The only marketing agency 100% specialized in plastic surgeons
They Trust PilotPractice as their growth partner
Regency Specialties
Cosmetic Dental Studios
NYC & Beverly Hills
Revive Plastic Surgery
Ellevate MD
CPS Docs
Age Focus Cosmetic Surgery
What works for a Edina facial rejuvenation specialist won't necessarily work for a Uptown Minneapolis body contouring practice — and we build every strategy with that reality in mind. Whether your focus is facial procedures, breast surgery, body sculpting, or male aesthetics, PilotPractice develops a concentrated plan designed to bring you more of the exact cases you want to perform.
For some surgeons, the priority is filling the OR with procedures they're genuinely passionate about. For others, it comes down to protecting margin and focusing on the highest-value cases. Whatever's driving your goals right now, we build the strategy around them — not around a generic playbook.
What we do
Strengthen your search visibility and get found by high-intent patients across the Twin Cities.
Positioning your practice as the authoritative voice in Minneapolis-area aesthetic medicine takes more than polished photos — it takes consistent, expertly crafted content that demonstrates your clinical depth, earns patient trust, and sets you apart in a competitive local market.
Put your ad budget to work reaching patients who are actively searching for surgical consultations in the Minneapolis metro.
Engage with your audience and enhance your brand presence on social media platforms.
Replace scattered spreadsheets and missed follow-ups with a unified patient management system built for the pace of a busy surgical practice.
Put your ad budget to work reaching patients who are actively searching for surgical consultations in the Minneapolis metro.
Plastic Surgery SEO
Strengthen your search visibility and get found by high-intent patients across the Twin Cities.
Plastic Surgery Website
Positioning your practice as the authoritative voice in Minneapolis-area aesthetic medicine takes more than polished photos — it takes consistent, expertly crafted content that demonstrates your clinical depth, earns patient trust, and sets you apart in a competitive local market.
Plastic Surgery Paid Ads
Put your ad budget to work reaching patients who are actively searching for surgical consultations in the Minneapolis metro.
Social Media Management
Engage with your audience and enhance your brand presence on social media platforms.
Plastic Surgery CRM
Replace scattered spreadsheets and missed follow-ups with a unified patient management system built for the pace of a busy surgical practice.
Email Marketing
Put your ad budget to work reaching patients who are actively searching for surgical consultations in the Minneapolis metro.
We understand that your EMR is the operational core of everything you do. That's why KloudMD™, our proprietary CRM, was never designed as a workaround or a bolt-on — it functions as a genuine extension of your clinical workflow. For plastic surgery practices, that means deep, dependable connectivity rather than fragile integrations that break every time a software vendor pushes an update.
Proprietary CRM, No White Label
Generic white-label platforms built for every industry at once simply don't meet the demands of a high-touch plastic surgery practice. PilotPractice operates as a tech-first agency, and that means giving you a custom-built, proprietary platform engineered from the ground up for the specific operational realities of aesthetic and reconstructive surgery.
HIPAA-First Security
Patient privacy is treated as a non-negotiable here. Every interaction moving through our system is protected by ironclad encryption that meets and exceeds both SOC 2 and HIPAA standards, keeping your clinical data and your patients' sensitive information secure at every touchpoint.
Uninterrupted Practice Operations
Our "Zero-Friction" architecture is built so your front desk never faces downtime, patient flows are never disrupted, and you're never blindsided by surprise "integration fees" when connecting to the tools your practice already relies on.
Unified Ecosystem Support
When your CRM and Practice Management System need to work together, the last thing you need is two vendors pointing fingers at each other. Our team provides direct, coordinated support to make sure every piece of your technology stack operates as a unified whole.
Every integration we build is constructed on official API frameworks — so when your booking software releases an update or you open a new location, your data stays synced and your workflow stays intact.
When a prospective patient in St. Louis Park or Minnetonka is ready to explore a rhinoplasty or breast augmentation, they shouldn't have to wait until Monday morning to hear from you. Our system lets potential patients text your practice, request surgical consultations, and ask about procedures like body contouring in real time — turning after-hours interest into booked appointments.
Keeping your consultation room and surgical OR at peak capacity comes down to speed and consistency at the top of the funnel. By streamlining the first patient inquiry and automating intelligent follow-up, we make sure interest converts into scheduled appointments rather than going cold.
Facebook Ad Retargeting
Monthly Email Blast
Leading plastic surgery practices across the Twin Cities trust PilotPractice for their marketing
Novi, MI Lead Surgeon: Dr. Gregory Lakin, M.D.
The Challenge:
Illuum was delivering world-class surgical outcomes — including their signature Silhouetch℠ High-Definition Liposuction — yet their digital presence wasn't communicating that clinical excellence or connecting with the high-intent aesthetic audience in Michigan.
Founder and Novi, MI Lead Surgeon
$1M+ Annual Revenue Growth:
Directly attributed to optimized digital acquisition channels.
790% Traffic Explosion: We took Illuum from local obscurity to a digital powerhouse in just 12 months.
300% Conversion Boost: By overhauling landing pages for high-value procedures (Mommy Makeovers, BBLs, and Tummy Tucks) and implementing the KloudMD™ CRM to ensure no lead was left behind.
Founder and Novi, MI Lead Surgeon
The right search terms consistently deliver a steady pipeline of motivated patients to the practice.
Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:
Just Go Lipo
We've been working with PilotPractice for over three years, ever since we opened our practice in Arizona. They've been incredibly helpful in growing our business through our website, organic traffic, PPC, and SEO. They're always responsive and dedicated to meeting our needs.
Healthcare practices are all we work with — that singular focus means your growth isn't competing for attention with clients in unrelated industries. PilotPractice is built around partnership, and that means delivering the precision marketing your specialty demands with your results as the only measure of success.
Plastic Surgery Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Plastic Surgery Keywords on the
First Page
For patients in Minneapolis researching aesthetic procedures, your website is often the first and most decisive impression your practice makes. A site that feels outdated, renders poorly on mobile, or lacks a premium, refined aesthetic will quietly send prospective patients to a competitor before they ever call your front desk. A genuinely high-converting site builds immediate credibility, showcases compelling before-and-after galleries, and guides visitors into a frictionless consultation request flow.
We build premium, conversion-optimized websites in 4–6 weeks — moving at a pace that gets your practice in front of Minneapolis-area patients fast, without the drawn-out timelines that plague most agencies.
Our standard website setup is $5,000. This includes a complete redesign of your site and a transformation of your intake pages, ensuring your practice projects a professional, high-end image that matches the quality of your surgical results.
You don't have to wait for the website to be finished to see results. We typically launch your Google Ads campaigns after just 2 weeks, so high-intent leads for surgical consultations begin coming in while we're still finalizing the full site build.
We deliver qualified leads and the platform to manage them — but converting those leads into booked procedures depends on the people answering your phones and responding to inquiries. That's why we provide every team member with their own KloudMD credentials, so your front desk can track, manage, and follow up with leads systematically and nothing slips through.
Yes — KloudMD is a core part of what we provide, not an optional add-on. It's specifically engineered for plastic surgery workflows, with features like photo upload capabilities for virtual consultations and automated follow-up sequences designed for high-value surgical leads.
Think of us as a dedicated growth partner embedded in your practice's success. We don't offer 24/7 on-demand phone support, but our account managers and regularly scheduled strategy meetings ensure your campaigns stay sharp, your performance data is acted on, and nothing drifts.
Yes. Our integrated CRM traces every patient inquiry from the first click through to the first scheduled appointment — so no lead gets lost in a busy front desk inbox or a gap between systems.
Absolutely. Cross-promoting non-surgical services is one of the most reliable ways for Minneapolis-area practices to grow revenue between major surgical cases. We build dedicated funnels for Botox, fillers, laser treatments, and more — keeping your MedSpa chairs full while your surgical pipeline stays steady.
Onboarding is structured to get you to revenue quickly. We begin by collecting your technical credentials and business documentation — including your EIN for Google verification — then initiate your Google Ads within the first two weeks, with your new website launching by week six.
Yes. Whether you're bringing on a new surgeon, expanding to a second location in a suburb like Eden Prairie, or launching a new service line like medical weight loss (GLP-1), our marketing framework and KloudMD CRM are built to scale alongside your practice without starting from scratch.
PilotPractice's plastic surgery marketing specialists build personalized strategies grounded in the specific competitive landscape, patient demographics, and procedural mix that define your Minneapolis-area practice.
Book a Demo
Our Integrated CRM for Plastic Surgery Practices
KloudMD™ is a powerful lead management system specifically engineered to streamline the operations of high-volume plastic and reconstructive surgery centers. With features tailored to the aesthetic journey, it includes specialized consultation scheduling, digital patient intake with photo upload capabilities, and a secure portal for sensitive clinical communications. By automating administrative tasks—like sending pre-op instructions, managing surgical waitlists, and coordinating post-op follow-ups—KloudMD™ helps practices enhance the patient experience, manage high-value leads efficiently, and focus on providing top-tier surgical results. Whether you’re aiming to increase your volume for signature procedures like Mommy Makeovers and Rhinoplasty, improve the conversion of elective consultations, or scale your practice across multiple surgical suites, KloudMD™ is the ideal solution for optimizing your workflow and boosting patient conversion rates.
Serving Plastic Surgery practices across Minneapolis and the surrounding area. Reach out and let’s grow your practice.
120 South 6th St 23rd floor, Minneapolis, MN 55402
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Turn every call into a booked visit
