Precision is the foundation of great diagnostics—and it should be the foundation of your marketing too. Data-driven, patient-centered strategies are the only kind we build.
What we do
Manhattan's imaging market is dense and competitive, from the Upper East Side's concentration of specialty practices to the busy corridors near NYU Langone and Mount Sinai. We deploy targeted radiology SEO strategies designed to surface your center in front of high-intent patients searching for specific imaging services across the five boroughs and beyond.
HIPAA-compliant websites built for imaging centers don't just look credible—they convert. We design and develop high-converting digital experiences that communicate your diagnostic expertise, establish patient trust, and drive measurable engagement from the first click.
From Google search campaigns to social platform placements, we engineer data-driven ad campaigns calibrated to the Manhattan market—where patient acquisition costs are high and competition for high-margin scans like 3T MRI and PET/CT is fierce. Every dollar is tracked to maximize your ROI.
Radiology SEO
Manhattan's imaging market is dense and competitive, from the Upper East Side's concentration of specialty practices to the busy corridors near NYU Langone and Mount Sinai. We deploy targeted radiology SEO strategies designed to surface your center in front of high-intent patients searching for specific imaging services across the five boroughs and beyond.
Imaging Center Website Design
HIPAA-compliant websites built for imaging centers don't just look credible—they convert. We design and develop high-converting digital experiences that communicate your diagnostic expertise, establish patient trust, and drive measurable engagement from the first click.
Radiology Paid Advertising
From Google search campaigns to social platform placements, we engineer data-driven ad campaigns calibrated to the Manhattan market—where patient acquisition costs are high and competition for high-margin scans like 3T MRI and PET/CT is fierce. Every dollar is tracked to maximize your ROI.
Radiologists and imaging center directors in New York know that the RIS and PACS aren't peripheral tools—they're the operational core of the practice. The PilotPractice CRM is built with that reality in mind. Rather than forcing your team into clunky workarounds, it functions as a powerful, reliable extension of the clinical systems you already depend on, with deep connectivity that holds up in a high-volume environment.
Proprietary CRM, No
White-Label Shortcuts
Generic, white-label marketing platforms weren't built for the complexity of a high-growth radiology group—and we refused to build our agency around them. PilotPractice is a tech-first operation, and KloudMD is our proof: a custom-built, proprietary platform engineered specifically for imaging centers and radiology practices that are serious about scaling.
Uninterrupted Clinical Operations
Manhattan imaging centers can't afford front-office disruptions—patient volumes are too high and schedules too tight. That's the logic behind our "Zero-Friction" architecture: no downtime, no disrupted patient flows, and no surprise "integration fees." From routine screenings to high-complexity MRIs, your scheduling and intake operations stay fluid from day one.
HIPAA-First &
RIS-Compatible Security
Sensitive imaging data demands more than checkbox compliance. Every data point moving through our system—from patient intake forms to scan reminders—is protected by ironclad encryption that exceeds both SOC 2 and HIPAA standards, keeping your practice and your patients safe.
Unified Ecosystem Support
In a market like New York, where practices often juggle multiple vendors and enterprise-level health systems, the last thing your team needs is a blame game between software providers. PilotPractice delivers direct, coordinated support so your CRM and RIS/PACS operate as a unified system—one single source of truth for patient acquisition, no finger-pointing required.
Healthcare IT environments evolve constantly, and New York's large hospital-affiliated and independent imaging groups know that better than most. We build on official API and HL7-compatible frameworks so your integration remains solid through EMR updates, RIS migrations, and any future scaling your practice undertakes.
Leading imaging center owners across the New York metro area trust PilotPractice for their radiology marketing
A diagnostic imaging and radiology center providing comprehensive MRI, CT, and ultrasound services to patients throughout Manhattan and the surrounding boroughs.
Our Impact:
Over 90 booked appointments generated in the last 90 days through a combined Google Ads and organic search strategy.
300% boost in conversion rates achieved through dedicated landing page improvements and a structured radiology lead management approach.
A single dashboard gives you a 360-degree view of your practice's growth—consolidating lead flow, ad spend, and online reputation data all in one place. It integrates:
Direct Imaging LLC, led by their team of board-certified radiologists, was generating strong website traffic but struggling to convert those visitors into scheduled patients for high-modality scans. We redesigned and optimized their site to sharpen the user experience and improve lead capture, ultimately turning digital traffic into a consistent pipeline of scheduled scans and supporting sustained facility growth.
Growth built on real results—that's the only kind of partnership we offer. PilotPractice works exclusively with healthcare practices, which means your expansion is never competing for attention against clients in unrelated industries. We are committed to delivering the precision marketing your specialty requires, every step of the way.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
From kickoff to launch, we typically need just six weeks to deliver a clean, high-converting website built for your diagnostic center. Radiology groups, independent imaging centers, and multi-modality practices across the country have gone through our process—including practices serving New York's demanding patient population. Every site is fully optimized for local SEO and built with dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography, designed to capture patients at the exact moment a physician referral sends them searching online.
Absolutely. In a city where patients have no shortage of imaging options, a lead that isn't handled immediately is a patient who books down the street. Every call, digital script upload, and appointment inquiry is funneled directly into our Proprietary Radiology Lead Management System, giving your scheduling team the tools to respond with lightning speed to both patients and referring physician offices. As a specialized imaging marketing agency, we go beyond handing over contact lists—we provide the front-desk training and automated SMS follow-ups needed to ensure no high-modality scan, from an MRI to a PET/CT, is ever overlooked.
Because we've done it hundreds of times—and we've never had to stop and study up on your specialty first. As a focused imaging and radiology marketing agency, we arrive with high-converting frameworks for MRI, CT, and Mammography landing pages already built and ready to deploy. Our process is streamlined and efficient by design, built specifically for busy radiology practice administrators and medical directors in high-pressure markets who need to increase scan volume without getting pulled into the technical weeds of digital marketing.
Pricing starts below $5K, and every website is custom-tailored to your facility—whether you operate a single-modality boutique practice or a multi-location diagnostic group spanning several Manhattan neighborhoods. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing stays highly competitive because we work from proprietary radiology frameworks that already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure—delivering an enterprise-grade digital presence at a fraction of the cost, so your capital stays focused on your imaging technology.
Onboarding is built to protect the most valuable resource in any New York imaging center: your clinical team's time. It starts with a Radiology Kickoff Call and a specialized facility questionnaire. From there, we collect what we need—current modality lists, radiologist sub-specialty bios, insurance provider lists—and get to work building your high-performance campaigns. You also receive a comprehensive digital audit covering your local market competitors, including the major hospital systems operating across Manhattan, along with a clear strategic roadmap,
Absolutely. Your dedicated account manager is never more than a message away, and every request receives a response within 24 hours—because a stalled campaign in a market this competitive costs real revenue. Whether you need to roll out a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on the fly, our team is structured to keep your diagnostic schedule full and your imaging center moving forward.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost. It's purpose-built for the workflow of a diagnostic center—tracking initial MRI inquiries, managing digital script uploads, and handling every touchpoint in between. Unlike generic CRMs that require constant customization, ours is designed from the ground up to automate follow-ups for scan prep instructions, streamline appointment booking, and help your front-office staff reduce no-shows—so that every patient referred to your facility actually makes it onto the gantry.
Not necessarily. If your current site is already mobile-responsive and makes it easy for patients to find your imaging modalities—like 3T MRI, 64-slice CT, or 3D Mammography—we may be able to optimize what you already have rather than rebuild from scratch. That said, there are important factors to consider:
PilotPractice builds tailored marketing strategies for radiologists and imaging centers in Manhattan and across the country—strategies engineered to generate higher-quality modality leads, grow patient volume, and streamline clinical operations so your facility can run at maximum efficiency.
Your scanners are your highest-value assets. We target the high-intent searches patients and referring physicians use when looking for MRI, CT, and PET scans—keeping your most expensive equipment consistently booked and revenue-generating.
Preventative imaging is a growing priority across New York's health-conscious patient population. Our campaigns capture high-intent volume in Mammography, Lung LDCT, and Cardiac Calcium Scoring, positioning your center as the community's first choice for early detection services.
Modality-specific prep is one of the most common friction points between inquiry and completed scan. KloudMD automates the delivery of those instructions—fasting requirements, contrast safety information, MRI safety checklists—along with appointment reminders, so patients arrive ready and your suite stays on schedule.
Knowing your ROI at the modality level changes how you allocate your marketing budget. We track spend down to the specific scan type, giving you a clear picture of which services and which referring physicians are driving your most profitable volume.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a purpose-built lead management system engineered specifically for the operational demands of high-volume imaging centers and radiology groups. Its feature set is calibrated around modality efficiency—covering specialized appointment scheduling, digital patient intake, and a secure portal for sensitive health communications—making it a natural fit for busy New York practices managing large daily scan volumes.
By automating administrative tasks—like sending MRI safety checklists, fasting instructions for CT scans, and managing screening recalls for mammography—KloudMD helps radiology practices enhance the patient experience, manage high-value leads efficiently, and focus on providing top-tier diagnostic care. Whether you’re aiming to increase your preventative screening volume, improve retention for chronic diagnostic patients, or scale your physician referral network, KloudMD is the ideal solution for optimizing your workflow and boosting scanner utilization rates.
Serving Imaging Center practices across Manhattan and the surrounding area. Reach out and let’s grow your practice.
1325 Avenue of the Americas, 27th and 28th Floors, New York, NY 10019
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