Performance Marketing Agency
for Plastic and Cosmetic Surgeons in Portland, OR

Book a Demo
Plastic page video thumbnail
Dr. Gregory Lakin, M.D. Founder and Plastic Surgeon,
Illuum, Novi, MI

The only marketing agency 100% specialized in plastic surgeons

Plastic Surgery Websites That Bring Patients

Driving Results for the Best in Plastic Surgery

These practices trust PilotPractice as their dedicated growth partner

Dr. Jason Mussman

Regency Specialties

Dr. Victoria Veytsman, DDS

Cosmetic Dental Studios
NYC & Beverly Hills

Dr. Morad Askari

Revive Plastic Surgery

Dr. Ann Jayaram

Ellevate MD

Dr. Samir S. Rao

CPS Docs

Dr. Juan Gargiulio

Age Focus Cosmetic Surgery

Google Ads for Plastic Surgeons

What sets one Portland plastic surgeon apart from another often comes down to how precisely their marketing reflects their actual clinical focus. At PilotPractice, we build every strategy from scratch around your specific case mix — whether that's facial procedures, breast surgery, body contouring, or male aesthetics — so you're consistently drawing in the patients who are the best fit for your practice.

For some surgeons, the priority is filling the schedule with procedures they find most rewarding. For others, it's maximizing revenue per OR day. Whatever your version of success looks like, we build the strategy around that target — not a generic playbook.

Mommy Makeover Google Ads
Tummy Tuck Google Ads
Blepharoplasty Google Ads
Book a Demo

What we do

Unlock Practice Growth with Our Proven Plastic Surgery Blueprint

Plastic Surgery SEO

Strengthen your search visibility and get found by patients who are actively looking for care in Portland.

Plastic Surgery Website

Thought leadership content, procedure spotlights, and trust-building narratives — we craft it all to position your practice as the authoritative voice in Portland's competitive aesthetic landscape.

Plastic Surgery Paid Ads

Reach high-intent patients in Portland and surrounding areas through precisely targeted ad campaigns that make every dollar count.

Social Media Management

Engage with your audience and enhance your brand presence on social media platforms.

Plastic Surgery CRM

Replace administrative bottlenecks with a smarter, more connected approach to patient management — purpose-built for surgical practices.

Email Marketing

Reach high-intent patients in Portland and surrounding areas through precisely targeted ad campaigns that make every dollar count.

Plastic Surgery SEO

Strengthen your search visibility and get found by patients who are actively looking for care in Portland.

Plastic Surgery Website

Thought leadership content, procedure spotlights, and trust-building narratives — we craft it all to position your practice as the authoritative voice in Portland's competitive aesthetic landscape.

Plastic Surgery Paid Ads

Reach high-intent patients in Portland and surrounding areas through precisely targeted ad campaigns that make every dollar count.

Social Media Management

Engage with your audience and enhance your brand presence on social media platforms.

Plastic Surgery CRM

Replace administrative bottlenecks with a smarter, more connected approach to patient management — purpose-built for surgical practices.

Email Marketing

Reach high-intent patients in Portland and surrounding areas through precisely targeted ad campaigns that make every dollar count.

Book a Demo

Our Proprietary CRM is Officially Authorized to Integrate with all EMRs

Your EMR isn't a back-office tool — it's the operational core of your practice. KloudMD™, PilotPractice's proprietary CRM, is engineered to extend that core rather than compete with it. Instead of clunky workarounds, we've built deep, reliable connectivity with the clinical systems plastic surgeons actually use, so your team never has to toggle between disconnected platforms.

IDEXX Neo Banner
AdvancedMD Banner
Advantage+ Banner
Athena Health Banner
Clooud 9 Software Banner
AVI mark Banner
Booker by Mindbody Banner
Carestream Dental Banner
ClienTrax Banner
Complete Clinic Software Banner
Compulink Banner
Pulse Banner
Curve Dental Banner
Day Smart Vet Banner
Dental EMR Banner
Denticon Cloud Based Practice Management Software Banner
DentiMax Banner
Dentrix Ascend Banner
Dentrix Banner
Dolphin Imaging & Management Solutions Banner
Dr Chrono by Ever Health Banner
DSN Banner
DVMAX Banner
Eagle soft a Patterson Technology Banner
Easy Dental Banner
E Clinical Works Banner
EDDSON Banner
Eyefinity a vsp vision company Banner
EZY Vet Banner
Fuse Banner
Hospital & Veterinary Management System Banner
Impromed Banner
Infinite VT Banner
Intravet a Patterson Technology Banner
Mac Practice Banner
Maximeyes Banner
Mind Body Banner
ModMed Banner
Na Vetor a Patterson Technology Banner
Nextech Banner
Nextgen Healthcare Banner
Crossfire Banner
Link Software for Optometry Banner
OMSVISION Banner
Open Dental Software Banner
Ortho2 Banner
Practice Web Helping Dentists Thrive! Banner
Provet Cloud Banner
Totalmd Banner
TRAKnet Powered by NEMO Health Banner

Proprietary CRM, No White Label

PilotPractice is a technology-driven agency at its foundation. Rather than licensing generic white-label software and rebranding it, we invested in building a custom, proprietary platform engineered specifically around the high-touch demands of plastic surgery — because off-the-shelf tools simply weren't designed for this specialty.

HIPAA-First Security

From the first patient inquiry to post-operative follow-up, every interaction flows through ironclad encryption protocols that exceed both SOC 2 and HIPAA standards — protecting your clinical data and your patients' privacy without exception.

Uninterrupted Practice Operations

Our "Zero-Friction" architecture is designed so your front desk experiences zero downtime, patient flows are never disrupted, and there are no hidden "integration fees" waiting when you connect to your existing practice software.

Unified Ecosystem Support

When your CRM and Practice Management System don't communicate properly, everyone points fingers and no one solves the problem. Our team takes direct, coordinated ownership of that integration — so your systems work together seamlessly from day one.

Future-Proof APIs

Future-Proof APIs

Our integrations are built on official API frameworks, which means your connections remain stable through software updates and hold firm as you expand — no brittle patchwork, no surprise breakdowns.

Book a Demo

See if Your Electronic Medical Record (EMR)
Integrates With Our System (CRM)

Keep your system. Lose the busywork

Everything You Need to Take the
Busywork Off Your Team’s Plate

Online Booking
Lead Volume
Missed Calls
Ad Performance
Google Reviews Management
Most Requested Procedures
Messaging
Reminders
Review Requests
Patient Intake Forms
Centralized Patient Records
Appointment Deposits
Scheduling
Online Booking
Marketing Performance
Lead Volume
Missed Calls
Ad Performance
Google Reviews Management
Most Requested Procedures
platform
Communications
Messaging
Reminders
Review Requests
Forms
Patient Intake Forms
Centralized Patient Records
Payments
Appointment Deposits

We Know the Plastic Surgery Industry Inside and Out

We specialize in marketing high-ticket procedures.
Liposuction
Gynecomastia
Breast Augmentation
Facelift
Awake Procedures
Tummy Tuck
Mommy Makeover
Liposuction
Gynecomastia
Breast Augmentation
Facelift
Awake Procedures
Tummy Tuck
Mommy Makeover
Liposuction
Gynecomastia
Breast Augmentation
Facelift
Awake Procedures
Tummy Tuck
Mommy Makeover

Fill Your Calendar with Our Proprietary
Plastic Surgery Lead Management System (CRM)

When a prospective patient in Portland's Pearl District or West Hills decides they're ready to explore rhinoplasty or body contouring, speed matters. Our system lets them text your practice directly, request surgical consultations, and ask about procedures like breast augmentation in real time — turning after-hours curiosity into booked appointments.

By streamlining how initial patient inquiries are captured and automating the follow-up sequence, we keep your consultation room consistently active and your surgical OR schedule running at peak capacity.

dashboard
dashboard dashboard img-1 img-2 img-3 img-3 img-3
Icon

Collect Patient Information

Icon

1-Click Digital Intake Forms

Icon

Automated SMS & Email Follow-Ups

Icon

Transparent Out-of-Pocket Pricing

Icon

Instant Surgical Estimates

Icon

Call Tracking & Recording

Social Media Marketing for Plastic Surgeons

We handle your social media presence. You stay focused on your patients.

Book a Demo

Monthly Newsletter, FB ads
Retarget and Re-engage

Facebook Ad Retargeting

Monthly Email Blast

Click Here
Click Here
Click Here
Click Here
Click Here
Click Here

Real Results from Real Plastic Surgeons

Portland's top plastic surgery clinics trust PilotPractice to drive their marketing results

Illuum Cosmetic Surgery Case Study

Novi, MI Lead Surgeon: Dr. Gregory Lakin, M.D.

The Challenge:

Illuum was delivering exceptional surgical outcomes — including their signature Silhouetch℠ High-Definition Liposuction — yet their digital presence fell well short of representing that clinical excellence or capturing the high-intent aesthetic market in Michigan.

Dr. Gregory Lakin, M.D.

Founder and Novi, MI Lead Surgeon

The Results:

$1M+ Annual Revenue Growth:
Directly attributed to optimized digital acquisition channels.

790% Traffic Explosion: We took Illuum from local obscurity to a digital powerhouse in just 12 months.

300% Conversion Boost: By overhauling landing pages for high-value procedures (Mommy Makeovers, BBLs, and Tummy Tucks) and implementing the KloudMD™ CRM to ensure no lead was left behind.

Book a Demo

Dr. Gregory Lakin, M.D.

Founder and Novi, MI Lead Surgeon

SEO Case Study: Plastic Surgery Practice Ranks For Top Surgery Keywords

  • Breast Implant Removal in Philadelphia | Ranks #1
  • Gynecomastia in Philadelphia | Ranks #1
  • Breast Augmentation in Philadelphia | Ranks #3
  • Liposuction in Philadelphia | Ranks #2
  • Plastic Surgeon in Philadelphia | Ranks #3

These are the search terms that deliver a consistent, reliable stream of new patients to your practice month after month.

Book a Demo

Reporting, All in One Place

Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:

  • Paid Media: Meta & Google Ads
    performance.
  • SEO Health: Google Search
    Console & Analytics.
  • Practice Vitals: Lead volume,
    missed calls, and patient reviews.
Book a Demo

Why Top Plastic Surgery Practices
Trust Pilotpractice

Plastic Surgery Marketing Experts

Portland's aesthetic market has grown increasingly competitive, with practices across inner Southeast, the West Hills, and Lake Oswego all vying for the same high-value patients. PilotPractice brings category-specific expertise — deep knowledge of aesthetic procedures, patient decision-making behavior, and the marketing tactics that convert interest into booked surgeries — exclusively for plastic surgery practices.

Transparent Reporting, Clear ROI

Every dollar you invest is tracked, attributed, and reported with full transparency. We deliver comprehensive analysis that shows exactly where your budget is working, and we use that data to drive every strategic adjustment — so ROI is measurable, not assumed.

Custom Strategies for Plastic Surgeons

A solo surgeon focused on facial aesthetics in Portland's Nob Hill neighborhood has fundamentally different marketing needs than a multi-surgeon center in Beaverton. That's the point — PilotPractice designs campaigns around your specific procedures, the demographics you serve, and the practice model you're building, whether that's a boutique luxury brand or a high-volume surgical center.

Lead Management Designed for Aesthetic Practices

In elective aesthetic medicine, the window between a patient's initial inquiry and their decision to book is narrow. Our lead management tools capture every inbound request, deploy targeted email and SMS nurture sequences, and give your team the infrastructure to respond quickly — so fewer leads go cold and more consultations make it onto the calendar.

Plastic Surgery Marketing Experts

Portland's aesthetic market has grown increasingly competitive, with practices across inner Southeast, the West Hills, and Lake Oswego all vying for the same high-value patients. PilotPractice brings category-specific expertise — deep knowledge of aesthetic procedures, patient decision-making behavior, and the marketing tactics that convert interest into booked surgeries — exclusively for plastic surgery practices.

Transparent Reporting, Clear ROI

Every dollar you invest is tracked, attributed, and reported with full transparency. We deliver comprehensive analysis that shows exactly where your budget is working, and we use that data to drive every strategic adjustment — so ROI is measurable, not assumed.

Custom Strategies for Plastic Surgeons

A solo surgeon focused on facial aesthetics in Portland's Nob Hill neighborhood has fundamentally different marketing needs than a multi-surgeon center in Beaverton. That's the point — PilotPractice designs campaigns around your specific procedures, the demographics you serve, and the practice model you're building, whether that's a boutique luxury brand or a high-volume surgical center.

Lead Management Designed for Aesthetic Practices

In elective aesthetic medicine, the window between a patient's initial inquiry and their decision to book is narrow. Our lead management tools capture every inbound request, deploy targeted email and SMS nurture sequences, and give your team the infrastructure to respond quickly — so fewer leads go cold and more consultations make it onto the calendar.

Book a Demo
Image
Image

Dr. Navjot Singh

Just Go Lipo

We've been working with PilotPractice for over three years, ever since we opened our practice in Arizona. They've been incredibly helpful in growing our business through our website, organic traffic, PPC, and SEO. They're always responsive and dedicated to meeting our needs.

Plastic Surgery
Marketing Experts

Healthcare practices are our only clients — that's not a niche, it's a deliberate commitment. Because we don't split focus across industries, your practice's growth becomes our singular priority. What we're building with you is a real partnership grounded in the precision marketing your specialty demands.

100+

Plastic Surgery Brands
Built and Thriving.

10M+

Ad Spend Successfully
Managed Annually

3500+

Plastic Surgery Keywords on the
First Page

The Growing Plastic Surgery Industry
& The Need for a Strong Online Presence

Industry Overview

The plastic surgery market is rapidly growing, expected to exceed $100 billion by 2030. With over 15 million procedures performed annually in the U.S., demand for both cosmetic and reconstructive surgeries is on the rise.The increase in minimally invasive treatments like tox and fillers iscontributing to the market’s expansion. However, this growth has led to intense competition. More practices are entering the market, making patient acquisition and retention more challenging. Patients have many ...
Read more

Why a Strong Online Presence is Crucial

Patients research online first, with over 77% searching for a surgeon before booking an appointment. Reviews matter—91% of patients read them before choosing a provider. Social media is just as important, as 70% of patients follow practices on Instagram, and v...
Read more

Marketing Agency for
Plastic Surgeons, The FAQs

Do I need a new website for my plastic surgery practice?

Portland patients researching plastic surgeons are making decisions before they ever call your office — and they're making them based on your website. A site that feels outdated, loads poorly on mobile, or lacks the polished, high-end aesthetic that discerning patients expect will quietly send those prospects to a competitor. Your digital storefront needs to build immediate confidence, display compelling before-and-after galleries, and make it effortless to request a consultation.

How long does PilotPractice take to build a website?

We deliver premium, conversion-optimized websites in 4–6 weeks — moving at light speed so your practice isn't stuck waiting months for a functional digital presence. No prolonged delays, no agency runaround.

How much is a new website going to cost me?

Our standard website setup is $5,000. This includes a complete redesign of your site and a transformation of your intake pages, ensuring your practice projects a professional, high-end image that matches the quality of your surgical results.

How long before marketing campaigns bring more patients?

Lead generation doesn't have to wait for your site to go live. We typically launch your Google Ads campaigns after just 2 weeks, which means high-intent surgical consultation requests can start coming in while we're still putting the finishing touches on the full build.

Will PilotPractice handle all my marketing leads?

High-quality leads only convert when your front desk team can act on them quickly and consistently. That's why we give every team member their own KloudMD credentials — so each person can independently track, manage, and follow up with leads, keeping your booking rate as high as possible.

Is your CRM included in your marketing package?

Yes — KloudMD is not an optional add-on; it's a core component of what PilotPractice delivers. It's specifically engineered for plastic surgery workflows, with features like photo upload capabilities for virtual consultations and automated follow-up sequences designed for high-value surgical leads.

Is PilotPractice always available to assist my team?

Think of us as a dedicated growth partner embedded in your practice's strategy. While we don't offer 24/7 on-demand phone support, we provide consistent, high-quality assistance through dedicated account managers and regularly scheduled strategy meetings to keep your campaigns performing at their peak.

What is the onboarding process like with PilotPractice?

Yes. Every inquiry is tracked end-to-end through our integrated CRM — from the first click all the way to the first scheduled appointment — so no prospective patient slips through the cracks.

Can you also help us grow our MedSpa services?

Absolutely. Scaling non-surgical revenue is a natural complement to a surgical-first practice, and we build dedicated funnels for it. Whether it's Botox, fillers, or laser treatments, we design cross-promotional strategies that keep your MedSpa chairs full and your surgical pipeline steady.

What is the onboarding process like?

Our onboarding process is both thorough and efficient. We begin by collecting your technical credentials and key business documentation — including your EIN for Google verification — then initiate your Google Ads within the first two weeks, followed by the launch of your new website by week six.

Can you help expand into other services?

Yes. Whether you're bringing on a new surgeon, opening a second location in a Portland suburb like Tigard or Lake Oswego, or launching a new service line such as medical weight loss (GLP-1), both our marketing framework and KloudMD CRM are architected to scale right alongside your practice.

Ready to Grow Your Plastic Surgery Practice?

The PilotPractice team specializes in plastic surgery marketing — and that means your strategy is never borrowed from another specialty or industry. Every recommendation is shaped by the specific demands of your practice.

Book a Demo
Real Client Testimonial
PilotPractice in Action
KloudMD Dashboard

Discover KloudMD

Our Integrated CRM for Portland Plastic Surgery Practices

KloudMD™ is a powerful lead management system specifically engineered to streamline the operations of high-volume plastic and reconstructive surgery centers. With features tailored to the aesthetic journey, it includes specialized consultation scheduling, digital patient intake with photo upload capabilities, and a secure portal for sensitive clinical communications. By automating administrative tasks—like sending pre-op instructions, managing surgical waitlists, and coordinating post-op follow-ups—KloudMD™ helps practices enhance the patient experience, manage high-value leads efficiently, and focus on providing top-tier surgical results. Whether you’re aiming to increase your volume for signature procedures like Mommy Makeovers and Rhinoplasty, improve the conversion of elective consultations, or scale your practice across multiple surgical suites, KloudMD™ is the ideal solution for optimizing your workflow and boosting patient conversion rates.

Your Plastic Surgery Marketing Partner in Portland, OR

Serving Plastic Surgery practices across Portland and the surrounding area. Reach out and let’s grow your practice.

650 NE Holladay St Suite 1600, Portland, OR 97232
Google Maps View on Google Maps

Precision Marketing. Proprietary CRM. Proven Success.

Turn every call into a booked visit