case study
Wiser Counseling
- Anna Liu, LCSW
-
Clinical Director & therapist
Wiser Counseling - Scottsdale and Tempe, AZ
- Anna Liu, LCSW
-
Clinical Director & therapist
Wiser Counseling - Scottsdale and Tempe, AZ
Client Overview
Wiser Counseling
Wiser Counseling is a dedicated mental health practice focused exclusively on high-quality therapy services. With a robust roster of diverse providers specializing in a wide range of care, the practice needed a tailored client-acquisition and onboarding strategy that celebrated their extensive clinical team while simplifying how new patients find the right fit.
The Challenge
-
Managing a Large Provider Roster
With many clinical therapists and specialists on staff, connecting prospective clients with the provider best suited to their specific needs, insurance, and schedule could quickly create administrative friction. -
Exclusively Therapy-Focused Funnels
Because the practice centers strictly on therapy rather than multi-specialty medical procedures, campaigns required targeted messaging that deeply resonated with individuals seeking dedicated mental health counseling. -
Streamlining the Intake Experience
Prospective therapy clients often feel overwhelmed when choosing a clinician, making it crucial to design a seamless, reassuring onboarding pathway.
The Solution
-
Targeted Search & Social Campaigns
Deployed focused digital advertising campaigns designed to capture high-intent individuals actively seeking therapy, stress management, and specialized counseling support. -
"Match Me with a Provider" Booking System
Highlighted and optimized Wiser Counseling's popular intake workflow—allowing patients to choose a specific provider or select the seamless "match me with a provider" option, where the client care team pairs them with the ideal clinician based on their unique needs, insurance, and schedule. -
Frictionless Onboarding Integration
Streamlined the digital intake funnel so that inquiries routed smoothly into administrative workflows, reducing drop-off and ensuring every prospective client felt immediately supported.
The Challenge
Managing a Large Provider Roster
With many clinical therapists and specialists on staff, connecting prospective clients with the provider best suited to their specific needs, insurance, and schedule could quickly create administrative friction.
Exclusively Therapy-Focused Funnels
Because the practice centers strictly on therapy rather than multi-specialty medical procedures, campaigns required targeted messaging that deeply resonated with individuals seeking dedicated mental health counseling.
Streamlining the Intake Experience
Prospective therapy clients often feel overwhelmed when choosing a clinician, making it crucial to design a seamless, reassuring onboarding pathway.
The Solution
Targeted Search & Social Campaigns
Deployed focused digital advertising campaigns designed to capture high-intent individuals actively seeking therapy, stress management, and specialized counseling support.
"Match Me with a Provider" Booking System
Highlighted and optimized Wiser Counseling’s popular intake workflow—allowing patients to choose a specific provider or select the seamless “match me with a provider” option, where the client care team pairs them with the ideal clinician based on their unique needs, insurance, and schedule.
Frictionless Onboarding Integration
Streamlined the digital intake funnel so that inquiries routed smoothly into administrative workflows, reducing drop-off and ensuring every prospective client felt immediately supported.
The Results & Impact
(Based on a 12-month multi-location campaign performance period)
Increase in New Patient Volume
Streamlined booking and clearer digital funnels turned previously stalled qualified leads into active psychiatric patients.
Cost Per Acquisition (CPA)
By leveraging high-converting custom campaign landing pages and targeting local high-
intent seekers directly.
Cross-Service Adoption
Strategic campaign structuring successfully transitioned medication management patients into the specialized TMS and Spravato treatment pipeline.
Return on Ad Spend (ROAS)
Combined multi-channel digital funnels and seamless automated EMR scheduling drove highly valuable treatment acquisitions.
Increase in New Patient Volume
Increase in New Patient Volume
Streamlined booking and clearer digital funnels turned previously stalled qualified leads into active psychiatric patients.
Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA)
By leveraging high-converting custom campaign landing pages and targeting local high-intent seekers directly.
Cross-Service Adoption
Cross-Service Adoption
Strategic campaign structuring successfully transitioned medication management patients into the specialized TMS and Spravato treatment pipeline.
Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS)
Combined multi-channel digital funnels and seamless automated EMR scheduling drove highly valuable treatment acquisitions.
Website Built for Conversion
Booking System, Integrated with EMR
“We have a fantastic team of providers, and our clients love how simple it is to get matched with the right therapist. The streamlined intake and marketing engine have completely transformed how we grow our practice.”
— Wiser Counseling Team
