Precision is the foundation of everything your imaging center does — your marketing deserves that same standard of accuracy, patient focus, and data integrity.
What we do
Capture more of the patients actively searching for MRI, CT, and ultrasound services across Cleveland by building radiology SEO strategies tailored to how Northeast Ohio patients actually find care.
HIPAA-compliant, high-converting websites built to reflect your diagnostic credentials — designed to earn patient trust and move visitors from inquiry to scheduled appointment.
From Google search campaigns to targeted social ads, we build data-driven acquisition funnels that fill your modality schedule and maximize ROI on your highest-margin scans.
Radiology SEO
Capture more of the patients actively searching for MRI, CT, and ultrasound services across Cleveland by building radiology SEO strategies tailored to how Northeast Ohio patients actually find care.
Imaging Center Website Design
HIPAA-compliant, high-converting websites built to reflect your diagnostic credentials — designed to earn patient trust and move visitors from inquiry to scheduled appointment.
Radiology Paid Advertising
From Google search campaigns to targeted social ads, we build data-driven acquisition funnels that fill your modality schedule and maximize ROI on your highest-margin scans.
Radiologists depend on their RIS and PACS the way Cleveland's lakefront depends on its breakwaters — those systems hold everything together. PilotPractice CRM was never designed to compete with that infrastructure; it's built to extend it. Deep, reliable connectivity replaces the patchwork of workarounds that slow down busy imaging centers and frustrate front-office teams.
Proprietary CRM, No
White-Label Shortcuts
Generic, white-label marketing tools don't cut it for high-growth imaging centers. PilotPractice is a tech-first agency, and KloudMD is our proof — a proprietary platform engineered from the ground up for radiology groups and diagnostic centers that need real performance, not recycled software.
Uninterrupted Clinical Operations
Scheduling a complex cardiac MRI or a routine screening shouldn't require your front office to fight the software. Our "Zero-Friction" architecture is built to keep operations fluid — no downtime, no disrupted patient flows, and no surprise "integration fees" buried in fine print.
HIPAA-First &
RIS-Compatible Security
From the moment a patient submits an intake form to the scan reminder that goes out the morning of their appointment, every data point moves through ironclad encryption that exceeds both SOC 2 and HIPAA standards — protecting your practice and the sensitive imaging data you're entrusted with.
Unified Ecosystem Support
Vendor finger-pointing wastes time your scheduling team doesn't have. PilotPractice provides coordinated, direct support so your CRM and RIS/PACS function as a unified system — one clear source of truth for patient acquisition rather than a tangle of conflicting platforms.
Built on official API and HL7-compatible frameworks, our integrations are engineered to remain stable through EMR updates, RIS migrations, and scaling events — so your connectivity doesn't degrade every time your technology evolves.
Imaging center owners across Northeast Ohio and beyond trust PilotPractice to drive their radiology marketing results.
A full-service diagnostic imaging center providing MRI, CT, and ultrasound services to patients throughout the greater Cleveland area.
Our Impact:
Over 90 booked appointments generated in the last 90 days through a combination of Google Ads and organic search efforts.
300% boost in conversion rates achieved through targeted landing page improvements and a structured radiology lead management approach.
Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:
Direct Imaging LLC, led by their team of board-certified radiologists, was attracting solid website traffic but struggling to convert visitors into scheduled high-modality scans. We rebuilt their digital experience to sharpen user flow and lead capture — transforming what had been an informational site into an active patient acquisition engine that supported real facility growth.
Healthcare practices are the only clients we serve, which means your growth is never competing for attention against unrelated industries. PilotPractice operates as a true partner — committed to delivering the kind of precision marketing your specialty requires, with results forming the foundation of everything we do.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
Six weeks is typically all it takes to launch a clean, high-converting website built specifically for your diagnostic center. We've developed specialized sites for radiology groups, independent imaging centers, and multi-modality practices across the country, and the process is built to minimize disruption to your clinical team. Every site is fully optimized for local SEO, with dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography — positioned to capture patients at the precise moment a physician referral sends them searching.
In Cleveland's competitive imaging market, a slow response to a new inquiry often means that patient ends up at a competitor's facility down the street. All calls, digital script uploads, and appointment requests flow directly into our Proprietary Radiology Lead Management System, giving your scheduling team the speed they need to respond to both patients and referring physician offices without delay. We don't simply hand you a contact list — we provide front-desk training and automated SMS follow-ups to make sure no high-modality scan, from a standard MRI to a PET/CT, falls through the cracks.
We don't spend your first month learning your industry — we already know it. As a specialized imaging and radiology marketing agency, we arrive with high-converting frameworks for MRI, CT, and Mammography landing pages ready to deploy. The process is streamlined and efficient by design, built for radiology practice administrators and medical directors who need to increase scan volume without getting buried in the technical details of digital marketing.
Pricing starts below $5K, and every website is custom-built to your facility — whether you operate a single-modality boutique or a multi-location diagnostic group. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing stays highly competitive because our proprietary radiology frameworks already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure — delivering an enterprise-grade digital presence at a fraction of the cost, so your capital stays focused on your imaging technology.
Onboarding is designed to respect your clinical team's time. It opens with a Radiology Kickoff Call and a focused facility questionnaire — we collect your modality lists, radiologist sub-specialty bios, and insurance provider information to build out high-performance campaigns without unnecessary back-and-forth. From there, we conduct a comprehensive digital audit of your local market, including nearby health systems in the greater Cleveland area, and deliver a clear strategic roadmap so you know exactly where you're headed from day one.
Your dedicated account manager is a message away, and every request receives a response within 24 hours — because a gap in communication can mean a gap in your diagnostic schedule. Whether you need a last-minute promotion for Self-Pay Heart Scans pushed live or updated 3T MRI prep instructions corrected on the spot, our team moves with the urgency that a busy imaging center requires.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost, purpose-built for the workflow of a diagnostic center — from tracking an initial MRI inquiry through managing digital script uploads. Where generic CRMs create workarounds, ours handles automated follow-ups for scan prep instructions, streamlines appointment booking, and helps your front-office staff reduce no-shows so that every patient referred to your facility actually makes it onto the gantry.
Not necessarily. If your existing site is mobile-responsive and makes it straightforward for patients to locate your imaging modalities — whether that's 3T MRI, 64-slice CT, or 3D Mammography — optimization of what you have may be the right move. That said, there are specific situations where you should consider a full rebuild:
PilotPractice builds tailored marketing strategies for radiologists and imaging centers that deliver higher-quality modality leads, grow patient volume, and streamline clinical operations — so your facility runs at maximum efficiency.
Patients searching with high intent for MRI, CT, and PET scans in the Cleveland area are looking for availability now. We target those searches precisely, making sure your most expensive assets stay consistently booked and revenue-generating.
Preventative imaging represents a large and growing opportunity across Northeast Ohio's aging population. Our campaigns are built to capture meaningful volume in Mammography, Lung LDCT, and Cardiac Calcium Scoring — establishing your center as the community's go-to destination for early detection.
Preparation failures lead to rescheduled scans and wasted gantry time. KloudMD automates modality-specific prep instructions — contrast safety protocols, fasting requirements, MRI safety checklists — along with appointment reminders, so patients arrive informed and ready.
We track your marketing investment at the modality level, giving you a clear picture of ROI and revealing exactly which referring physicians are consistently driving your most profitable scan types.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a purpose-built lead management system engineered for the operational demands of high-volume imaging centers and radiology groups. Its features address the specific workflows of diagnostic facilities — specialized appointment scheduling, digital patient intake, and a secure portal for sensitive health communications.
Administrative tasks that once consumed staff time — sending MRI safety checklists, distributing fasting instructions for CT, managing mammography screening recalls — are handled automatically through KloudMD, freeing your radiology team to focus on delivering top-tier diagnostic care. Whether your priority is growing preventative screening volume, improving retention among chronic diagnostic patients, or expanding your physician referral network across greater Cleveland, KloudMD provides the workflow infrastructure to boost scanner utilization and manage high-value leads efficiently.
Serving Imaging Center practices across Cleveland and the surrounding area. Reach out and let’s grow your practice.
600 Superior Ave, Cleveland, OH 44114
View on Google Maps
Turn every call into a booked visit
