For Mental Health Practices
Mental health practices have unique marketing needs—and we understand the nuances of the industry.
Mental Health Websites Built to Convert
What we do
Drive Measurable Growth with Our Evidence-
Based Marketing Strategy for Mental Health Clinics
Drive Measurable Growth with Our Evidence-Based Marketing Strategy for Mental Health Clinics
Mental Health SEO
Increase your clinic’s visibility in search engines and attract individuals actively seeking mental health support.
Mental Health Website Design
We create professional, HIPAA-compliant websites that reflect your expertise and build trust with potential patients.
Psychiatric & Therapy Paid Ads
Reach more clients with precision-targeted ad campaigns designed for high-impact results in behavioral health.
Social Media for Mental Health
Grow your clinic’s online presence with empathetic, informative content that connects with your audience.
Mental Health CRM
Streamline intake, scheduling, and follow-up with a CRM system built specifically for behavioral health practices.
Email Marketing for Therapists & Psychiatrists
Educate, nurture, and convert leads with thoughtful, patient-centered email communications.
Get More Patients with Our
Proprietary Mental Health Lead
Management System!
Get More Patients with Our Proprietary Healthcare Lead
Management System!
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Capture Key Patient Information
Gather essential details upfront to streamline intake and personalize care. -
Reduce Patient Drop-Off
Engage potential clients early—minimizing the likelihood they’ll seek other providers.
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Enable Same-Day Bookings
Make it easy for new patients to schedule immediate care when they need it most. -
Automated Appointment Confirmations
Send instant, HIPAA-compliant text confirmations to improve show rates.
Real Results from Real Mental Health Providers
Top psychiatry and therapy clinics trust PilotPractice to grow their patient base and streamline their operations.
Nave Wellness Center
Nave Wellness Center is a women-led mental health practice based in Frankfort, Illinois, offering in-person and virtual therapy across Illinois and Indiana.
- Over 90 new therapy appointments booked in the last 90 days through a combination of Google Ads and organic search efforts
- 300% increase in client conversions through improved landing pages and optimized lead management tailored to mental health practices
Why Top Mental Health Practices
 

Trust Pilotpractice
Mental Health Practice Marketing Expertise
Unlike general marketing agencies, we specialize in mental health services. We understand the complexities of therapy treatments, patient concerns, and the best strategies to attract and retain long-term clients seeking mental health support.
Full Transparency
We provide clear, detailed reporting on how your marketing budget is spent and the results it delivers. Every decision is backed by data to ensure maximum ROI and measurable growth for your practice.
Custom-Tailored Strategies
Your mental health practice is unique, and so is our approach. We create personalized marketing campaigns designed to attract your ideal clients and support the growth of your practice.
Optimized Lead Management
Our advanced automation and follow-up systems ensure that every lead is properly nurtured, converting inquiries into loyal patients while helping your practice run smoothly.
Mindset TMS Website Overhaul
First impressions are everything. Here’s how we made it more impactful.Â
No Contracts, No Setup Fees
Mental Health Brands
Built and Thriving.
Ad Spend Successfully 
Managed Annually
Mental Health Keywords on the
First Page
The Growing Mental Health Industry
& The Need for a Strong Online Presence
The Growing Mental Health Industry & The Need for a Strong Online Presence
The mental health industry is growing rapidly, with the global market projected to reach $573.75 billion by 2033, driven by increased awareness and a rise in conditions like anxiety and depression. In the U.S., the behavioral health market is expected to grow from $92.14 billion in 2025 to $132.46 billion by 2032, highlighting strong demand.
As this market expands, effective digital marketing has become crucial for mental health practitioners. Having a robust online presence helps attract more patients, increase brand awareness, and stand out in a competitive field, especially as telehealth and online services become more popular. Practices that leverage SEO, paid ads, and social media can significantly boost their reach and patient engagement.
In today’s digital age, over 70% of people search online for mental health professionals before booking an appointment, making a strong online presence essential. Patient reviews are particularly influential, with 85% of individuals choosing a mental health provider based on online feedback. Social media engagement is also crucial, with 63% of patients interacting with healthcare providers on platforms like Instagram and Facebook. Video content can boost engagement by up to 80%, helping mental health professionals connect with potential patients through informative videos or success stories. SEO is vital, as 96% of patients use online searches to find local providers, meaning mental health practices must optimize for local search terms like "therapist near me" or "counseling services." Additionally, Google Ads targeting services like "anxiety therapy" or "depression counseling" can drive relevant traffic to your practice's website. Partnering with a marketing agency that specializes in mental health ensures your online presence attracts the right patients and supports sustainable growth.
Read MoreMarketing Agency for
Mental Health Practice FAQs
Do I need a new website for my mental health practice?
Not necessarily. If your current site reflects your brand and allows potential clients to book easily, we may be able to enhance it. However, it’s important to consider: Does your website truly represent the compassionate care you offer? Does it help people feel safe reaching out? As a marketing agency for mental health professionals, we specialize in designing websites that convert visitors into clients, providing a welcoming, empathetic experience rather than a sterile one.Â
How long does PilotPractice take to build a website for a mental health clinic?
Typically, it takes us just six weeks to launch a clean, user-friendly, high-converting website for your practice. We’ve successfully built websites for healthcare providers, including doctors, therapists, and group practices nationwide.
Why are we faster than other mental health marketing agencies?
Because we’ve done it hundreds of times! As a specialized marketing agency for mental health clinics, we know exactly what works. Our process is tight, efficient, and designed to avoid unnecessary delays, allowing us to serve busy professionals who don’t want to get bogged down in their marketing efforts.Â
How much does a new mental health practice website cost?
Pricing starts below $5K. Each site is tailored to your practice, whether you’re a solo provider or part of a group. Compared to other mental health marketing agencies, our pricing is highly competitive, as others may charge triple (or more!).Â
How soon will marketing campaigns bring in more patients?
SEO takes time and consistency, with most mental health practices seeing results in 4–6 months. However, Google Ads campaigns bring in inquiries from day one, allowing you to see quick results while we build long-term visibility for your practice.Â
Will PilotPractice handle all my marketing leads?
Absolutely. All calls, forms, and messages are sent to our lead management system, helping your team respond quickly and efficiently to potential clients. As a mental health marketing agency, we provide training to ensure that no lead is overlooked.Â
Is the CRM included in my marketing package?
Yes! Our CRM is included at no extra cost. It’s designed to streamline lead management, follow-ups, and appointment bookings, helping you run a more efficient practice. Â
Is PilotPractice always available to assist my team?
Absolutely. Your dedicated account manager is always just a message away, and we’ll respond to requests within 24 hours to ensure everything stays on track. Our goal as your mental health marketing agency is to provide ongoing support to ensure your practice’s growth.
What is the onboarding process with PilotPractice?
Onboarding is quick and easy. It begins with a kickoff call and a client questionnaire. Then, we gather the materials necessary to build out your campaigns. As a marketing agency for mental health practices, we provide a full audit, clear roadmap, and timeline tailored to your needs, tracking performance metrics to ensure measurable growth.Â
Ready to grow your mental health practice?
PilotPractice’s mental health marketing experts create personalized strategies that address the unique needs of your practice, helping you connect with the right patients and grow your practice. We specialize in crafting solutions that build trust and showcase your expertise.Â
Discover KloudMD
Our Integrated CRM for Mental
Health Providers
Discover KloudMD Our Integrated CRM for Mental Health Providers
KloudMD is a comprehensive lead management tool tailored for mental health practices. With features like appointment scheduling, telehealth, electronic consents, invoicing, and a secure patient portal, KloudMD streamlines your administrative tasks, so you can focus on providing exceptional care to your patients.
