Precise diagnostics demand equally precise marketing — data-driven, patient-centered, and built around measurable outcomes.
What we do
Capture more of the patients across Omaha who are actively searching for specific imaging services by strengthening your radiology SEO presence where it counts most.
HIPAA-compliant websites built to convert — we design every page to highlight your diagnostic capabilities, earn patient trust, and turn visitors into scheduled appointments.
From Google search to social platforms, our data-driven ad campaigns are engineered to fill your modality schedule with high-margin scans and deliver a return your practice can measure.
Radiology SEO
Capture more of the patients across Omaha who are actively searching for specific imaging services by strengthening your radiology SEO presence where it counts most.
Imaging Center Website Design
HIPAA-compliant websites built to convert — we design every page to highlight your diagnostic capabilities, earn patient trust, and turn visitors into scheduled appointments.
Radiology Paid Advertising
From Google search to social platforms, our data-driven ad campaigns are engineered to fill your modality schedule with high-margin scans and deliver a return your practice can measure.
Radiologists and imaging center administrators rely on their RIS and PACS the way a pilot relies on instruments — without them, nothing else works. PilotPractice built its CRM with that reality in mind. Rather than forcing awkward workarounds onto your existing clinical infrastructure, we've engineered deep, dependable connectivity that makes your operational systems stronger, not more complicated.
Proprietary CRM, No
White-Label Shortcuts
PilotPractice is fundamentally a technology company that happens to specialize in healthcare marketing. We built our own proprietary platform — KloudMD — from scratch, specifically for high-growth imaging centers and radiology groups. Generic, white-label tools have no place in our stack.
Uninterrupted Clinical Operations
Scheduling a high-complexity MRI or processing routine screening referrals should never be interrupted by integration headaches. Our "Zero-Friction" architecture is designed to keep your front-office running smoothly — no unexpected downtime, no disrupted patient flows, and none of those surprise "integration fees" that other vendors bury in the fine print.
HIPAA-First &
RIS-Compatible Security
From the moment a patient submits an intake form to the automated scan reminder that lands in their inbox, every data point moves through ironclad encryption that meets and exceeds both SOC 2 and HIPAA standards — keeping your imaging data and your practice fully protected.
Unified Ecosystem Support
Vendor finger-pointing wastes time your scheduling team doesn't have. Our team takes coordinated, direct ownership of the relationship between your CRM and your RIS/PACS, creating a single source of truth for patient acquisition so nothing slips through the cracks.
Official API and HL7-compatible frameworks are the foundation of every integration we build — which means when your EMR or RIS updates, scales, or migrates, your connection holds firm without emergency patches or re-implementation fees.
Leading imaging center operators across the region trust PilotPractice to power their radiology marketing
A diagnostic imaging and radiology center providing comprehensive MRI, CT, and ultrasound services in Omaha, NE.
Our Impact:
Over 90 booked appointments generated in the last 90 days through a combination of Google Ads and organic search efforts.
300% boost in conversion rates achieved through targeted landing page improvements and a structured radiology lead management process.
Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:
Direct Imaging LLC, led by a team of board-certified radiologists, was generating solid website traffic but struggling to convert those visitors into scheduled high-modality scans. We redesigned their site from the ground up — sharpening the user experience, rebuilding lead capture, and aligning every page with patient intent — ultimately turning web traffic into a reliable source of booked procedures and sustained facility growth.
Growth is the only metric that matters to us, because we work exclusively with healthcare practices. That singular focus shapes every partnership we build — delivering the precision marketing your imaging specialty demands, with a commitment to results as the foundation of everything.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
Six weeks is typically all it takes for us to launch a clean, conversion-optimized website built specifically for your diagnostic center. We've developed specialized sites for radiology groups, independent imaging centers, and multi-modality practices across the country — including markets with the kind of competitive hospital presence Omaha sees along its medical corridor. Every site is fully optimized for local SEO, with dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography designed to capture patients at the precise moment they receive a physician referral.
Absolutely. In diagnostic imaging, a slow response to an inquiry is essentially a referral handed to a competitor down the road. Every call, digital script upload, and appointment request is routed directly into our Proprietary Radiology Lead Management System, giving your scheduling team the tools to respond with lightning speed — whether the inquiry comes from a patient in Midtown Omaha or a referring physician's office in Papillion. As a specialized imaging marketing agency, we go beyond lead lists: we provide front-desk training and automated SMS follow-ups to ensure no high-modality scan — from an MRI to a PET/CT — is ever overlooked.
We've done it hundreds of times, which means we're not spending your runway figuring out your industry. The high-converting frameworks for MRI, CT, and Mammography landing pages are already built and ready to deploy. Our process is streamlined specifically for busy radiology practice administrators and medical directors who need to grow scan volume without wading through the technical weeds of digital marketing — because in a market like Omaha, where health systems are actively competing for the same patients, speed to launch matters.
Pricing starts below $5K, and every website is custom-tailored to your facility — whether you operate a single-modality boutique or a multi-location diagnostic group spanning the greater Omaha metro. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing stays highly competitive because our proprietary radiology frameworks already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure — delivering an enterprise-grade digital presence at a fraction of the cost, so your capital stays focused on your imaging technology.
Onboarding is structured to protect your clinical team's time from the very first interaction. It kicks off with a Radiology Kickoff Call and a specialized facility questionnaire — we collect what we need, including your current modality lists, radiologist sub-specialty bios, and insurance provider information, to build high-performance campaigns without unnecessary back-and-forth. From there, we conduct a comprehensive digital audit of your local market competitors — including the major hospital systems operating across the Omaha area — and deliver a clear strategic roadmap
Absolutely. Your dedicated account manager is a direct message away, and every request receives a response within 24 hours — because a gap in your diagnostic schedule is a gap in your revenue. Whether you need to push a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on the fly, our team is structured to support your imaging center's growth with the kind of proactive, ongoing attention a specialized radiology practice actually requires.
Yes — and it's included at no extra cost. Our proprietary Radiology Lead Management System is purpose-built for the workflow of a busy diagnostic center, handling everything from tracking initial MRI inquiries to managing digital script uploads. Unlike generic CRMs retrofitted for healthcare, ours is engineered specifically to streamline lead management, automate scan prep instructions, and simplify appointment booking — so your front-office staff can run a tighter operation, reduce no-shows, and make sure every patient referred to your facility actually makes it onto the gantry.
Not necessarily. If your existing site is mobile-responsive and makes it easy for patients to locate your imaging modalities — like 3T MRI, 64-slice CT, or 3D Mammography — optimization of what you already have may be the smarter path. That said, there are important factors to evaluate first:
PilotPractice builds tailored marketing strategies for imaging centers and radiologists in Omaha that generate higher-quality modality leads, grow patient volume, and streamline the clinical operations behind the scenes — so your team can focus on delivering exceptional diagnostic care.
High-intent searches for MRI, CT, and PET scans represent your most valuable digital real estate — we make sure your most expensive assets stay consistently booked and generating revenue.
Preventative imaging is a high-growth opportunity across the Omaha market, and our campaigns are built to capture that volume — positioning your center as the community's first choice for Mammography, Lung LDCT, and Cardiac Calcium Scoring.
Fasting requirements, contrast safety protocols, MRI screening checklists — our integrated KloudMD CRM automates modality-specific prep communications and appointment reminders so patients arrive prepared and your suite stays on schedule.
We track marketing performance down to the individual modality, giving you a transparent view of ROI and a clear picture of exactly which referring physicians are driving your most profitable scans.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD was purpose-engineered for the operational demands of high-volume imaging centers and radiology groups — not adapted from a generic CRM afterthought. Its feature set is built around modality efficiency, with specialized appointment scheduling, digital patient intake, and a secure communications portal designed for the sensitivity of diagnostic health data.
Administrative tasks like sending MRI safety checklists, distributing fasting instructions for CT scans, and managing screening recalls for mammography patients don't have to consume your staff's attention. KloudMD automates all of it — freeing your radiology team to focus on patient care while the platform works to improve patient experience, manage high-value leads efficiently, and keep scanner utilization rates where they need to be. Whether your priority is growing preventative screening volume, improving retention for chronic diagnostic patients, or expanding your physician referral network across the Omaha metro, KloudMD is built to optimize your workflow at scale.
Serving Imaging Center practices across Omaha and the surrounding area. Reach out and let’s grow your practice.
1299 Farnam St STE 300, Omaha, NE 68102
View on Google Maps
Turn every call into a booked visit
