Performance Marketing Agency
for Plastic and Cosmetic Surgeons in Salt Lake City, UT

Book a Demo
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Dr. Gregory Lakin, M.D. Founder and Plastic Surgeon,
Illuum, Novi, MI

The only marketing agency 100% specialized in plastic surgeons

Plastic Surgery Websites That Bring Patients

Driving Results for the Best in Plastic Surgery

They Trust PilotPractice as their growth partner

Dr. Jason Mussman

Regency Specialties

Dr. Victoria Veytsman, DDS

Cosmetic Dental Studios
NYC & Beverly Hills

Dr. Morad Askari

Revive Plastic Surgery

Dr. Ann Jayaram

Ellevate MD

Dr. Samir S. Rao

CPS Docs

Dr. Juan Gargiulio

Age Focus Cosmetic Surgery

Google Ads for Plastic Surgeons

No two plastic surgery practices in Salt Lake City are built alike — and the marketing strategy we develop for yours will reflect that reality. Whether your focus is facial rejuvenation, body contouring, breast procedures, or male aesthetics, PilotPractice crafts a targeted plan designed to bring you precisely the case mix you want to fill your OR.

For some surgeons, the goal is spending more time on the procedures they find most rewarding. For others, it comes down to maximizing revenue on high-margin cases. Whatever drives your practice forward, we align every campaign decision with that objective — not a generic playbook.

Mommy Makeover Google Ads
Tummy Tuck Google Ads
Blepharoplasty Google Ads
Book a Demo

What we do

Unlock Practice Growth with Our Proven Plastic Surgery Blueprint

Plastic Surgery SEO

Strengthen your visibility where Salt Lake City patients are actually searching.

Plastic Surgery Website

Establishing authority in a competitive market like the Wasatch Front takes more than a polished website. We develop content that showcases your clinical expertise, earns patient trust, and positions your practice as the go-to aesthetic destination — whether patients are searching from Sugar House, the Avenues, or South Jordan.

Plastic Surgery Paid Ads

Put your ad budget to work with surgical-precision campaigns that bring the right traffic to your site.

Social Media Management

Engage with your audience and enhance your brand presence on social media platforms.

Plastic Surgery CRM

Replace fragmented front-desk workflows with a unified patient management solution built for the demands of a high-volume aesthetic practice.

Email Marketing

Put your ad budget to work with surgical-precision campaigns that bring the right traffic to your site.

Plastic Surgery SEO

Strengthen your visibility where Salt Lake City patients are actually searching.

Plastic Surgery Website

Establishing authority in a competitive market like the Wasatch Front takes more than a polished website. We develop content that showcases your clinical expertise, earns patient trust, and positions your practice as the go-to aesthetic destination — whether patients are searching from Sugar House, the Avenues, or South Jordan.

Plastic Surgery Paid Ads

Put your ad budget to work with surgical-precision campaigns that bring the right traffic to your site.

Social Media Management

Engage with your audience and enhance your brand presence on social media platforms.

Plastic Surgery CRM

Replace fragmented front-desk workflows with a unified patient management solution built for the demands of a high-volume aesthetic practice.

Email Marketing

Put your ad budget to work with surgical-precision campaigns that bring the right traffic to your site.

Book a Demo

Our Proprietary CRM is Officially Authorized to Integrate with all EMRs

Your EMR drives every clinical decision — KloudMD™ is engineered to work alongside it, not around it. Rather than layering on a clunky workaround, our proprietary CRM connects deeply with the practice management systems plastic surgeons rely on most, keeping your Salt Lake City team's workflow intact and your patient data in sync.

IDEXX Neo Banner
AdvancedMD Banner
Advantage+ Banner
Athena Health Banner
Clooud 9 Software Banner
AVI mark Banner
Booker by Mindbody Banner
Carestream Dental Banner
ClienTrax Banner
Complete Clinic Software Banner
Compulink Banner
Pulse Banner
Curve Dental Banner
Day Smart Vet Banner
Dental EMR Banner
Denticon Cloud Based Practice Management Software Banner
DentiMax Banner
Dentrix Ascend Banner
Dentrix Banner
Dolphin Imaging & Management Solutions Banner
Dr Chrono by Ever Health Banner
DSN Banner
DVMAX Banner
Eagle soft a Patterson Technology Banner
Easy Dental Banner
E Clinical Works Banner
EDDSON Banner
Eyefinity a vsp vision company Banner
EZY Vet Banner
Fuse Banner
Hospital & Veterinary Management System Banner
Impromed Banner
Infinite VT Banner
Intravet a Patterson Technology Banner
Mac Practice Banner
Maximeyes Banner
Mind Body Banner
ModMed Banner
Na Vetor a Patterson Technology Banner
Nextech Banner
Nextgen Healthcare Banner
Crossfire Banner
Link Software for Optometry Banner
OMSVISION Banner
Open Dental Software Banner
Ortho2 Banner
Practice Web Helping Dentists Thrive! Banner
Provet Cloud Banner
Totalmd Banner
TRAKnet Powered by NEMO Health Banner

Proprietary CRM, No White Label

PilotPractice is a technology-first agency, full stop. We never hand you off to generic white-label software and call it a day. Every tool in our platform was custom-built for the specific, high-touch operational demands of plastic surgery — nothing repurposed from another industry.

HIPAA-First Security

Patient privacy is non-negotiable. Every interaction moving through our system is protected by ironclad encryption that meets and exceeds both SOC 2 and HIPAA standards, keeping your clinical data and your patients' information completely secure.

Uninterrupted Practice Operations

Our "Zero-Friction" architecture means your front desk never faces downtime, patient flows aren't disrupted, and you won't encounter hidden "integration fees" when connecting to the software your practice already runs on.

Unified Ecosystem Support

When something breaks at the intersection of your CRM and your Practice Management System, the last thing you need is two vendors pointing fingers at each other. Our team coordinates directly to make sure KloudMD and your existing systems work together — seamlessly and without drama.

Future-Proof APIs

Future-Proof APIs

Every integration we build runs on official API frameworks, so your data stays synchronized and your connections remain stable whether your booking software pushes an update or you open an additional location across the Salt Lake Valley.

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See if Your Electronic Medical Record (EMR)
Integrates With Our System (CRM)

Keep your system. Lose the busywork

Everything You Need to Take the
Busywork Off Your Team’s Plate

Online Booking
Lead Volume
Missed Calls
Ad Performance
Google Reviews Management
Most Requested Procedures
Messaging
Reminders
Review Requests
Patient Intake Forms
Centralized Patient Records
Appointment Deposits
Scheduling
Online Booking
Marketing Performance
Lead Volume
Missed Calls
Ad Performance
Google Reviews Management
Most Requested Procedures
platform
Communications
Messaging
Reminders
Review Requests
Forms
Patient Intake Forms
Centralized Patient Records
Payments
Appointment Deposits

We Know the Plastic Surgery Industry Inside and Out

We specialize in marketing high-ticket procedures.
Liposuction
Gynecomastia
Breast Augmentation
Facelift
Awake Procedures
Tummy Tuck
Mommy Makeover
Liposuction
Gynecomastia
Breast Augmentation
Facelift
Awake Procedures
Tummy Tuck
Mommy Makeover
Liposuction
Gynecomastia
Breast Augmentation
Facelift
Awake Procedures
Tummy Tuck
Mommy Makeover

Fill Your Calendar with Our Proprietary
Plastic Surgery Lead Management System (CRM)

High-intent patients shouldn't have to wait. Our system lets prospective patients text your practice directly, request surgical consultations, and ask about specific procedures — rhinoplasty, breast augmentation, body contouring — in real time, converting website visits into booked conversations before interest cools.

Fewer drop-offs, more booked cases. By simplifying the initial inquiry experience and automating structured follow-up, we keep your consultation schedule active and your surgical OR running at peak capacity.

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Collect Patient Information

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1-Click Digital Intake Forms

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Automated SMS & Email Follow-Ups

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Transparent Out-of-Pocket Pricing

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Instant Surgical Estimates

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Call Tracking & Recording

Social Media Marketing for Plastic Surgeons

We handle your social media presence. You stay focused on your patients.

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Monthly Newsletter, FB ads
Retarget and Re-engage

Facebook Ad Retargeting

Monthly Email Blast

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Real Results from Real Plastic Surgeons

Leading plastic surgery practices across the Wasatch Front trust PilotPractice to power their marketing

Illuum Cosmetic Surgery Case Study

Novi, MI Lead Surgeon: Dr. Gregory Lakin, M.D.

The Challenge:

Illuum was delivering world-class surgical outcomes — including their signature Silhouetch℠ High-Definition Liposuction — yet their digital presence failed to communicate that excellence or capture the high-intent aesthetic patients actively searching in Michigan.

Dr. Gregory Lakin, M.D.

Founder and Novi, MI Lead Surgeon

The Results:

$1M+ Annual Revenue Growth:
Directly attributed to optimized digital acquisition channels.

790% Traffic Explosion: We took Illuum from local obscurity to a digital powerhouse in just 12 months.

300% Conversion Boost: By overhauling landing pages for high-value procedures (Mommy Makeovers, BBLs, and Tummy Tucks) and implementing the KloudMD™ CRM to ensure no lead was left behind.

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Dr. Gregory Lakin, M.D.

Founder and Novi, MI Lead Surgeon

SEO Case Study: Plastic Surgery Practice Ranks For Top Surgery Keywords

  • Breast Implant Removal in Philadelphia | Ranks #1
  • Gynecomastia in Philadelphia | Ranks #1
  • Breast Augmentation in Philadelphia | Ranks #3
  • Liposuction in Philadelphia | Ranks #2
  • Plastic Surgeon in Philadelphia | Ranks #3

The right search terms bring a steady, predictable stream of new patients to your practice month after month.

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Reporting, All in One Place

Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:

  • Paid Media: Meta & Google Ads
    performance.
  • SEO Health: Google Search
    Console & Analytics.
  • Practice Vitals: Lead volume,
    missed calls, and patient reviews.
Book a Demo

Why Top Plastic Surgery Practices
Trust Pilotpractice

Plastic Surgery Marketing Experts

Plastic surgery marketing is its own discipline, and PilotPractice operates exclusively within it. We understand the nuances of aesthetic patient behavior, the search intent behind procedures from rhinoplasty to body contouring, and what actually moves the needle for surgical practices. No recycled templates — just strategies built from the ground up for plastic surgeons.

Transparent Reporting, Clear ROI

You'll always know where your marketing dollars are going and what they're returning. PilotPractice provides transparent, detailed reporting on spend allocation and outcomes, with every recommendation grounded in rigorous data analysis to protect your ROI.

Custom Strategies for Plastic Surgeons

A practice in the 9th & 9th neighborhood of Salt Lake City has different goals, a different patient base, and a different competitive reality than a suburban center in Draper or a multi-surgeon group near the University of Utah Health corridor. We account for all of it. Our campaigns are shaped around your specific procedures, your target demographics, and your vision — whether that's cultivating a luxury brand or scaling a high-volume surgical center.

Lead Management Designed for Aesthetic Practices

In aesthetic medicine, speed and consistency in lead follow-up are directly tied to booked consultations. Our marketing solutions incorporate automated lead management that captures every inquiry, delivers timely email and SMS nurture sequences, and empowers your team to respond before a prospective patient moves on. Fewer lost leads, more consultations on the calendar.

Plastic Surgery Marketing Experts

Plastic surgery marketing is its own discipline, and PilotPractice operates exclusively within it. We understand the nuances of aesthetic patient behavior, the search intent behind procedures from rhinoplasty to body contouring, and what actually moves the needle for surgical practices. No recycled templates — just strategies built from the ground up for plastic surgeons.

Transparent Reporting, Clear ROI

You'll always know where your marketing dollars are going and what they're returning. PilotPractice provides transparent, detailed reporting on spend allocation and outcomes, with every recommendation grounded in rigorous data analysis to protect your ROI.

Custom Strategies for Plastic Surgeons

A practice in the 9th & 9th neighborhood of Salt Lake City has different goals, a different patient base, and a different competitive reality than a suburban center in Draper or a multi-surgeon group near the University of Utah Health corridor. We account for all of it. Our campaigns are shaped around your specific procedures, your target demographics, and your vision — whether that's cultivating a luxury brand or scaling a high-volume surgical center.

Lead Management Designed for Aesthetic Practices

In aesthetic medicine, speed and consistency in lead follow-up are directly tied to booked consultations. Our marketing solutions incorporate automated lead management that captures every inquiry, delivers timely email and SMS nurture sequences, and empowers your team to respond before a prospective patient moves on. Fewer lost leads, more consultations on the calendar.

Book a Demo
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Dr. Navjot Singh

Just Go Lipo

We've been working with PilotPractice for over three years, ever since we opened our practice in Arizona. They've been incredibly helpful in growing our business through our website, organic traffic, PPC, and SEO. They're always responsive and dedicated to meeting our needs.

Plastic Surgery
Marketing Experts

Healthcare practices are the only clients we serve — which means your growth never competes with attention being paid to an unrelated industry. At PilotPractice, the partnership we build with your practice is grounded in one thing: delivering the precision marketing your specialty requires, consistently and with full accountability.

100+

Plastic Surgery Brands
Built and Thriving.

10M+

Ad Spend Successfully
Managed Annually

3500+

Plastic Surgery Keywords on the
First Page

The Growing Plastic Surgery Industry
& The Need for a Strong Online Presence

Industry Overview

The plastic surgery market is rapidly growing, expected to exceed $100 billion by 2030. With over 15 million procedures performed annually in the U.S., demand for both cosmetic and reconstructive surgeries is on the rise.The increase in minimally invasive treatments like tox and fillers iscontributing to the market’s expansion. However, this growth has led to intense competition. More practices are entering the market, making patient acquisition and retention more challenging. Patients have many ...
Read more

Why a Strong Online Presence is Crucial

Patients research online first, with over 77% searching for a surgeon before booking an appointment. Reviews matter—91% of patients read them before choosing a provider. Social media is just as important, as 70% of patients follow practices on Instagram, and v...
Read more

Marketing Agency for
Plastic Surgeons, The FAQs

Do I need a new website for my plastic surgery practice?

For patients researching plastic surgery along the Wasatch Front, your website is often the first impression your practice makes — and it carries enormous weight. A site that feels dated, loads slowly on mobile, or lacks a refined, high-end aesthetic will quietly redirect prospective patients to a competitor. A high-converting site must build immediate trust, showcase beautiful galleries, and offer a seamless intake flow for consultation requests.

How long does PilotPractice take to build a website?

Premium, conversion-optimized websites delivered in 4–6 weeks — no lengthy agency timelines, no waiting months to go live. We move at light speed to ensure your practice has a world-class digital presence that works hard from day one.

How much is a new website going to cost me?

Our standard website setup is $5,000. This includes a complete redesign of your site and a transformation of your intake pages, ensuring your practice projects a professional, high-end image that matches the quality of your surgical results.

How long before marketing campaigns bring more patients?

Results don't have to wait for a finished website. We typically launch your Google Ads campaigns after just 2 weeks, so high-intent leads for surgical consultations start coming in while we complete your full site build.

Will PilotPractice handle all my marketing leads?

Qualified leads are only half the equation — your front desk team converts them into booked surgeries. We equip every team member with their own KloudMD credentials so they can track, manage, and follow up with leads efficiently, giving your practice the best possible shot at maximizing booking rates.

Is your CRM included in your marketing package?

Yes — KloudMD is a core component of everything we do, not an optional add-on. It's specifically engineered for plastic surgery workflows, with features like photo upload for virtual consultations and automated follow-up sequences built around high-value surgical leads.

Is PilotPractice always available to assist my team?

Think of us as a dedicated growth partner embedded in your practice's long-term success. We don't offer 24/7 on-demand phone support, but we do provide consistent, high-quality assistance through dedicated account managers and scheduled strategy sessions that keep your campaigns running at their peak.

What is the onboarding process like with PilotPractice?

Yes. Our integrated CRM tracks every patient inquiry from the first click through to the first scheduled appointment, so no prospective patient gets lost between initial interest and consultation.

Can you also help us grow our MedSpa services?

Absolutely. Non-surgical revenue is a real growth lever for Salt Lake City aesthetic practices, and we build specific cross-promotional funnels for it. Whether it's Botox, fillers, or laser treatments, our strategies keep your MedSpa chairs producing while your surgical pipeline stays steady.

What is the onboarding process like?

Onboarding with PilotPractice is both thorough and efficient. We begin by gathering your technical credentials and business documentation — including your EIN for Google verification — then launch your Google Ads within the first two weeks and take your redesigned website live by week six.

Can you help expand into other services?

Yes. Growth looks different for every practice — adding a surgeon, opening a second location near Lehi or Millcreek, or launching a new service line like medical weight loss (GLP-1). Our marketing framework and KloudMD CRM are built to scale right alongside you.

Ready to Grow Your Plastic Surgery Practice?

The plastic surgery marketing specialists at PilotPractice build personalized strategies from scratch, shaped entirely around what makes your Salt Lake City practice distinct.

Book a Demo
Real Client Testimonial
PilotPractice in Action
KloudMD Dashboard

Discover KloudMD

Our Integrated CRM for Plastic Surgery Practices

KloudMD™ is a powerful lead management system specifically engineered to streamline the operations of high-volume plastic and reconstructive surgery centers. With features tailored to the aesthetic journey, it includes specialized consultation scheduling, digital patient intake with photo upload capabilities, and a secure portal for sensitive clinical communications. By automating administrative tasks—like sending pre-op instructions, managing surgical waitlists, and coordinating post-op follow-ups—KloudMD™ helps practices enhance the patient experience, manage high-value leads efficiently, and focus on providing top-tier surgical results. Whether you’re aiming to increase your volume for signature procedures like Mommy Makeovers and Rhinoplasty, improve the conversion of elective consultations, or scale your practice across multiple surgical suites, KloudMD™ is the ideal solution for optimizing your workflow and boosting patient conversion rates.

Your Plastic Surgery Marketing Partner in Salt Lake City, UT

Serving Plastic Surgery practices across Salt Lake City and the surrounding area. Reach out and let’s grow your practice.

2150 S 1300 E #500, Salt Lake City, UT 84106
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Precision Marketing. Proprietary CRM. Proven Success.

Turn every call into a booked visit