Precision matters in every scan your team performs—and it should matter just as much in how you market your practice.
What we do
Charlotte patients searching for MRI, CT, or ultrasound services are going online first. Targeted radiology SEO puts your imaging center in front of those high-intent searches before a competitor captures the click.
HIPAA-compliant, high-converting websites built around your diagnostic capabilities help Charlotte-area patients feel confident choosing your center—turning site visits into scheduled appointments.
From Google search campaigns to social platforms, we design data-driven ad strategies that fill your highest-margin modality schedules and deliver measurable ROI for your Charlotte imaging practice.
Radiology SEO
Charlotte patients searching for MRI, CT, or ultrasound services are going online first. Targeted radiology SEO puts your imaging center in front of those high-intent searches before a competitor captures the click.
Imaging Center Website Design
HIPAA-compliant, high-converting websites built around your diagnostic capabilities help Charlotte-area patients feel confident choosing your center—turning site visits into scheduled appointments.
Radiology Paid Advertising
From Google search campaigns to social platforms, we design data-driven ad strategies that fill your highest-margin modality schedules and deliver measurable ROI for your Charlotte imaging practice.
Radiologists and imaging center directors know their RIS and PACS aren't just software—they're the operational core of everything. PilotPractice built its CRM to work as a genuine extension of that core, not as a clunky workaround layered on top. Deep, reliable connectivity with the systems your team already depends on is the baseline, not a premium add-on.
Proprietary CRM, No
White-Label Shortcuts
PilotPractice is a technology-first agency—meaning we don't hand you off to recycled, white-label tools that were never built with radiology in mind. KloudMD is our own proprietary platform, engineered from the ground up for high-growth imaging centers and radiology groups that need real performance.
Uninterrupted Clinical Operations
Smooth front-office operations shouldn't depend on workarounds. Our "Zero-Friction" architecture eliminates downtime, prevents disrupted patient flows, and removes hidden "integration fees" from the equation entirely—whether your team is booking complex 3T MRI studies or routine screening appointments on any given Charlotte afternoon.
HIPAA-First &
RIS-Compatible Security
From the moment a patient submits an intake form to the automated scan reminder that lands in their inbox, every data point moves through ironclad encryption that exceeds both SOC 2 and HIPAA standards—keeping your practice's sensitive imaging data protected at every step.
Unified Ecosystem Support
When something goes wrong between your CRM and your RIS/PACS, the last thing you need is vendors pointing fingers at each other. Our team provides direct, coordinated support so both systems stay synchronized, giving your practice a single, reliable source of truth for patient acquisition.
Official API and HL7-compatible frameworks form the foundation of every integration we build—so when your EMR or RIS rolls out an update, scales up, or migrates to a new environment, your connectivity holds without emergency patches or costly rebuilds.
Imaging center owners across the Carolinas trust PilotPractice for their radiology marketing
A diagnostic imaging and radiology center providing comprehensive MRI, CT, and ultrasound services in the Charlotte, NC metro area.
Our Impact:
Over 90 booked appointments in the last 90 days from Google Ads and organic efforts.
300% boost in conversion rates through landing page improvements and radiology lead management.
A single dashboard gives your Charlotte practice a 360-degree view of what's driving growth. Monitor lead flow, ad spend, and your online reputation across platforms with integrated visibility into:
Direct Imaging LLC, led by their team of board-certified radiologists, had strong website traffic but struggled with low patient conversions for high-modality scans. We revamped their website to enhance the user experience and optimize lead capture, turning web visitors into scheduled patients and supporting facility growth.
Healthcare practices are the only clients we take on—which means your Charlotte imaging center's growth isn't competing for attention with an unrelated industry. Our partnership is built entirely around delivering the precision marketing your specialty requires, with results as the measure of the relationship.
Healthcare Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Keywords on the
First Page
In today’s digital world, nearly 80% of patients search online for imaging providers before booking a scan, making a strong online presence critical. Reviews play a major role, with 72% of patients choosing a radiology center based on online feedback and patient testimonials. Social media platforms offer a unique opportunity for patient engagement, with 60% of patients interacting with healthcare brands online to learn about procedure safety and prep.Radiology video content—such as “What to expect during your MRI”—can increase engagement by up to 80%, giving centers the chance to showcase their advanced technology and clinical expertise. SEO is vital, as 97% of patients rely on online searches to find local diagnostic services. To optimize visibility, imaging centers must ensure their websites are optimized for local searches, such as “MRI near me” or “CT scan [City].” Google Ads campaigns targeting specific modalities can drive high-intent traffic, making it easier for patients with scripts to find your facility instantly.
Typically, it takes us just six weeks to launch a clean, user-friendly, high-converting website for your diagnostic center. We've successfully built specialized websites for radiology groups, independent imaging centers, and multi-modality practices nationwide. Our process ensures your site is fully optimized for local SEO, featuring dedicated landing pages for services like 3T MRI, Low-Dose CT, and 3D Mammography to capture patients at the exact moment they receive a physician referral.
Absolutely. In the fast-paced diagnostic environment, a lead that isn't handled quickly is a patient who calls a competitor. All calls, digital script uploads, and appointment inquiries are funneled into our Proprietary Radiology Lead Management System. This helps your scheduling team respond with lightning speed to potential patients and referring physician offices. As a specialized imaging marketing agency, we don't just hand over a list of names; we provide the front-desk training and automated SMS follow-ups necessary to ensure no high-modality scan—from an MRI to a PET/CT—is overlooked.
Because we've done it hundreds of times! As a specialized imaging and radiology marketing agency, we don't waste time "learning" your industry. We already have the high-converting frameworks for MRI, CT, and Mammography landing pages ready to deploy. Our process is streamlined, efficient, and designed to avoid unnecessary delays, allowing us to serve busy radiology practice administrators and medical directors who need to increase scan volume without getting bogged down in the technical weeds of digital marketing.
Pricing starts below $5K. Each website is custom-tailored to your facility, whether you're a single-modality boutique or a multi-location diagnostic group. In the competitive 2026 healthcare market, many agencies charge upwards of $15,000–$30,000 for high-performance sites. Our pricing remains highly competitive because we utilize proprietary radiology frameworks that already account for complex needs like DICOM viewer integrations, secure script upload portals, and modality-specific SEO structure. We provide an enterprise-grade digital presence at a fraction of the cost, ensuring your capital remains focused on your imaging technology.
Onboarding is quick, efficient, and designed to minimize the time your clinical staff spends away from patient care. It begins with a Radiology Kickoff Call and a specialized facility questionnaire. We gather the necessary materials—such as your current modality lists, radiologist sub-specialty bios, and insurance provider lists—to build out your high-performance campaigns. We provide a comprehensive digital audit of your local market competitors (including nearby hospital systems in the Charlotte region), a clear strategic roadmap,
Absolutely. Your dedicated account manager is always just a message away, and we respond to all requests within 24 hours to ensure your diagnostic schedule stays full. Our goal as your specialized radiology marketing agency is to provide ongoing, proactive support for your imaging center's growth. Whether you need to launch a last-minute promotion for Self-Pay Heart Scans or update your 3T MRI prep instructions on the fly.
Yes! Our proprietary Radiology Lead Management System is included at no extra cost. It is purpose-built to handle the unique workflow of a diagnostic center—from tracking initial MRI inquiries to managing digital script uploads. Unlike generic CRMs, ours is designed to streamline lead management, automated follow-ups for scan prep instructions, and seamless appointment booking. This helps your front-office staff run a more efficient operation, reducing "no-shows" and ensuring that every patient referred to your facility actually makes it onto the gantry.
Not necessarily. If your current site is mobile-responsive and allows patients to easily find your imaging modalities (like 3T MRI, 64-slice CT, or 3D Mammography), we may be able to simply optimize what you have. However, you should consider:
PilotPractice builds tailored marketing strategies for Charlotte-area radiologists and imaging centers—generating higher-quality modality leads, growing patient volume, and streamlining clinical operations so your team can focus on delivering outstanding diagnostic care.
Your most capital-intensive equipment—MRI, CT, and PET scanners—needs to run at capacity to justify the investment. We target high-intent searches for exactly those modalities, keeping your highest-margin assets consistently booked.
Charlotte's growing population has strong demand for preventative care. Our campaigns capture that volume in Mammography, Lung LDCT, and Cardiac Calcium Scoring, establishing your center as the community's first choice for early detection imaging.
Patients who arrive unprepared create costly delays. Our integrated KloudMD CRM automates modality-specific prep instructions—fasting requirements, contrast safety protocols, MRI screening checklists—along with appointment reminders, so patients arrive ready and your suites stay on schedule.
We track your marketing spend down to the specific modality, giving Charlotte imaging center directors a transparent view of ROI and a clear picture of which referring physicians and campaigns are driving your most profitable scan volume.
Our Integrated CRM for
Radiology &
Imaging Centers
KloudMD is a powerful lead management system specifically engineered to streamline the operations of high-volume imaging centers and radiology groups. With features tailored to improve modality efficiency, it includes specialized appointment scheduling, digital patient intake, and a secure portal for sensitive health communications.
By automating administrative tasks—like sending MRI safety checklists, fasting instructions for CT scans, and managing screening recalls for mammography—KloudMD helps radiology practices enhance the patient experience, manage high-value leads efficiently, and focus on providing top-tier diagnostic care. Whether you're aiming to increase your preventative screening volume, improve retention for chronic diagnostic patients, or scale your physician referral network across the greater Charlotte metro, KloudMD is the ideal solution for optimizing your workflow and boosting scanner utilization rates.
Serving Imaging Center practices across Charlotte and the surrounding area. Reach out and let’s grow your practice.
301 McCullough Drive, Ste 400, Charlotte, NC 28262
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Turn every call into a booked visit
