Precision is the standard in diagnostic imaging — and it should be the standard in your marketing, too. Data-driven, patient-centered strategy is the only kind we deliver.
What we do
Minneapolis patients searching for MRI, CT, or ultrasound services have no shortage of options across the metro. Targeted radiology SEO puts your imaging center at the top of those searches, driving the right patients through your doors.
HIPAA-compliant websites built for imaging centers don't just look professional — they convert visitors into scheduled patients. We design sites that communicate your diagnostic expertise and build the trust Minneapolis-area patients need before they book.
From Google search campaigns to social platforms, we build data-driven ad strategies that fill your schedule with high-margin scans and deliver measurable ROI for your practice.
Radiology SEO
Minneapolis patients searching for MRI, CT, or ultrasound services have no shortage of options across the metro. Targeted radiology SEO puts your imaging center at the top of those searches, driving the right patients through your doors.
Imaging Center Website Design
HIPAA-compliant websites built for imaging centers don't just look professional — they convert visitors into scheduled patients. We design sites that communicate your diagnostic expertise and build the trust Minneapolis-area patients need before they book.
Radiology Paid Advertising
From Google search campaigns to social platforms, we build data-driven ad strategies that fill your schedule with high-margin scans and deliver measurable ROI for your practice.
Radiologists and imaging center directors know that the RIS and PACS aren't background tools — they're central to every patient encounter. PilotPractice built its CRM with that reality in mind. Rather than adding friction with another disconnected software layer, we've engineered deep, reliable connectivity into the systems your team already depends on. No workarounds. No compromises.
Proprietary CRM, No
White-Label Shortcuts
PilotPractice is a technology-first agency, and that distinction matters. While most marketing vendors rely on generic, white-label tools recycled across industries, we built KloudMD — a proprietary platform engineered from the ground up for high-growth imaging centers and radiology groups.
Uninterrupted Clinical Operations
What we call "Zero-Friction" architecture means your front-office operations stay fluid regardless of scan complexity — whether your team is scheduling a high-complexity MRI at a facility in Uptown Minneapolis or managing routine screening appointments across multiple suburban locations. No downtime, no disrupted patient flows, and no surprise "integration fees."
HIPAA-First &
RIS-Compatible Security
Every data point that moves through our system — from initial patient intake to pre-scan reminders — is protected by ironclad encryption that exceeds both SOC 2 and HIPAA standards. Your practice and your patients' sensitive imaging data stay safe, full stop.
Unified Ecosystem Support
Vendor finger-pointing wastes time your scheduling team doesn't have. Our team provides direct, coordinated support so your CRM and RIS/PACS operate as one cohesive system — a single source of truth for patient acquisition, not a patchwork of disconnected tools.
Using official API and HL7-compatible frameworks, our integrations are built to hold their ground through EMR updates, RIS migrations, and scaling events — so your connectivity strengthens alongside your practice rather than breaking under pressure.
Leading imaging center operators across the country trust PilotPractice to drive their radiology marketing results.
A diagnostic imaging and radiology center providing comprehensive MRI, CT, and ultrasound services in the Minneapolis–Saint Paul metropolitan area.
Our Impact:
Over 90 booked appointments in the last 90 days from Google Ads and organic efforts.
300% boost in conversion rates through landing page improvements and radiology lead management.
A complete, 360-degree view of your practice's growth lives inside one dashboard. Monitor lead flow, ad spend, and online reputation with integrations that include:
Direct Imaging LLC, led by a team of board-certified radiologists, was generating strong website traffic but struggling to convert those visitors into scheduled high-modality scans. We redesigned their digital presence from the ground up — improving user experience, optimizing lead capture, and ultimately turning web traffic into real patient appointments that supported measurable facility growth.
Growth for your practice is the only outcome we're here to deliver. PilotPractice works exclusively with healthcare practices, which means there are no competing priorities pulling our attention toward other industries. Our partnerships are built on results and the kind of precision marketing your specialty demands.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
Typically, it takes us just six weeks to launch a clean, user-friendly, high-converting website for your diagnostic center. We've successfully built specialized websites for radiology groups, independent imaging centers, and multi-modality practices nationwide. Our process ensures your site is fully optimized for local SEO, featuring dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography to capture patients at the exact moment they receive a physician referral.
Absolutely. In the fast-paced diagnostic environment, a lead that isn't handled quickly is a patient who calls a competitor. All calls, digital script uploads, and appointment inquiries are funneled into our Proprietary Radiology Lead Management System. This helps your scheduling team respond with lightning speed to potential patients and referring physician offices. As a specialized imaging marketing agency, we don't just hand over a list of names; we provide the front-desk training and automated SMS follow-ups necessary to ensure no high-modality scan—from an MRI to a PET/CT—is overlooked.
Because we've done it hundreds of times! As a specialized imaging and radiology marketing agency, we don't waste time "learning" your industry. We already have the high-converting frameworks for MRI, CT, and Mammography landing pages ready to deploy. Our process is streamlined, efficient, and designed to avoid unnecessary delays, allowing us to serve busy radiology practice administrators and medical directors who need to increase scan volume without getting bogged down in the technical weeds of digital marketing.
Pricing starts below $5K. Each website is custom-tailored to your facility, whether you're a single-modality boutique or a multi-location diagnostic group. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing remains highly competitive because we utilize proprietary radiology frameworks that already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure. We provide an enterprise-grade digital presence at a fraction of the cost, ensuring your capital remains focused on your imaging technology.
Onboarding is quick, efficient, and designed to minimize the time your clinical staff spends away from patient care. It begins with a Radiology Kickoff Call and a specialized facility questionnaire. We gather the necessary materials—such as your current modality lists, radiologist sub-specialty bios, and insurance provider lists—to build out your high-performance campaigns. We provide a comprehensive digital audit of your local market competitors (including nearby hospital systems), a clear strategic roadmap,
Absolutely. Your dedicated account manager is always just a message away, and we respond to all requests within 24 hours to ensure your diagnostic schedule stays full. Our goal as your specialized radiology marketing agency is to provide ongoing, proactive support for your imaging center's growth. Whether you need to launch a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on the fly.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost. It is purpose-built to handle the unique workflow of a diagnostic center—from tracking initial MRI inquiries to managing digital script uploads. Unlike generic CRMs, ours is designed to streamline lead management, automated follow-ups for scan prep instructions, and seamless appointment booking. This helps your front-office staff run a more efficient operation, reducing "no-shows" and ensuring that every patient referred to your facility actually makes it onto the gantry.
Not necessarily. If your current site is mobile-responsive and allows patients to easily find your imaging modalities (like 3T MRI, 64-slice CT, or 3D Mammography), we may be able to simply optimize what you have. However, you should consider:
PilotPractice builds tailored marketing strategies for imaging centers and radiologists that generate higher-quality modality leads, grow patient volume, and streamline clinical operations — so your Minneapolis-area facility can compete effectively in one of the Midwest's most active healthcare markets.
Your most capital-intensive equipment needs to earn its keep. We target high-intent searches for MRI, CT, and PET scans so your scanners stay consistently booked and revenue-generating.
Preventative imaging is a fast-growing priority for Twin Cities patients. Our campaigns position your center as the go-to community resource for Mammography, Lung LDCT, and Cardiac Calcium Scoring — capturing that demand before a competitor does.
Modality-specific preparation is non-negotiable for scan quality and patient safety. Our integrated KloudMD CRM automates prep instructions — fasting requirements, contrast safety protocols, MRI safety checklists — and sends appointment reminders so patients arrive ready.
Knowing which referring physicians are driving your most profitable scans is strategic intelligence. We track your marketing spend down to the specific modality, giving you a clear ROI picture and actionable data on your most valuable referral relationships.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a powerful lead management system specifically engineered to streamline the operations of high-volume imaging centers and radiology groups. With features tailored to improve modality efficiency, it includes specialized appointment scheduling, digital patient intake, and a secure portal for sensitive health communications.
By automating administrative tasks—like sending MRI safety checklists, fasting instructions for CT scans, and managing screening recalls for mammography—KloudMD helps radiology practices enhance the patient experience, manage high-value leads efficiently, and focus on providing top-tier diagnostic care. Whether you're aiming to increase your preventative screening volume, improve retention for chronic diagnostic patients, or scale your physician referral network, KloudMD is the ideal solution for optimizing your workflow and boosting scanner utilization rates.
Serving Imaging Center practices across Minneapolis and the surrounding area. Reach out and let’s grow your practice.
120 South 6th St 23rd floor, Minneapolis, MN 55402
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