamped their website to enhance the user experience and optimize lead capture, turning web visitors into scheduled patients and supporting facility growth.
Healthcare practices are the only clients we take on — which means your growth is never competing for attention with an unrelated industry account. PilotPractice is built around results-driven partnerships, delivering the precision marketing your specialty requires because that is the only work we do.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
Typically, it takes us just six weeks to launch a clean, user-friendly, high-converting website for your diagnostic center. We've successfully built specialized websites for radiology groups, independent imaging centers, and multi-modality practices nationwide — including practices serving the Research Triangle's growing patient base. Our process ensures your site is fully optimized for local SEO, featuring dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography to capture patients at the exact moment they receive a physician referral.
In Raleigh's fast-moving diagnostic market, a lead that goes unanswered is a patient who books down the road at a competing facility. Every call, digital script upload, and appointment inquiry is routed directly into our Proprietary Radiology Lead Management System — giving your scheduling team the speed they need to respond before a competitor does. As a specialized imaging marketing agency, we don't just hand over a list of names; we provide the front-desk training and automated SMS follow-ups necessary to ensure no high-modality scan — from an MRI to a PET/CT — is overlooked.
Because we've done it hundreds of times! As a specialized imaging and radiology marketing agency, we don't waste time "learning" your industry. We already have the high-converting frameworks for MRI, CT, and Mammography landing pages ready to deploy. Our process is streamlined, efficient, and designed to avoid unnecessary delays — allowing us to serve busy radiology practice administrators and medical directors in markets like Raleigh who need to increase scan volume without getting bogged down in the technical weeds of digital marketing.
Pricing starts below $5K. Each website is custom-tailored to your facility, whether you're a single-modality boutique or a multi-location diagnostic group. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing remains highly competitive because we utilize proprietary radiology frameworks that already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure. We provide an enterprise-grade digital presence at a fraction of the cost, ensuring your capital stays focused on your imaging technology rather than your web budget.
Onboarding is quick, efficient, and designed to minimize the time your clinical staff spends away from patient care. It begins with a Radiology Kickoff Call and a specialized facility questionnaire. We gather the necessary materials — such as your current modality lists, radiologist sub-specialty bios, and insurance provider lists — to build out your high-performance campaigns. We then provide a comprehensive digital audit of your local market competitors (including nearby hospital systems in the Triangle region), a clear strategic roadmap,
Your dedicated account manager is reachable any time and responds to all requests within 24 hours — because a gap in support is a gap in your diagnostic schedule. Whether you need to launch a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on short notice, our team moves with the urgency that an active imaging center demands.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost. Purpose-built for the diagnostic center workflow — from tracking initial MRI inquiries to managing digital script uploads — it goes far beyond what any generic CRM can offer. Automated follow-ups for scan prep instructions, streamlined appointment booking, and tools designed to reduce "no-shows" all work together to ensure that every patient referred to your facility actually makes it onto the gantry.
Not necessarily. If your current site is mobile-responsive and allows patients to easily find your imaging modalities (like 3T MRI, 64-slice CT, or 3D Mammography), we may be able to simply optimize what you have. That said, there are specific situations where a full rebuild delivers far greater returns — and you should consider:
PilotPractice builds tailored marketing strategies for imaging centers and radiologists in Raleigh that generate higher-quality modality leads, grow patient volume, and streamline clinical operations — so your team can focus on delivering exceptional diagnostic care.
High-intent searches for MRI, CT, and PET scans come from patients who are ready to book. We make sure your most capital-intensive assets stay consistently scheduled and revenue-generating by capturing that demand at the right moment.
Preventative imaging is one of the fastest-growing patient segments in markets like Raleigh, where health-conscious demographics in areas like Cary and Morrisville are actively seeking early detection options. Our campaigns position your center as the community's first choice for Mammography, Lung LDCT, and Cardiac Calcium Scoring.
Modality-specific prep is one of the most common points of patient friction — and a missed instruction can mean a cancelled scan. Our integrated KloudMD CRM automates the delivery of prep instructions (fasting protocols, contrast safety information, MRI safety checklists) and appointment reminders so patients arrive ready and your schedule holds.
We track your marketing investment down to the individual modality, giving you a clear and honest picture of ROI — including which referring physicians are consistently driving your most profitable scan types.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a powerful lead management system specifically engineered to streamline the operations of high-volume imaging centers and radiology groups. With features tailored to improve modality efficiency, it includes specialized appointment scheduling, digital patient intake, and a secure portal for sensitive health communications — built from the ground up for diagnostic practices, not adapted from a generic platform.
Administrative bottlenecks cost imaging centers revenue every day — and in a market as active as Raleigh's, that adds up fast. By automating tasks like sending MRI safety checklists, fasting instructions for CT scans, and managing screening recalls for mammography, KloudMD helps radiology practices enhance the patient experience, manage high-value leads efficiently, and stay focused on top-tier diagnostic care. Whether you're working to increase preventative screening volume, improve retention for chronic diagnostic patients, or scale your physician referral network across the Triangle, KloudMD is the solution built to optimize your workflow and drive scanner utilization.
Serving Imaging Center practices across Raleigh and the surrounding area. Reach out and let’s grow your practice.
8601 Six Forks Road, Suite 400, Raleigh, NC 27615
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