Precise, patient-centered, and grounded in real data — that's the standard your marketing should meet, just as your diagnostics do.
What we do
Capture more of the patients searching for imaging services across Pittsburgh with radiology SEO strategies built around the specific scans your center offers.
HIPAA-compliant websites that demonstrate your diagnostic expertise don't just look credible — they convert. We build high-performing sites designed to earn patient trust and drive appointment requests.
High-margin scans don't fill themselves. We design and manage data-driven ad campaigns across Google and social platforms, calibrated to increase patient acquisition and deliver measurable ROI for your imaging center.
Radiology SEO
Capture more of the patients searching for imaging services across Pittsburgh with radiology SEO strategies built around the specific scans your center offers.
Imaging Center Website Design
HIPAA-compliant websites that demonstrate your diagnostic expertise don't just look credible — they convert. We build high-performing sites designed to earn patient trust and drive appointment requests.
Radiology Paid Advertising
High-margin scans don't fill themselves. We design and manage data-driven ad campaigns across Google and social platforms, calibrated to increase patient acquisition and deliver measurable ROI for your imaging center.
Your RIS and PACS aren't just software — they're the operational core of everything your team does each day. The PilotPractice CRM was built with that reality in mind. Rather than forcing radiologists into clunky workarounds, we've engineered deep, reliable connectivity with the clinical systems imaging centers actually depend on, functioning as a true extension of your workflow rather than another layer on top of it.
Proprietary CRM, No
White-Label Shortcuts
PilotPractice is a technology-first agency, and that means we've built our own tools rather than reselling generic, white-label platforms. KloudMD is our proprietary, custom-engineered system — designed from the ground up for high-growth imaging centers and radiology groups that need more than off-the-shelf marketing software.
Uninterrupted Clinical Operations
Operational disruption is never acceptable in a busy imaging environment. Our "Zero-Friction" architecture is built to ensure no downtime, no disrupted patient flows, and no surprise "integration fees" — whether your team is coordinating high-complexity MRIs or routine screening appointments, your front-office operations stay fluid throughout.
HIPAA-First &
RIS-Compatible Security
From the moment a patient submits an intake form to the automated scan reminder that lands in their inbox, every data point moves through ironclad encryption that exceeds both SOC 2 and HIPAA standards — keeping your practice and your sensitive imaging data fully protected.
Unified Ecosystem Support
When your CRM and RIS/PACS aren't communicating cleanly, the last thing you need is two vendors pointing fingers at each other. Our team takes direct, coordinated ownership of that integration, building a single source of truth for patient acquisition so your staff isn't caught in the middle.
Software evolves — EMR platforms update, RIS systems scale, and migrations happen. We build on official API and HL7-compatible frameworks so your integration holds firm through those transitions, not just at launch.
Pittsburgh imaging center owners trust PilotPractice for results-driven radiology marketing
A diagnostic imaging and radiology center providing comprehensive MRI, CT, and ultrasound services to patients throughout the Pittsburgh metro area.
Our Impact:
Over 90 booked appointments generated in the last 90 days through a combination of Google Ads and organic search efforts.
300% boost in conversion rates achieved through strategic landing page improvements and a structured radiology lead management process.
Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:
Direct Imaging LLC, led by their team of board-certified radiologists, was drawing solid website traffic but seeing poor conversions on high-modality scan requests. We redesigned their site with a sharper focus on user experience and lead capture mechanics, transforming passive visitors into scheduled patients and laying a stronger foundation for facility growth.
Healthcare practices are the only clients we take on — which means your growth isn't competing with a retail brand or a law firm for our attention. Our partnership model is built on delivering the precision marketing your specialty requires, and results are the foundation that relationship stands on.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
From kickoff to launch, we typically deliver a clean, high-converting website for your diagnostic center in just six weeks. We've built specialized sites for radiology groups, independent imaging centers, and multi-modality practices across the country — and our process is fully optimized for local SEO from day one. That includes dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography, structured to capture patients at the precise moment they receive a physician referral.
Absolutely. In a city like Pittsburgh, where patients have no shortage of imaging options between independent centers and large health system outpatient facilities, a delayed response to an inquiry often means a lost scan. All calls, digital script uploads, and appointment inquiries are funneled into our Proprietary Radiology Lead Management System. This equips your scheduling team to respond with lightning speed to both patients and referring physician offices. As a specialized imaging marketing agency, we don't just hand over a list of names; we provide the front-desk training and automated SMS follow-ups necessary to ensure no high-modality scan — from an MRI to a PET/CT — is overlooked.
Because we've done it hundreds of times! As a specialized imaging and radiology marketing agency, we don't waste time "learning" your industry. High-converting frameworks for MRI, CT, and Mammography landing pages are already built and ready to deploy. Our process is streamlined, efficient, and designed to avoid unnecessary delays — allowing us to serve busy radiology practice administrators and medical directors who need to increase scan volume without getting pulled into the technical weeds of digital marketing.
Pricing starts below $5K, and every website is custom-tailored to your facility — whether you're a single-modality boutique or a multi-location diagnostic group serving communities from the South Hills to the North Shore. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing stays highly competitive because we utilize proprietary radiology frameworks that already account for complex requirements like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure — delivering an enterprise-grade digital presence at a fraction of the cost so your capital stays focused on your imaging technology.
Onboarding is built to be fast and minimally disruptive to your clinical staff's time. It starts with a Radiology Kickoff Call and a specialized facility questionnaire, during which we collect the materials needed to build out your campaigns — modality lists, radiologist sub-specialty bios, and insurance provider information. From there, we conduct a comprehensive digital audit of your local Pittsburgh market, including nearby hospital systems and independent competitors, and deliver a clear strategic roadmap
Absolutely. Your dedicated account manager is always just a message away, and we respond to all requests within 24 hours to keep your diagnostic schedule full. Whether you need to launch a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on the fly, our team provides ongoing, proactive support designed around the day-to-day realities of running a busy imaging center.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost, and it's purpose-built for the workflow of a diagnostic center — from tracking initial MRI inquiries to managing digital script uploads. Unlike generic CRMs, ours is engineered to handle automated follow-ups for scan prep instructions, streamlined appointment booking, and lead management specific to imaging. The result is a more efficient front-office operation, fewer no-shows, and a higher rate of referred patients actually making it onto the gantry.
Not necessarily. If your current site is mobile-responsive and makes it easy for patients to find and understand your imaging modalities — whether that's 3T MRI, 64-slice CT, or 3D Mammography — we may be able to optimize what you already have. That said, there are situations where a rebuild makes more sense, and you should consider:
PilotPractice builds tailored marketing strategies for radiologists and imaging centers in Pittsburgh that generate higher-quality modality leads, grow patient volume, and streamline clinical operations — so your team can focus on delivering diagnostic care, not chasing appointments.
Your most expensive equipment needs to stay in use. We target high-intent searches for MRI, CT, and PET scans to ensure those assets remain consistently booked and generating revenue.
There is significant demand across Pittsburgh's communities — from Squirrel Hill to the suburbs of Cranberry Township — for preventative screening services. Our campaigns capture that volume in Mammography, Lung LDCT, and Cardiac Calcium Scoring, positioning your center as the local first choice for early detection.
Scan prep compliance directly affects your throughput. Our integrated KloudMD CRM automates modality-specific prep instructions — fasting protocols, contrast safety reminders, MRI safety checklists — and sends appointment reminders so patients arrive ready and your schedule runs on time.
We trace your marketing spend all the way down to the specific modality, giving you a clear picture of ROI and identifying exactly which referring physicians are driving your most profitable scans.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a powerful lead management system engineered specifically for the operational demands of high-volume imaging centers and radiology groups. Its features are purpose-built to improve modality efficiency — including specialized appointment scheduling, digital patient intake, and a secure portal for sensitive health communications.
Administrative overhead in a diagnostic center is relentless — MRI safety checklists, fasting instructions for CT patients, mammography screening recalls. KloudMD automates those tasks so your radiology team can stay focused on patient care rather than paperwork. Whether your goal is growing preventative screening volume, improving retention among chronic diagnostic patients, or expanding your physician referral network across the Pittsburgh metro, KloudMD provides the workflow optimization and scanner utilization support to get you there.
Serving Imaging Center practices across Pittsburgh and the surrounding area. Reach out and let’s grow your practice.
322 North Shore Drive Building 1B, suite 200, Pittsburgh, PA 15212
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