Precision is the foundation of great diagnostics—and it should be the foundation of your marketing strategy, too. At PilotPractice, we build patient-centered, data-driven campaigns tailored specifically to imaging centers competing in one of the most complex healthcare markets in the country.
What we do
Millions of Angelenos turn to Google every day searching for MRI facilities in Burbank, CT scan centers near the Westside, or ultrasound clinics in the San Gabriel Valley. Our radiology-focused SEO strategies position your imaging center in front of those high-intent searches, driving a consistent flow of new patients to your schedule.
HIPAA-compliant, conversion-optimized websites built for radiology aren't a niche we dabble in—they're all we do. We design and develop sites that communicate your diagnostic expertise clearly, earn patient trust immediately, and turn visitors into booked appointments.
From Google Search campaigns targeting densely populated corridors like the 405 to social ads reaching health-conscious demographics across Silver Lake and Santa Monica, our data-driven paid media campaigns are engineered to fill your highest-margin modality slots and deliver measurable ROI.
Radiology SEO
Millions of Angelenos turn to Google every day searching for MRI facilities in Burbank, CT scan centers near the Westside, or ultrasound clinics in the San Gabriel Valley. Our radiology-focused SEO strategies position your imaging center in front of those high-intent searches, driving a consistent flow of new patients to your schedule.
Imaging Center Website Design
HIPAA-compliant, conversion-optimized websites built for radiology aren't a niche we dabble in—they're all we do. We design and develop sites that communicate your diagnostic expertise clearly, earn patient trust immediately, and turn visitors into booked appointments.
Radiology Paid Advertising
From Google Search campaigns targeting densely populated corridors like the 405 to social ads reaching health-conscious demographics across Silver Lake and Santa Monica, our data-driven paid media campaigns are engineered to fill your highest-margin modality slots and deliver measurable ROI.
Radiologists and imaging center directors understand that the RIS and PACS aren't peripheral tools—they're the operational core of the entire practice. PilotPractice built its CRM with that reality in mind. Rather than layering on yet another disconnected system, our platform functions as a genuine extension of your clinical workflow, with deep, reliable connectivity to the systems your team already depends on every day.
Proprietary CRM, No
White-Label Shortcuts
PilotPractice is a technology-first agency by design. While other firms resell generic, white-label platforms, we operate on KloudMD—a proprietary, custom-built system engineered from the ground up to serve the specific growth demands of high-volume imaging centers and radiology groups.
Uninterrupted Clinical Operations
Operational continuity matters in a market as competitive as Los Angeles, where patients have no shortage of imaging options. Our "Zero-Friction" architecture eliminates downtime, prevents disrupted patient flows, and removes surprise "integration fees" from the equation entirely—whether your team is scheduling complex neurological MRIs or routine annual screenings.
HIPAA-First &
RIS-Compatible Security
From the first patient intake form to automated scan-day reminders, every data point flowing through our platform is protected by ironclad encryption that exceeds both SOC 2 and HIPAA standards, keeping your practice and your patients' sensitive imaging data completely secure.
Unified Ecosystem Support
Vendor finger-pointing wastes time your scheduling team doesn't have. PilotPractice provides direct, coordinated support ensuring your CRM and RIS/PACS function as a unified system—creating a single source of truth for patient acquisition without the usual back-and-forth between software companies.
System updates and platform migrations are inevitable, especially as larger health networks across the LA basin continue to consolidate infrastructure. Our integrations are built on official API and HL7-compatible frameworks so your connectivity remains stable and reliable regardless of what changes upstream.
Imaging center owners across Southern California trust PilotPractice for their radiology marketing
A diagnostic imaging and radiology center offering comprehensive MRI, CT, and ultrasound services in the greater Los Angeles area.
Our Impact:
Over 90 booked appointments in the last 90 days from Google Ads and organic efforts.
300% boost in conversion rates through landing page improvements and radiology lead management.
Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:
Direct Imaging LLC, led by a team of board-certified radiologists, was generating solid website traffic but consistently underconverting visitors into booked high-modality scans. We redesigned their site from the ground up—sharpening the user experience, restructuring lead capture, and aligning the content with how patients actually search—transforming web traffic into a reliable stream of scheduled patients.
Growth is the only metric that defines this partnership. PilotPractice works exclusively with healthcare practices, which means your imaging center's performance is never competing for our attention against an unrelated industry client. We are committed to delivering the precision marketing your specialty requires, every single month.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
Typically, it takes us just six weeks to launch a clean, user-friendly, high-converting website for your diagnostic center. We've successfully built specialized websites for radiology groups, independent imaging centers, and multi-modality practices nationwide—including facilities navigating the densely competitive Southern California market. Our process ensures your site is fully optimized for local SEO, featuring dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography to capture patients at the exact moment they receive a physician referral.
Absolutely. In the fast-paced diagnostic environment, a lead that isn't handled quickly is a patient who calls a competitor. In a metro as saturated as Los Angeles, that competitor is never far away. All calls, digital script uploads, and appointment inquiries are funneled into our Proprietary Radiology Lead Management System. This helps your scheduling team respond with lightning speed to potential patients and referring physician offices. As a specialized imaging marketing agency, we don't just hand over a list of names; we provide the front-desk training and automated SMS follow-ups necessary to ensure no high-modality scan—from an MRI to a PET/CT—is overlooked.
Because we've done it hundreds of times! As a specialized imaging and radiology marketing agency, we don't waste time "learning" your industry. We already have the high-converting frameworks for MRI, CT, and Mammography landing pages ready to deploy. Our process is streamlined, efficient, and designed to avoid unnecessary delays, allowing us to serve busy radiology practice administrators and medical directors across the Los Angeles basin who need to increase scan volume without getting bogged down in the technical weeds of digital marketing.
Pricing starts below $5K. Each website is custom-tailored to your facility, whether you're a single-modality boutique or a multi-location diagnostic group spanning multiple LA neighborhoods. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing remains highly competitive because we utilize proprietary radiology frameworks that already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure. We provide an enterprise-grade digital presence at a fraction of the cost, ensuring your capital remains focused on your imaging technology.
Onboarding is quick, efficient, and designed to minimize the time your clinical staff spends away from patient care. It begins with a Radiology Kickoff Call and a specialized facility questionnaire. We gather the necessary materials—such as your current modality lists, radiologist sub-specialty bios, and insurance provider lists—to build out your high-performance campaigns. We provide a comprehensive digital audit of your local market competitors (including nearby hospital systems such as UCLA Health and Keck Medicine of USC), a clear strategic roadmap,
Absolutely. Your dedicated account manager is always just a message away, and we respond to all requests within 24 hours to ensure your diagnostic schedule stays full. Our goal as your specialized radiology marketing agency is to provide ongoing, proactive support for your imaging center's growth across the LA market. Whether you need to launch a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on the fly.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost. It is purpose-built to handle the unique workflow of a diagnostic center—from tracking initial MRI inquiries to managing digital script uploads. Unlike generic CRMs, ours is designed to streamline lead management, automated follow-ups for scan prep instructions, and seamless appointment booking. This helps your front-office staff run a more efficient operation, reducing "no-shows" and ensuring that every patient referred to your facility actually makes it onto the gantry—even in a high-volume Los Angeles market where scheduling pressure is constant.
Not necessarily. If your current site is mobile-responsive and allows patients to easily find your imaging modalities (like 3T MRI, 64-slice CT, or 3D Mammography), we may be able to simply optimize what you have. However, you should consider:
PilotPractice develops tailored marketing strategies for imaging centers and radiologists that generate stronger modality-specific leads, increase patient volume, and streamline clinical operations—built for the competitive demands of the Southern California healthcare market.
Your scanners represent your most significant capital investment. We target high-intent searches for MRI, CT, and PET scans across the Los Angeles metro, ensuring those assets remain consistently booked and revenue-generating.
Preventative health awareness is growing throughout LA County, and our campaigns are designed to capture that momentum—positioning your center as the community's first choice for Mammography, Lung LDCT, and Cardiac Calcium Scoring.
Our integrated KloudMD CRM automates modality-specific preparation instructions—fasting requirements for CT, contrast safety protocols, MRI safety screening—and sends timely appointment reminders so patients arrive fully prepared for their scans.
We track your marketing spend at the modality level, delivering a transparent picture of ROI and identifying exactly which referring physicians throughout the LA region are driving your most profitable scan volume.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a powerful lead management system specifically engineered to streamline the operations of high-volume imaging centers and radiology groups. With features tailored to improve modality efficiency, it includes specialized appointment scheduling, digital patient intake, and a secure portal for sensitive health communications—purpose-built for practices operating in demanding markets like Los Angeles.
By automating administrative tasks—like sending MRI safety checklists, fasting instructions for CT scans, and managing screening recalls for mammography—KloudMD helps radiology practices enhance the patient experience, manage high-value leads efficiently, and focus on providing top-tier diagnostic care. Whether you're aiming to increase your preventative screening volume across a sprawling multi-site footprint, improve retention for chronic diagnostic patients, or scale your physician referral network throughout Los Angeles County, KloudMD is the ideal solution for optimizing your workflow and boosting scanner utilization rates.
Serving Imaging Center practices across Los Angeles and the surrounding area. Reach out and let’s grow your practice.
12100 Wilshire Boulevard, 8th Floor, Los Angeles, CA 90025
View on Google Maps
Turn every call into a booked visit
