case study
Revival Psychiatry
- Erin Jones, FNP, PMHNP
-
Founder and Psychiatric Nurse Practitioner
Revival Psychiatry - Mesa, AZ
- Erin Jones, FNP, PMHNP
-
Founder and Psychiatric Nurse Practitioner
Revival Psychiatry - Mesa, AZ
Client Overview
Revival Psychiatry
Revival Psychiatry is a premier psychiatric practice specializing in comprehensive medication management and advanced interventional treatments, including Spravato therapy. Before partnering with us, the practice faced a major hurdle: despite generating a steady volume of qualified leads, they were heavily struggling to convert them into actual Spravato patients. To overcome this bottleneck and scale operations, Revival Psychiatry partnered with us to deploy a unified digital marketing and direct EMR-integrated booking ecosystem.
The Challenge
- Spravato Acquisition Bottleneck: While the practice was successfully attracting qualified leads online, prospective patients were stalling out before committing to specialized Spravato treatments due to friction in the intake and education process.
- Siloed Treatment Funnels: Managing separate acquisition funnels for medication management and Spravato created administrative hurdles, missing key opportunities to cross-sell patients between foundational psychiatric care and advanced therapies.
- Intake Delays: Traditional referral and intake workflows slowed down time-to-treatment, leading to prospective patient drop-off before appointments could be confirmed.
Our Approach
- Omnichannel Paid Media Strategy: Launched synchronized Google Ads (capturing high-intent active search traffic) and Meta Ads (building brand awareness and retargeting) across both medication management and Spravato service lines.
- Frictionless Cross-Selling Funnel: Designed patient journeys to naturally bridge foundational care with specialized Spravato therapy, transforming interested prospects into active treatment participants.
- Direct EMR Integration (IntakeQ): Replaced disjointed forms with a custom website booking system integrated directly into Revival Psychiatry’s IntakeQ EMR. Patients can now self-schedule appointments 24/7, with data flowing instantly into their practice management queue.
The Challenge
Spravato Acquisition Bottleneck:
While the practice was successfully attracting qualified leads online, prospective patients were stalling out before committing to specialized Spravato treatments due to friction in the intake and education process.
Siloed Treatment Funnels:
Managing separate acquisition funnels for medication management and Spravato created administrative hurdles, missing key opportunities to cross-sell patients between foundational psychiatric care and advanced therapies.
Intake Delays:
Traditional referral and intake workflows slowed down time-to-treatment, leading to prospective patient drop-off before appointments could be confirmed.
Our Approach
Omnichannel Paid Media Strategy:
Launched synchronized Google Ads (capturing high-intent active search traffic) and Meta Ads (building brand awareness and retargeting) across both medication management and Spravato service lines.
Frictionless Cross-Selling Funnel:
Designed patient journeys to naturally bridge foundational care with specialized Spravato therapy, transforming interested prospects into active treatment participants.
Direct EMR Integration (IntakeQ):
Replaced disjointed forms with a custom website booking system integrated directly into Revival Psychiatry’s IntakeQ EMR. Patients can now self-schedule appointments 24/7, with data flowing instantly into their practice management queue.
The Results & Impact
(Based on a 12-month campaign performance period)
Increase in Spravato Conversions:
Streamlined booking and clearer digital funnels turned previously stalled qualified
leads into confirmed, active Spravato patients.
Cost Per Acquisition (CPA)
By leveraging high-converting custom booking widgets and eliminating third-party
directory markups, ad spend efficiency improved dramatically.
Cross-Conversion Rate:
Strategic campaign structuring successfully transitioned medication management
patients into the Spravato treatment pipeline.
Of Bookings After Hours:
The 24/7 direct-to-EMR self-scheduling capability captured high-intent prospective
patients outside of standard clinic operating hours.
Return on Ad Spend (ROAS):
Combined digital funnels and fast, automated EMR scheduling resulted in rapid
patient conversion and reduced administrative overhead.
Increase in Spravato Conversions:
Increase in Spravato Conversions:
Streamlined booking and clearer digital funnels turned previously stalled qualified leads into confirmed, active Spravato patients.
Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA)
By leveraging high-converting custom booking widgets and eliminating third-party directory markups, ad spend efficiency improved dramatically.
Cross-Conversion Rate:
Cross-Conversion Rate:
Strategic campaign structuring successfully transitioned medication management patients into the Spravato treatment pipeline.
Of Bookings After Hours:
Of Bookings After Hours:
The 24/7 direct-to-EMR self-scheduling capability captured high-intent prospective patients outside of standard clinic operating hours.
Return on Ad Spend (ROAS):
Return on Ad Spend (ROAS):
Combined digital funnels and fast, automated EMR scheduling resulted in rapid patient conversion and reduced administrative overhead.
Website Built for Conversion
Booking System, Integrated with EMR
“Before working with the team, we had plenty of qualified interest but struggled immensely to actually get Spravato patients through the door. Direct EMR booking and optimized campaigns completely flipped that script for us.”
— Revival Psychiatry Team
