Precise, patient-centered, and grounded in real data — that's the standard your marketing should meet, just as it does in your imaging suite.
What we do
Capture more of the patients actively searching for MRI, CT, and ultrasound services across Memphis by building radiology SEO strategies targeted specifically to your local search landscape.
From Mid-South patients seeking routine screenings to those pursuing complex diagnostic workups, your website needs to earn trust fast. We build high-converting, HIPAA-compliant sites that put your diagnostic credentials front and center and turn visits into scheduled appointments.
High-margin scans don't fill themselves. We deploy precision ad campaigns across Google and social platforms — engineered around patient acquisition data — so your most profitable modalities stay consistently booked and your ROI remains measurable.
Radiology SEO
Capture more of the patients actively searching for MRI, CT, and ultrasound services across Memphis by building radiology SEO strategies targeted specifically to your local search landscape.
Imaging Center Website Design
From Mid-South patients seeking routine screenings to those pursuing complex diagnostic workups, your website needs to earn trust fast. We build high-converting, HIPAA-compliant sites that put your diagnostic credentials front and center and turn visits into scheduled appointments.
Radiology Paid Advertising
High-margin scans don't fill themselves. We deploy precision ad campaigns across Google and social platforms — engineered around patient acquisition data — so your most profitable modalities stay consistently booked and your ROI remains measurable.
Radiologists and imaging center administrators in Memphis know that the RIS and PACS aren't background tools — they're central to everything that happens in your facility. PilotPractice built its CRM with that reality in mind. Rather than forcing your team to navigate clumsy workarounds, we've developed deep, reliable connectivity that extends your existing clinical workflow instead of disrupting it.
Proprietary CRM, No
White-Label Shortcuts
Generic, white-label marketing tools built for any industry won't cut it for a high-volume imaging center. PilotPractice is a tech-first agency, and our proprietary platform KloudMD was engineered from the ground up specifically for radiology groups and imaging centers with serious growth goals.
Uninterrupted Clinical Operations
Operational continuity matters — especially when your scheduling team is managing everything from routine screenings to complex MRI bookings. Our "Zero-Friction" architecture eliminates downtime, prevents disrupted patient flows, and removes the hidden "integration fees" that catch so many practices off guard.
HIPAA-First &
RIS-Compatible Security
From the moment a patient submits an intake form to the automated scan reminder that goes out before their appointment, every data interaction is protected by ironclad encryption that meets and exceeds both SOC 2 and HIPAA standards — keeping your practice and your sensitive imaging data secure.
Unified Ecosystem Support
Vendor finger-pointing wastes time your scheduling team doesn't have. Our team provides direct, coordinated support ensuring your CRM and RIS/PACS work in concert, giving your entire operation a single, authoritative source of truth for patient acquisition.
Built on official API and HL7-compatible frameworks, our integrations are designed to hold firm even as your EMR or RIS goes through updates, expansions, or full migrations — so your connectivity never becomes a bottleneck.
Leading imaging center owners across the Mid-South trust PilotPractice to drive their radiology marketing results.
A diagnostic imaging and radiology center delivering comprehensive MRI, CT, and ultrasound services to patients throughout the Memphis metro area.
Our Impact:
Over 90 booked appointments generated in the last 90 days through a combined Google Ads and organic search strategy.
300% boost in conversion rates achieved through targeted landing page improvements and a structured radiology lead management approach.
Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:
Direct Imaging LLC, guided by their team of board-certified radiologists, was pulling strong website traffic but watching too many high-modality scan opportunities slip away at the conversion stage. We rebuilt their website from the ground up — tightening the user experience, strengthening lead capture, and turning web visitors into scheduled patients to support sustainable facility growth.
We work exclusively with healthcare practices, which means your growth isn't one priority among many — it is the only one. Our partnership is built on delivering the precision marketing your specialty demands, and our commitment to results is what makes that relationship sustainable.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
Typically, it takes us just six weeks to launch a clean, user-friendly, high-converting website for your diagnostic center. We've successfully built specialized websites for radiology groups, independent imaging centers, and multi-modality practices nationwide. Our process ensures your site is fully optimized for local SEO, featuring dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography to capture patients at the exact moment they receive a physician referral.
Absolutely. In the fast-paced diagnostic environment, a lead that isn't handled quickly is a patient who calls a competitor. All calls, digital script uploads, and appointment inquiries are funneled into our Proprietary Radiology Lead Management System. This helps your scheduling team respond with lightning speed to potential patients and referring physician offices. As a specialized imaging marketing agency, we don't just hand over a list of names; we provide the front-desk training and automated SMS follow-ups necessary to ensure no high-modality scan — from an MRI to a PET/CT — is overlooked.
Because we've done it hundreds of times! As a specialized imaging and radiology marketing agency, we don't waste time "learning" your industry. We already have the high-converting frameworks for MRI, CT, and Mammography landing pages ready to deploy. Our process is streamlined, efficient, and designed to avoid unnecessary delays, allowing us to serve busy radiology practice administrators and medical directors who need to increase scan volume without getting bogged down in the technical weeds of digital marketing.
Pricing starts below $5K. Each website is custom-tailored to your facility, whether you're a single-modality boutique or a multi-location diagnostic group. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing remains highly competitive because we utilize proprietary radiology frameworks that already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure. We provide an enterprise-grade digital presence at a fraction of the cost, ensuring your capital remains focused on your imaging technology.
Onboarding is quick, efficient, and designed to minimize the time your clinical staff spends away from patient care. It begins with a Radiology Kickoff Call and a specialized facility questionnaire. We gather the necessary materials — such as your current modality lists, radiologist sub-specialty bios, and insurance provider lists — to build out your high-performance campaigns. We provide a comprehensive digital audit of your local market competitors (including nearby hospital systems), a clear strategic roadmap,
Absolutely. Your dedicated account manager is always just a message away, and we respond to all requests within 24 hours to ensure your diagnostic schedule stays full. Our goal as your specialized radiology marketing agency is to provide ongoing, proactive support for your imaging center's growth. Whether you need to launch a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on the fly.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost. It is purpose-built to handle the unique workflow of a diagnostic center — from tracking initial MRI inquiries to managing digital script uploads. Unlike generic CRMs, ours is designed to streamline lead management, automated follow-ups for scan prep instructions, and seamless appointment booking. This helps your front-office staff run a more efficient operation, reducing "no-shows" and ensuring that every patient referred to your facility actually makes it onto the gantry.
Not necessarily. If your current site is mobile-responsive and allows patients to easily find your imaging modalities (like 3T MRI, 64-slice CT, or 3D Mammography), we may be able to simply optimize what you have. However, you should consider:
PilotPractice builds tailored marketing strategies for radiologists and imaging centers throughout the Memphis area — strategies that generate higher-quality modality leads, grow patient volume, and bring greater efficiency to your clinical operations.
High-intent searches for MRI, CT, and PET scans represent your most valuable acquisition opportunities. We make sure those searches consistently lead patients to your facility, keeping your most expensive assets revenue-generating and fully booked.
Preventative imaging is a major growth driver across the Memphis metro, and our campaigns are built to capture that demand. From Mammography to Lung LDCT and Cardiac Calcium Scoring, we position your center as the community's first choice for early detection.
Scan prep compliance directly affects no-show rates and scan quality. Our integrated KloudMD CRM automates modality-specific instructions — fasting protocols, contrast safety reminders, MRI safety checklists — and delivers timely appointment reminders so patients arrive prepared and on schedule.
We track your marketing investment down to the individual modality, giving you a clear and honest picture of ROI — including which referring physicians are consistently driving your most profitable scan volume.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a powerful lead management system specifically engineered to streamline the operations of high-volume imaging centers and radiology groups. With features tailored to improve modality efficiency, it includes specialized appointment scheduling, digital patient intake, and a secure portal for sensitive health communications.
By automating administrative tasks — like sending MRI safety checklists, fasting instructions for CT scans, and managing screening recalls for mammography — KloudMD helps radiology practices enhance the patient experience, manage high-value leads efficiently, and focus on providing top-tier diagnostic care. Whether you're aiming to increase your preventative screening volume, improve retention for chronic diagnostic patients, or scale your physician referral network, KloudMD is the ideal solution for optimizing your workflow and boosting scanner utilization rates.
Serving Imaging Center practices across Memphis and the surrounding area. Reach out and let’s grow your practice.
1661 International Dr Suite 400, Memphis, TN 38120
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Turn every call into a booked visit
