The only marketing agency 100% specialized in plastic surgeons
They Trust PilotPractice as their growth partner
Regency Specialties
Cosmetic Dental Studios
NYC & Beverly Hills
Revive Plastic Surgery
Ellevate MD
CPS Docs
Age Focus Cosmetic Surgery
No two plastic surgeons in Manhattan practice alike — a rhinoplasty specialist on the Upper East Side operates very differently from a body contouring practice in Midtown — and that reality shapes every strategy we build. Whether your focus is facial rejuvenation, breast procedures, body sculpting, or male aesthetics, PilotPractice constructs a focused plan designed to bring you more of the exact cases you want to perform.
For some surgeons, the goal is spending more time in procedures they genuinely love. For others, it's ensuring the OR schedule is filled with the highest-margin cases. Whatever your priority, we align the entire marketing strategy around it — not around a generic template.
What we do
Strengthen your search presence so Manhattan patients actively looking for a surgeon find you first.
Expertise alone doesn't win patients in a market as sophisticated as New York City — it must be communicated. We develop content that demonstrates your clinical knowledge, earns patient trust, and establishes your practice as the authoritative voice in aesthetic surgery.
Cut through the noise of a crowded digital landscape with precisely targeted ad campaigns that bring qualified surgical prospects directly to your site.
Engage with your audience and enhance your brand presence on social media platforms.
Reduce administrative friction and give your patient relationships the attention they deserve with our advanced CRM solution built for high-volume surgical practices.
Cut through the noise of a crowded digital landscape with precisely targeted ad campaigns that bring qualified surgical prospects directly to your site.
Plastic Surgery SEO
Strengthen your search presence so Manhattan patients actively looking for a surgeon find you first.
Plastic Surgery Website
Expertise alone doesn't win patients in a market as sophisticated as New York City — it must be communicated. We develop content that demonstrates your clinical knowledge, earns patient trust, and establishes your practice as the authoritative voice in aesthetic surgery.
Plastic Surgery Paid Ads
Cut through the noise of a crowded digital landscape with precisely targeted ad campaigns that bring qualified surgical prospects directly to your site.
Social Media Management
Engage with your audience and enhance your brand presence on social media platforms.
Plastic Surgery CRM
Reduce administrative friction and give your patient relationships the attention they deserve with our advanced CRM solution built for high-volume surgical practices.
Email Marketing
Cut through the noise of a crowded digital landscape with precisely targeted ad campaigns that bring qualified surgical prospects directly to your site.
Your EMR is the operational core of your practice — and KloudMD™, our proprietary CRM, is engineered to work with it, not around it. Rather than forcing your team into awkward workarounds, we've built deep, reliable connectivity with the clinical systems plastic surgeons rely on most, so your workflow stays intact and your data stays synced.
Proprietary CRM, No White Label
PilotPractice is a technology-first agency in every sense. We don't resell generic, white-label platforms — we've built and own a custom, proprietary system designed specifically for the high-touch demands of plastic surgery practices, from first inquiry through post-op follow-up.
HIPAA-First Security
Every patient interaction processed through our platform is protected by ironclad encryption that exceeds both SOC 2 and HIPAA standards — keeping your clinical data secure and your patients' privacy fully protected.
Uninterrupted Practice Operations
Our "Zero-Friction" architecture means no downtime for your front desk, no disrupted patient flows, and no surprise "integration fees" when connecting to your existing software.
Unified Ecosystem Support
Forget the finger-pointing between software vendors. Our team provides direct, coordinated support to ensure your CRM and Practice Management System play perfectly together.
We build on official API frameworks, ensuring your integration holds firm and your client data stays perfectly synced — whether your booking software pushes an update or you expand to an additional location across town.
Manhattan patients researching procedures often want immediate answers, not a callback form. Our system lets them text your practice directly, request surgical consultations, and inquire about specific procedures like breast augmentation, rhinoplasty, or body contouring in real time — turning browsing intent into booked consultations.
By removing friction from the initial patient inquiry and automating the follow-up sequence, we keep your consultation room consistently active and your surgical OR running at peak capacity.
Facebook Ad Retargeting
Monthly Email Blast
Leading plastic surgery practices in Manhattan trust PilotPractice for their marketing
Novi, MI Lead Surgeon: Dr. Gregory Lakin, M.D.
The Challenge:
Illuum was delivering world-class surgeries — including their signature Silhouetch℠ High-Definition Liposuction — but their digital footprint failed to reflect that clinical excellence or capture the high-intent aesthetic market in Michigan.
Founder and Novi, MI Lead Surgeon
$1M+ Annual Revenue Growth:
Directly attributed to optimized digital acquisition channels.
790% Traffic Explosion: We took Illuum from local obscurity to a digital powerhouse in just 12 months.
300% Conversion Boost: By overhauling landing pages for high-value procedures (Mommy Makeovers, BBLs, and Tummy Tucks) and implementing the KloudMD™ CRM to ensure no lead was left behind.
Founder and Novi, MI Lead Surgeon
These keywords deliver your practice a steady, ongoing stream of high-intent patients.
Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:
Just Go Lipo
We've been working with PilotPractice for over three years, ever since we opened our practice in Arizona. They've been incredibly helpful in growing our business through our website, organic traffic, PPC, and SEO. They're always responsive and dedicated to meeting our needs.
Results are the foundation of our partnership. Because PilotPractice works exclusively with healthcare practices, your growth isn't one priority among many — it's the only one. We're committed to delivering the precision marketing your specialty demands and building a relationship that compounds over time.
Plastic Surgery Brands
Built and Thriving.
Ad Spend Successfully
Managed Annually
Plastic Surgery Keywords on the
First Page
In Manhattan's hyper-competitive aesthetic market, your website signals your caliber before a patient ever contacts you. A dated design, poor mobile performance, or a checkout experience that feels anything less than luxury will send high-value patients straight to a competitor down the street. A truly high-converting site builds trust on first impression, displays stunning before-and-after galleries, and offers a frictionless path to requesting a consultation.
We build premium, conversion-optimized websites in 4–6 weeks. We move at light speed to ensure your practice has a world-class digital presence without the long delays typical of other agencies.
Our standard website setup is $5,000. This includes a complete redesign of your site and a transformation of your intake pages, ensuring your practice projects a professional, high-end image that matches the quality of your surgical results.
You don't have to wait for the website to be finished to see results. We typically launch your Google Ads campaigns after just 2 weeks, allowing you to start generating high-intent leads for surgical consultations while we finalize your full site build.
We provide the high-quality leads and the platform to manage them, but your front desk team is the key to booking the surgery. We provide every team member with their own KloudMD credentials so they can track, manage, and follow up with leads effectively to maximize your booking rate.
Yes, our proprietary CRM, KloudMD, is a core component of our service. It's specifically engineered for plastic surgery workflows, including features like photo upload capabilities for virtual consultations and automated follow-ups for high-value surgical leads.
We act as a dedicated growth partner for your practice. While we don't offer 24/7 on-demand phone support, we provide consistent assistance through our account managers and scheduled strategy meetings to ensure your campaigns are always performing at their peak.
Yes. Through our integrated CRM, we track every inquiry from the first click to the first appointment, ensuring no patient falls through the cracks.
Absolutely. We specialize in cross-promotional strategies that help plastic surgery practices scale their non-surgical revenue. Whether it's Botox, fillers, or laser treatments, we build specific funnels to keep your MedSpa chairs full and your surgical pipeline steady.
Our onboarding is thorough and efficient. We start by collecting your technical credentials and business documentation (like your EIN for Google verification). We then initiate your Google Ads within the first two weeks, followed by the launch of your new website by week six.
Yes. Whether you are adding a new surgeon, opening a second location, or launching a new service line like medical weight loss (GLP-1), our marketing framework and KloudMD CRM are designed to scale alongside your practice.
PilotPractice's plastic surgery marketing specialists understand that succeeding in Manhattan requires more than broad tactics — it requires deeply personalized strategies shaped around your specific practice, your procedures, and the expectations of New York patients.
Book a Demo
Our Integrated CRM for Plastic Surgery Practices
KloudMD™ is a powerful lead management system specifically engineered to streamline the operations of high-volume plastic and reconstructive surgery centers. With features tailored to the aesthetic journey, it includes specialized consultation scheduling, digital patient intake with photo upload capabilities, and a secure portal for sensitive clinical communications. By automating administrative tasks—like sending pre-op instructions, managing surgical waitlists, and coordinating post-op follow-ups—KloudMD™ helps practices enhance the patient experience, manage high-value leads efficiently, and focus on providing top-tier surgical results. Whether you’re aiming to increase your volume for signature procedures like Mommy Makeovers and Rhinoplasty, improve the conversion of elective consultations, or scale your practice across multiple surgical suites, KloudMD™ is the ideal solution for optimizing your workflow and boosting patient conversion rates.
Serving Plastic Surgery practices across Manhattan and the surrounding area. Reach out and let’s grow your practice.
1325 Avenue of the Americas, 27th and 28th Floors, New York, NY 10019
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