case study
Gianan Health
- Catherine Gianan
-
Practice Owner & Psychiatric Nurse
Gianan Health - Bolingbrook & Romeoville
- Catherine Gianan
-
Practice Owner & Psychiatric Nurse
Gianan Health - Bolingbrook & Romeoville
Client Overview
Gianan Health
Gianan Health is a leading psychiatric practice providing comprehensive mental health services, including Transcranial Magnetic Stimulation (TMS), Spravato (esketamine) therapy, and ongoing medication management. As the practice expanded by opening a second location, they required a more robust, serious marketing and patient-acquisition program to scale operations, fill new clinical capacity, and drive key service lines.
Website Built for Conversion
The Challenge
-
Scaling a Second Location
Opening a new facility meant rapidly building brand awareness and patient volume from the ground up in a competitive market. -
Promoting Specialized Treatments
TMS and Spravato require precise targeting and effective educational funnels to reach patients seeking advanced care. -
Siloed Care Pathways
Patients needed a bridge between foundational care (medication management) and specialized interventions (TMS and Spravato).
Our Approach
-
Targeted Multi-Channel Advertising
High-intent search campaigns (Google Ads) paired with awareness and retargeting campaigns (Meta Ads). -
Integrated Service Funnels
Strategic patient journey connecting medication management with specialized therapies like TMS and Spravato for natural cross-selling. -
Direct TherapyNotes Integration
Custom website booking system integrated directly into Gianan Health's TherapyNotes EMR for 24/7 self-scheduling.
The Challenge
Scaling a Second Location
Opening a new facility meant rapidly building brand awareness and patient volume from the ground up in a competitive market.
Promoting Specialized Treatments
TMS and Spravato require precise targeting and effective educational funnels to reach patients seeking advanced care.
Siloed Care Pathways
Patients needed a bridge between foundational care (medication management) and specialized interventions (TMS and Spravato).
Our Approach
Targeted Multi-Channel Advertising
High-intent search campaigns (Google Ads) paired with awareness and retargeting campaigns (Meta Ads).
Integrated Service Funnels
Strategic patient journey connecting medication management with specialized therapies like TMS and Spravato for natural cross-selling.
Direct TherapyNotes Integration
Replaced disjointed forms with a custom website booking system integrated directly into Revival Psychiatry’s IntakeQ EMR. Patients can now self-schedule appointments 24/7, with data flowing instantly into their practice management queue.
The Results & Impact
(Based on a 12-month multi-location campaign performance period)
Increase in New Patient Volume
Streamlined booking and clearer digital funnels turned previously stalled qualified leads into active psychiatric patients.
Cost Per Acquisition (CPA)
By leveraging high-converting custom campaign landing pages and targeting local high-
intent seekers directly.
Cross-Service Adoption
Strategic campaign structuring successfully transitioned medication management patients into the specialized TMS and Spravato treatment pipeline.
Return on Ad Spend (ROAS)
Combined multi-channel digital funnels and seamless automated EMR scheduling drove highly valuable treatment acquisitions.
Increase in New Patient Volume
Increase in New Patient Volume
Streamlined booking and clearer digital funnels turned previously stalled qualified leads into active psychiatric patients.
Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA)
By leveraging high-converting custom campaign landing pages and targeting local high-intent seekers directly.
Cross-Service Adoption
Cross-Service Adoption
Strategic campaign structuring successfully transitioned medication management patients into the specialized TMS and Spravato treatment pipeline.
Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS)
Combined multi-channel digital funnels and seamless automated EMR scheduling drove highly valuable treatment acquisitions.
Booking System, Integrated with EMR
“Expanding to a second location required a serious, predictable marketing partner. The team built a powerhouse acquisition engine that consistently fills our chairs for TMS, Spravato, and medication management.”
— Gianan Health Team
