Dr. Scottsdale, a renowned plastic surgery clinic situated in Scottsdale, AZ, experienced substantial growth through a comprehensive marketing strategy formulated and implemented in 2023 by PilotPractice, a leading plastic surgery marketing agency. Utilizing a custom HTML platform with responsive design, the clinic focused its branding around Dr. Scottsdale himself to showcase his quality work. A multi-faceted approach encompassing services like design, SEO, photography, video, email marketing, and video advertising was employed. A key innovation was the “Price Estimator” tool, which tripled lead captures by offering cost estimates in exchange for visitors’ contact details. Additionally, a meticulously planned social media strategy amassed over 300,000 followers, further enhancing the clinic’s reach and reputation. Overall, the clinic generated $2 million in additional revenue and observed a 3x growth in leads.