Plastic Surgery SEO (A Beginner’s Guide)

Plastic surgery SEO refers to the practice of improving a plastic surgery clinic's online presence so it can be easily found by potential patients. This is achieved through 'Search Engine Optimization', or SEO, a process that helps websites show up at the top of search results when people look for specific services online.
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Plastic Surgery Clinics Find Themselves in a Saturated Market

The plastic surgery industry is extremely competitive and continues to grow.

In fact, there are over 9,540 plastic surgeons currently employed in the United States, and this number is expected to grow by 7% from 2018 to 2028.

With this increase, each clinic faces the challenge of standing out amidst a crowded field.

They all compete for attention, aiming to attract patients in an environment where new clinics are constantly opening.

To tackle this issue, many plastic surgery clinics have started to collaborate with marketing agencies.

Plastic Surgery SEO Checklist

Completing this checklist is likely to cover a substantial part of your basic SEO needs.

Here’s what you need to do:

✅ Keyword Research
✅ Create a Google Business Profile
✅ Submit Your Practice to Local Directories
✅ Create a new website
✅ Create 1 webpage per service you offer
✅ Generate 5 Star Reviews

Exploring The Keyword Research Phase

What is a Plastic Surgery SEO Keyword?


SEO keywords for a plastic surgery clinic are specific words or phrases that potential patients might use when searching online for plastic surgery services.

By identifying and using these keywords on their website, a clinic can improve its visibility in search engine results, attracting more visitors to its site.


An Easy Way to Gather a Keyword List

One approach to keyword selection that many plastic surgery SEO experts recommend is the
“1 service, 1 keyword rule,”

This rule means you should select one primary keyword for each plastic surgery service you offer.

For example, if your plastic surgery practice provides 3 services: rhinoplasty, breast augmentation, and tummy tuck procedures, you would select one keyword for each plastic surgery service.

So your list would look something like:

✅  Rhinoplasty in Dallas, TX
✅  Breast Augmentation in Dallas, TX
✅  Tummy Tuck in Dallas, TX

You can see that the recommended format for each service follows {service} in {location} format.

The reason for this rule is that it allows you to focus your plastic surgery SEO efforts on each service and google will prioritize these particular services in search results, especially for users within your specified geographic region.

Step 2: Use a Tool for Keyword Ideas for That Specific Plastic Surgery Service

Once you have your list of plastic surgery services and associated keywords, you can use a keyword research tool.

You might ask well if you already figured out your list of keywords from Step 1, why do I still need to use a keyword research tool?

A great example of this concept is that a specific procedure can often be referred to by different names.

For instance, a liposuction procedure may also be known as “fat removal surgery”

So a tool like SEMrush’s “Keyword Magic Tool” is recommended for generating more keyword ideas.

This tool provides keyword suggestions based on your services, search volume, competition level, and other metrics that can help you identify the most effective keywords to target.

Choosing the Right Keywords
This is semrush's keyword magic tool that is helping you find keyword ideas for the breast augmentation surgery service.

Fantastic, What Should I Do With My List of Keywords?

You’ve conducted your research and gathered a bunch of keywords. What’s the next step?

The next phase involves your website, which is crucial for Plastic Surgery SEO.

This is where having a website becomes very important. 

Here’s how to utilize your keywords:
✅ Create a new website (if you don’t have one already)
✅ Design a webpage for each keyword in your list

What if you’ve collected 50 keywords? Does that mean creating 50 webpages? Isn’t that overwhelming?

Even if you have 50 keywords, yes, you should aim to develop all 50 webpages. However, you don’t have to create all these pages in one go.

Incorporating SEO strategies means you may engage a Plastic Surgery SEO agency or an in-house team to gradually create these pages over a span of several months.

An Example of a Webpage Optimized for a Specific Plastic Surgery Keyword

In this instance, we designed a webpage specifically tailored to the keyword “High Definition Liposuction for Men in Novi, Michigan” for our client, Illuum Cosmetic Surgery.

An example of a webpage that is optimized for the keyword "high definition liposuction for Men"

How to Write a Keyword Optimized Webpage

SEO doesn’t involve any magic tricks; it’s about two main elements:

✅ A targeted keyword
✅ High-quality content.

If your webpage content outshines your competitors and keeps visitors on your page longer, it’s more likely that you’ll rank higher for that keyword.

So, how can you create excellent content? We follow a simple yet effective three-step process to craft compelling copy:

1️⃣ A Content Outline
2️⃣ The design process
3️⃣ The development

By meticulously following these steps, we can create content that both users and search engines will love.

Quality Content Step 1: Writing the Content Outline

We start by outlining the main points we want to cover for the piece, and this helps us organize our thoughts and ensure that the content flows logically.

Then, we focus on addressing the needs and concerns of our target audience, answering their questions, and providing practical advice about plastic surgery.

Our goal is to create content that is thoroughly researched and addresses the majority of the questions a visitor might have.

So we use a tool like answer the public that will help us compile a list of questions that people tend to have for a specific topic like “liposuction” for example.

An example of a content outline for "Liposuction for Men"

An example of a content outline that is written before the design process

Quality Content Step 2: The Design Process

A visually appealing plastic surgery web design is crucial for capturing the site visitors’ attention and keeping them engaged.

We use relevant images, videos, and infographics to illustrate points and break up long blocks of text.

We also choose easy-to-read fonts and colors that align with the plastic surgery practice’s branding.

Quality Content Step 3: Development

Once your webpage design is ready, select a platform with a drag-and-drop builder like WordPress, Wix, or Squarespace.

Break your design into sections, and use the builder to replicate it on your webpage.

Remember, it doesn’t have to be a perfect match; functionality and user-friendliness are most important.

After adding your content, publish your new webpage.

However, for an exact design match, consider hiring a professional agency like ours or an in house website developer.

Local SEO for Plastic Surgery Practices

It’s time to get your website to work. You don’t want to buy a new car only to park it in the garage and not drive it.

Same thing applies to a website, don’t build a brand new site without attempting to push traffic to it. 

Local SEO is a crucial strategy for plastic surgery practices to attract patients from their surrounding area. And by having a newly built website, you can maximize your local SEO presence. 

By focusing on local search engine optimization, you can increase your visibility to potential clients searching for your services nearby.

Here are three key steps to optimize your local SEO:

1. Create a Google Business Profile

A well-optimized Google Business Profile listing can significantly improve your local search rankings.

Ensure that your listing is accurate, up-to-date, and complete with all necessary information, including your practice’s name, address, local phone number, hours of operation, and a brief description of your services.

Add high-quality images and encourage patients to leave reviews to enhance your GMB listing.

Optimizing Google My Business listing

2. Ensuring consistent NAP (Name, Address, Phone number) information

Consistent NAP information across all online platforms is essential for local SEO. Inaccurate or inconsistent information can confuse search engines and potential clients, hurting your search rankings.

Verify that your practice’s name, address, and phone number are the same across all directories, social media profiles, and your website.

Ensuring consistent NAP

3. Targeting location-specific keywords

It’s essential to target location-specific keywords to optimize your local SEO. Incorporating the local aspect into your service-related keywords could aid in ranking higher in search results for your location.

For example, if you offer breast augmentation, target the keyword “breast augmentation in Miami, FL,” rather than just “breast augmentation.”

Then, incorporate these local keywords into your website’s content, meta tags, and headings to improve your search engine rankings.

Targeting location-specific keywords

Showcasing success stories and patient experiences

Incorporating success stories and plastic surgery patients’ experiences into your content strategy highlights the value of your practice and boosts your plastic surgery SEO efforts.

We can create engaging, shareable content that resonates with your target audience and contributes to your online visibility by showcasing real-life results and genuine testimonials.

Showcasing success stories and patient experiences

1. Before-and-After Photos: Displaying before-and-after photos is a powerful way to showcase the results of your plastic surgery procedures.

These visual examples offer potential patients an insight into what they can expect, helping to build trust and confidence in your practice.

Before-and-After Photos

2. Video Testimonials: Featuring testimonials from satisfied patients adds a personal touch to your online presence.

By sharing their experiences and positive outcomes, these testimonials serve as social proof and can significantly influence prospective patients’ decision-making.

Video Testimonials

3. FAQs: This section should address common questions and concerns that patients may have about plastic surgery, such as the recovery process, risks and complications, and the cost of procedures.

Providing clear and comprehensive answers to these questions can help potential patients feel more informed and confident about their decision to undergo plastic surgery.


How to Building a Great Plastic Surgery Website

Your plastic surgery website reflects your practice and is the first point of contact potential patients have with your business.

As such, creating a website that accurately represents your brand and services while being user-friendly and aesthetically pleasing is essential.

Here’s a process you can follow to build a great plastic surgery website:

How to Building a Great Plastic Surgery Website

1. Think About Your Mission

The first step in building a great plastic surgery website is to think about your mission. What sets your practice apart from others? What do you want to achieve with your website? Next, consider the values and goals of your practice and how you can communicate them through your website’s design and content.
Think About Your Mission

2. Build a Brand Kit Around Your Mission

Once you understand your mission, you can build a brand kit around it.

Your brand kit should include your practice’s color scheme, logo, typography, and other visual elements that will be used throughout your website.

These elements should align with your mission and help convey your practice’s personality and style.

Build a Brand Kit Around Your Mission

3. List Out Your Services and Create Some Mockups

Next, you’ll want to list your services and mockups of how they might appear on your website.

This step helps you visualize how your website’s design and layout can effectively showcase your services and encourage potential patients to schedule appointments.

List Out Your Services and Create Some Mockups

4. Send Your Vision to an Agency or a Developer

When you have an idea of your website’s design and contents, then it’s time to hand your idea to an agency or developer to make it come to life.

 Be sure to select an expert with experience creating sites for plastic surgery clinics.

They can develop a solution that will meet your specific requirements and needs.

Send Your Vision to an Agency or a Developer

5. User Friendliness

User experience is a crucial element when creating a top plastic surgery site. Your website must be easy to navigate and give a seamless experience to potential clients. Make sure that your plastic surgery website is optimized for mobile devices, loads quickly, and has clearly defined calls to action that prompt users to make an appointment or call your practice.

6. Website Speed

Website speed is another essential factor in building a great plastic surgery website. Slow-loading pages can frustrate potential patients and negatively impact your search engine rankings. Ensure your website is speed-optimized by compressing images, employing a content delivery system (CDN), and minimizing plugins and other elements that use many resources.

To measure your website’s speed and performance, we use tools like PageSpeed Insights. This tool analyzes the plastic surgery website’s performance on mobile and desktop devices, providing a comprehensive report that includes site speed scores and actionable recommendations for improvement.

Website Speed

Building a Positive Online Reputation

A positive online reputation is essential for any business in today’s digital age, especially in the healthcare industry. Encouraging happy patients to leave reviews helps build trust with potential clients and increases the chances of showing up higher in Google search results and Google Maps rankings. These are the two strategies to encourage patients to leave reviews:

1. Asking for Reviews After Successful Procedures

One of the efficient ways to get patients to leave reviews is by asking them to do so after a successful procedure. Patients who are satisfied with their results and overall experience are more likely to share their positive experiences online. For example, if you search for “breast lift Miami,” you’ll notice that the practices appearing at the top of the search results tend to have over 10+ Google ratings, demonstrating the impact of positive reviews on your online visibility.
Building a Positive Online Reputation

2. Offering Incentives for Honest Feedback

Another way to encourage patients to leave reviews is by offering incentives for honest feedback, including discounts on future procedures, free consultations, or even small gifts as a token of appreciation. It’s important to emphasize that you’re looking for honest feedback rather than only positive reviews to maintain ethical practices and ensure that your online reputation reflects the actual quality of your services.

Addressing feedback and resolving concerns

Managing your online reputation is crucial for maintaining a positive image and attracting new clients. Part of this process involves addressing feedback and resolving concerns effectively. Two essential strategies for managing feedback are:

1. Responding professionally to negative reviews

Professionally handling negative reviews is vital for maintaining a positive online reputation. Responding promptly and maintaining a courteous tone shows dedication to resolving any issues. Addressing specific concerns, offering solutions, and inviting further discussion is essential. Negative reviews can also provide opportunities for improvement and prevention of future problems.

2. Implementing improvements based on feedback

Implement improvements based on feedback to address your practice’s strengths and weaknesses. Analyze the feedback to identify recurring issues, develop an action plan with specific steps and responsibilities, and communicate it to your team. Monitor progress and adjust strategies as needed, then share the improvements with patients and the online community to demonstrate your commitment to excellent care.
Addressing feedback and resolving concerns

Collaborating with industry experts and influencers

Collaborating with industry experts and influencers effectively expands your reach, builds credibility, and gains exposure in your field. Two strategies for successful collaboration include guest posting on reputable websites and hosting webinars or podcasts with renowned professionals.

Collaborating with industry experts and influencers

1. Guest posting on reputable websites

Guest posting is creating and publishing articles on respected websites in your field that allows you to showcase your skills, build your reputation as an expert in your area, and increase visitors to your site. First, you must identify top-quality websites relevant to your field and contact their editors or content managers to present an offer for your guest article. Next, ensure your content is researched and well-written and provides value to your readers.

2. Hosting webinars or podcasts with renowned professionals

Webinars and podcasts are interactive platforms that offer excellent opportunities for collaboration. Hosting webinars or podcasts with plastic surgery experts and influencers can help you tap into their knowledge, expand your network, and attract a larger audience. Contact professionals whose expertise complements your own and invite them to participate in a webinar or podcast episode. Ensure the content is engaging and informative, offering valuable insights to your audience.
Hosting webinars or podcasts with renowned professionals

Keeping Track of Your Success

Monitoring plastic surgery website traffic and keyword performance is vital for the success of digital marketing efforts. Google Analytics can track total visitors, bounce rate, and session duration, while Google Search Console, SEMrush, or Ahrefs can evaluate SEO success. Consistent monitoring allows for adaptation to trends and optimization of the online presence for effective practice growth.

Evaluating the Impact of Your Plastic Surgery SEO Efforts

Evaluating the impact of your plastic surgery SEO efforts is essential to ensure that your strategies drive results. Fortunately, there are various tools available to help you track your progress and measure success:
  1. Organic Traffic: Google Search Console is a valuable tool for monitoring your website’s organic traffic, impressions, clicks, and rankings for targeted keywords.
  2. Agency Analytics: This tool provides a comprehensive view of your website’s performance, including traffic, conversion rates, and engagement metrics. You can also build custom ROI reports to track the effectiveness of your SEO campaigns.
  3. Technical Optimizations: Ahrefs is an advanced SEO tool that can help analyze and optimize various technical aspects of a website, such as a page speed, mobile-friendliness, and search engine accessibility.
Evaluating the Impact of Your Plastic Surgery SEO Efforts

Adjusting your SEO strategy for ongoing success

Adapting and refining your strategy as needed is essential to ensure ongoing success in the ever-changing digital landscape. Here are two key areas to focus on when adjusting your plan:

1. Keeping up with plastic surgery SEO trends and algorithm updates

Search engine algorithms constantly evolve, and staying informed about the latest updates and trends is crucial for maintaining online visibility. Keep updated on industry news, attend webinars or conferences, and follow credible plastic surgery SEO blogs to stay up-to-date with the latest practices. After that, you can modify your plastic surgery SEO strategies so your site ranks highly within search results.

2. Continuously updating and improving content

High-quality, relevant content is the cornerstone of any successful digital marketing strategy. Continuously updating and improving your content can help keep it relevant and fresh for your readers while signaling that your site is an excellent resource. Review your existing content regularly to ensure that it remains accurate and up-to-date, and consider adding new content that addresses emerging topics or trends in your industry.

PilotPractice for your Plastic Surgery SEO needs

PilotPractice Digital Marketing is a marketing company that is a leading provider of plastic surgery SEO solutions that help plastic surgery practices grow and succeed online. With a team of experienced plastic surgery SEO experts, PilotPractice Digital Marketing offers various services, including optimizing medical website design, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more.

One of the critical strengths of PilotPractice Digital Marketing is its focus on results-driven strategies that are tailored to each plastic surgery practice’s specific needs and goals. By taking a personalized approach to digital marketing different from traditional advertising, PilotPractice Digital Marketing can deliver targeted solutions that deliver measurable results for plastic surgery, including increased website traffic, improved conversion rates, or greater brand awareness.

Frequently Asked Questions

A plastic surgery practice should create informative, engaging, and relevant content for its target audience, including blog posts on surgical procedures, recovery tips, patient stories, and before-and-after galleries and educational videos. It’s also essential to ensure the content is accurate, up-to-date, and valuable to the reader while adhering to ethical and legal guidelines.
A website’s loading speed can be improved by compressing images and files, minifying CSS and JavaScript, leveraging browser caching, and utilizing content delivery networks (CDNs).
The time required to see the results of the SEO campaign for the plastic surgery practice differs. It can take 3-6 months, depending on competition and the strategies’ efficacy.
The success of SEO efforts can be tracked by monitoring website traffic, keyword performance, search engine rankings, and user engagement metrics through tools like Google Analytics and Google Search Console.
A website and its content should be updated regularly, ideally at least once a month, to ensure accuracy, relevancy, and adherence to the latest SEO best practices and to provide fresh content for visitors and search engines.
The most important ranking factors for plastic surgery SEO include having quality content on your website, optimizing for local search, having a mobile-friendly website, and having authoritative and relevant backlinks.
Some common mistakes to avoid when optimizing for search engines include keyword stuffing, using duplicate content, ignoring website structure and navigation, and neglecting mobile optimization.
Effective link-building strategies for plastic surgeons include creating high-quality content that other sites will want to link to, reaching out to other relevant sites for link opportunities, and leveraging local directories and industry associations to build backlinks. It is essential to focus on quality over quantity in link building.
In simple terms, a PPC (Pay-Per-Click) conversion happens when a person who clicks on your ad takes a desired action on your website. For a medical practice, this could be booking an appointment, filling out a contact form, or even downloading a health guide. Essentially, a PPC conversion is the successful outcome of your advertisement — the end goal you want visitors to achieve after clicking your ad.

Choosing the Right Keywords 

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