Performance Marketing Agency
for Plastic and Cosmetic Surgeons in Indianapolis, IN

Book a Demo
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Dr. Gregory Lakin, M.D. Founder and Plastic Surgeon,
Illuum, Novi, MI

The only marketing agency 100% specialized in plastic surgeons

Plastic Surgery Websites That Bring Patients

Driving Results for the Best in Plastic Surgery

Indianapolis Practices That Trust PilotPractice as Their Growth Partner

Dr. Jason Mussman

Regency Specialties

Dr. Victoria Veytsman, DDS

Cosmetic Dental Studios
NYC & Beverly Hills

Dr. Morad Askari

Revive Plastic Surgery

Dr. Ann Jayaram

Ellevate MD

Dr. Samir S. Rao

CPS Docs

Dr. Juan Gargiulio

Age Focus Cosmetic Surgery

Google Ads for Plastic Surgeons

No two plastic surgeons practice alike — and at PilotPractice, we build marketing strategies that reflect exactly that. Whether your Indianapolis practice leads with facial rejuvenation, body contouring, breast procedures, or men's aesthetic surgery, we craft a focused approach designed to fill your schedule with the specific cases you actually want to perform.

For some surgeons, the priority is spending more time in the OR doing the work they love most. For others, it comes down to protecting margin and doubling down on the most profitable procedure mix. Whatever drives your goals, we align the strategy around them — not around a generic playbook.

Mommy Makeover Google Ads
Tummy Tuck Google Ads
Blepharoplasty Google Ads
Book a Demo

What we do

Unlock Practice Growth with Our Proven Plastic Surgery Blueprint

Plastic Surgery SEO

Strengthen your search visibility so Indianapolis-area patients find your practice before your competitors.

Plastic Surgery Website

Thought leadership matters in a market as medically active as Indianapolis. We develop compelling content that spotlights your clinical expertise, earns patient trust, and establishes your practice as the go-to authority in aesthetic surgery across the region.

Plastic Surgery Paid Ads

Put your ad spend to work with precisely targeted campaigns that bring high-intent surgical prospects directly to your website.

Social Media Management

Engage with your audience and enhance your brand presence on social media platforms.

Plastic Surgery CRM

Simplify your day-to-day operations and elevate every stage of the patient journey with a CRM platform built for practices like yours.

Email Marketing

Put your ad spend to work with precisely targeted campaigns that bring high-intent surgical prospects directly to your website.

Plastic Surgery SEO

Strengthen your search visibility so Indianapolis-area patients find your practice before your competitors.

Plastic Surgery Website

Thought leadership matters in a market as medically active as Indianapolis. We develop compelling content that spotlights your clinical expertise, earns patient trust, and establishes your practice as the go-to authority in aesthetic surgery across the region.

Plastic Surgery Paid Ads

Put your ad spend to work with precisely targeted campaigns that bring high-intent surgical prospects directly to your website.

Social Media Management

Engage with your audience and enhance your brand presence on social media platforms.

Plastic Surgery CRM

Simplify your day-to-day operations and elevate every stage of the patient journey with a CRM platform built for practices like yours.

Email Marketing

Put your ad spend to work with precisely targeted campaigns that bring high-intent surgical prospects directly to your website.

Book a Demo

Our Proprietary CRM is Officially Authorized to Integrate with all EMRs

We know your EMR is the heartbeat of your practice. That's why KloudMD™, our proprietary CRM, isn't just another software layer—it's a powerful extension of your existing clinical workflow. We've moved beyond "workarounds" to provide deep, reliable connectivity with the systems plastic surgeons use most.

IDEXX Neo Banner
AdvancedMD Banner
Advantage+ Banner
Athena Health Banner
Clooud 9 Software Banner
AVI mark Banner
Booker by Mindbody Banner
Carestream Dental Banner
ClienTrax Banner
Complete Clinic Software Banner
Compulink Banner
Pulse Banner
Curve Dental Banner
Day Smart Vet Banner
Dental EMR Banner
Denticon Cloud Based Practice Management Software Banner
DentiMax Banner
Dentrix Ascend Banner
Dentrix Banner
Dolphin Imaging & Management Solutions Banner
Dr Chrono by Ever Health Banner
DSN Banner
DVMAX Banner
Eagle soft a Patterson Technology Banner
Easy Dental Banner
E Clinical Works Banner
EDDSON Banner
Eyefinity a vsp vision company Banner
EZY Vet Banner
Fuse Banner
Hospital & Veterinary Management System Banner
Impromed Banner
Infinite VT Banner
Intravet a Patterson Technology Banner
Mac Practice Banner
Maximeyes Banner
Mind Body Banner
ModMed Banner
Na Vetor a Patterson Technology Banner
Nextech Banner
Nextgen Healthcare Banner
Crossfire Banner
Link Software for Optometry Banner
OMSVISION Banner
Open Dental Software Banner
Ortho2 Banner
Practice Web Helping Dentists Thrive! Banner
Provet Cloud Banner
Totalmd Banner
TRAKnet Powered by NEMO Health Banner

Proprietary CRM, No White Label

At PilotPractice, technology drives everything we do. Rather than reselling generic white-label tools, we engineered a custom-built, proprietary platform from scratch — one designed specifically for the high-touch, high-stakes demands of running a plastic surgery practice.

HIPAA-First Security

Every patient interaction is handled with ironclad encryption, exceeding SOC 2 and HIPAA standards to keep your practice's clinical data and your patients' privacy safe.

Uninterrupted Practice Operations

Our "Zero-Friction" architecture means no downtime for your front desk, no disrupted patient flows, and no surprise "integration fees" when connecting to your existing software.

Unified Ecosystem Support

Forget the finger-pointing between software vendors. Our team provides direct, coordinated support to ensure your CRM and Practice Management System play perfectly together.

Future-Proof APIs

Future-Proof APIs

Official API frameworks form the foundation of every integration we build, so your data stays synced and your connections stay stable whether your booking software pushes an update or you open a second Indianapolis-area location.

Book a Demo

See if Your Electronic Medical Record (EMR)
Integrates With Our System (CRM)

Keep your system. Lose the busywork

Everything You Need to Take the
Busywork Off Your Team’s Plate

Online Booking
Lead Volume
Missed Calls
Ad Performance
Google Reviews Management
Most Requested Procedures
Messaging
Reminders
Review Requests
Patient Intake Forms
Centralized Patient Records
Appointment Deposits
Scheduling
Online Booking
Marketing Performance
Lead Volume
Missed Calls
Ad Performance
Google Reviews Management
Most Requested Procedures
platform
Communications
Messaging
Reminders
Review Requests
Forms
Patient Intake Forms
Centralized Patient Records
Payments
Appointment Deposits

We Know the Plastic Surgery Industry Inside and Out

We specialize in marketing high-ticket procedures.
Liposuction
Gynecomastia
Breast Augmentation
Facelift
Awake Procedures
Tummy Tuck
Mommy Makeover
Liposuction
Gynecomastia
Breast Augmentation
Facelift
Awake Procedures
Tummy Tuck
Mommy Makeover
Liposuction
Gynecomastia
Breast Augmentation
Facelift
Awake Procedures
Tummy Tuck
Mommy Makeover

Fill Your Calendar with Our Proprietary
Plastic Surgery Lead Management System (CRM)

Turn casual website visitors into booked surgical consultations without friction. Our system lets prospective patients text your practice directly, submit consultation requests, and ask about specific procedures — breast augmentation, rhinoplasty, body contouring, and more — all in real time.

When the first inquiry is effortless and every follow-up is automated, your consultation room stays active and your surgical OR schedule runs at peak capacity — exactly where you want it.

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Collect Patient Information

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1-Click Digital Intake Forms

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Automated SMS & Email Follow-Ups

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Transparent Out-of-Pocket Pricing

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Instant Surgical Estimates

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Call Tracking & Recording

Social Media Marketing for Plastic Surgeons

We run your social media. You focus on your patients.

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Monthly Newsletter, FB ads
Retarget and Re-engage

Facebook Ad Retargeting

Monthly Email Blast

Click Here
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Real Results from Real Plastic Surgeons

Leading plastic surgery clinics in Indianapolis trust PilotPractice to power their marketing

Illuum Cosmetic Surgery Case Study

Novi, MI Lead Surgeon: Dr. Gregory Lakin, M.D.

The Challenge:

Illuum was performing world-class surgeries—including their signature Silhouetch℠ High-Definition Liposuction—but their digital presence wasn't reflecting their clinical excellence or capturing the high-intent aesthetic market in Michigan.

Dr. Gregory Lakin, M.D.

Founder and Novi, MI Lead Surgeon

The Results:

$1M+ Annual Revenue Growth:
Directly attributed to optimized digital acquisition channels.

790% Traffic Explosion: We took Illuum from local obscurity to a digital powerhouse in just 12 months.

300% Conversion Boost: By overhauling landing pages for high-value procedures (Mommy Makeovers, BBLs, and Tummy Tucks) and implementing the KloudMD™ CRM to ensure no lead was left behind.

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Dr. Gregory Lakin, M.D.

Founder and Novi, MI Lead Surgeon

SEO Case Study: Plastic Surgery Practice Ranks For Top Surgery Keywords

  • Breast Implant Removal in Philadelphia | Ranks #1
  • Gynecomastia in Philadelphia | Ranks #1
  • Breast Augmentation in Philadelphia | Ranks #3
  • Liposuction in Philadelphia | Ranks #2
  • Plastic Surgeon in Philadelphia | Ranks #3

These keywords deliver a steady, reliable stream of patients to the practice month after month.

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Reporting, All in One Place

Get a 360-degree view of your practice’s growth. Monitor your lead flow, ad spend, and online reputation through a single dashboard that integrates:

  • Paid Media: Meta & Google Ads
    performance.
  • SEO Health: Google Search
    Console & Analytics.
  • Practice Vitals: Lead volume,
    missed calls, and patient reviews.
Book a Demo

Why Top Plastic Surgery Practices
Trust Pilotpractice

Plastic Surgery Marketing Experts

Rhinoplasty campaigns are not the same as body contouring campaigns — and at PilotPractice, we know the difference. Our team brings genuine depth in aesthetic procedure marketing, patient decision psychology, and the competitive dynamics of markets like Indianapolis, where healthcare is a dominant industry. Every campaign we build is designed exclusively for plastic surgery practices.

Transparent Reporting, Clear ROI

You will always know where your dollars are going and what they are returning. We deliver transparent reporting that breaks down exactly how your investment is allocated and the outcomes it produces, with every recommendation grounded in rigorous data analysis to maximize ROI.

Custom Strategies for Plastic Surgeons

A luxury boutique practice in Carmel, Indiana has different marketing needs than a high-volume surgical center near the Indiana University Health corridor. No two practices are the same — and your marketing shouldn't be either. We design campaigns tailored to your specific procedures, patient demographics, and growth ambitions, whatever shape they take.

Lead Management Designed for Aesthetic Practices

In aesthetic medicine, the window between a patient's first inquiry and a booked consultation closes fast. Our plastic surgery marketing solutions include automated lead management systems that capture inquiries, nurture them with email and SMS, and help your team respond fast. This ensures fewer lost leads and more booked consultations.

Plastic Surgery Marketing Experts

Rhinoplasty campaigns are not the same as body contouring campaigns — and at PilotPractice, we know the difference. Our team brings genuine depth in aesthetic procedure marketing, patient decision psychology, and the competitive dynamics of markets like Indianapolis, where healthcare is a dominant industry. Every campaign we build is designed exclusively for plastic surgery practices.

Transparent Reporting, Clear ROI

You will always know where your dollars are going and what they are returning. We deliver transparent reporting that breaks down exactly how your investment is allocated and the outcomes it produces, with every recommendation grounded in rigorous data analysis to maximize ROI.

Custom Strategies for Plastic Surgeons

A luxury boutique practice in Carmel, Indiana has different marketing needs than a high-volume surgical center near the Indiana University Health corridor. No two practices are the same — and your marketing shouldn't be either. We design campaigns tailored to your specific procedures, patient demographics, and growth ambitions, whatever shape they take.

Lead Management Designed for Aesthetic Practices

In aesthetic medicine, the window between a patient's first inquiry and a booked consultation closes fast. Our plastic surgery marketing solutions include automated lead management systems that capture inquiries, nurture them with email and SMS, and help your team respond fast. This ensures fewer lost leads and more booked consultations.

Book a Demo
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Dr. Navjot Singh

Just Go Lipo

We've been working with PilotPractice for over three years, ever since we opened our practice in Arizona. They've been incredibly helpful in growing our business through our website, organic traffic, PPC, and SEO. They're always responsive and dedicated to meeting our needs.

Plastic Surgery
Marketing Experts

Healthcare practices are the only clients we serve — which means your growth is never competing for attention against a retail brand or a law firm. Our relationship is built on results, and we are committed to building a partnership by delivering the precision marketing your specialty requires.

100+

Plastic Surgery Brands
Built and Thriving.

10M+

Ad Spend Successfully
Managed Annually

3500+

Plastic Surgery Keywords on the
First Page

The Growing Plastic Surgery Industry
& The Need for a Strong Online Presence

Industry Overview

The plastic surgery market is rapidly growing, expected to exceed $100 billion by 2030. With over 15 million procedures performed annually in the U.S., demand for both cosmetic and reconstructive surgeries is on the rise.The increase in minimally invasive treatments like tox and fillers iscontributing to the market’s expansion. However, this growth has led to intense competition. More practices are entering the market, making patient acquisition and retention more challenging. Patients have many ...
Read more

Why a Strong Online Presence is Crucial

Patients research online first, with over 77% searching for a surgeon before booking an appointment. Reviews matter—91% of patients read them before choosing a provider. Social media is just as important, as 70% of patients follow practices on Instagram, and v...
Read more

Marketing Agency for
Plastic Surgeons, The FAQs

Do I need a new website for my plastic surgery practice?

In the aesthetic industry, your website is your digital storefront. If your current site feels dated, isn't mobile-friendly, or lacks a high-end, luxurious feel, you are losing patients to competitors. A high-converting site must build immediate trust, showcase beautiful galleries, and offer a seamless intake flow for consultation requests.

How long does PilotPractice take to build a website?

We build premium, conversion-optimized websites in 4–6 weeks. We move at light speed to ensure your practice has a world-class digital presence without the long delays typical of other agencies.

How much is a new website going to cost me?

Our standard website setup is $5,000. This includes a complete redesign of your site and a transformation of your intake pages, ensuring your practice projects a professional, high-end image that matches the quality of your surgical results.

How long before marketing campaigns bring more patients?

You don't have to wait for the website to be finished to see results. We typically launch your Google Ads campaigns after just 2 weeks, allowing you to start generating high-intent leads for surgical consultations while we finalize your full site build.

Will PilotPractice handle all my marketing leads?

We provide the high-quality leads and the platform to manage them, but your front desk team is the key to booking the surgery. We provide every team member with their own KloudMD credentials so they can track, manage, and follow up with leads effectively to maximize your booking rate.

Is your CRM included in your marketing package?

Yes, our proprietary CRM, KloudMD, is a core component of our service. It's specifically engineered for plastic surgery workflows, including features like photo upload capabilities for virtual consultations and automated follow-ups for high-value surgical leads.

Is PilotPractice always available to assist my team?

We act as a dedicated growth partner for your practice. While we don't offer 24/7 on-demand phone support, we provide consistent assistance through our account managers and scheduled strategy meetings to ensure your campaigns are always performing at their peak.

What is the onboarding process like with PilotPractice?

Yes. Through our integrated CRM, we track every inquiry from the first click to the first appointment, ensuring no patient falls through the cracks.

Can you also help us grow our MedSpa services?

Absolutely. We specialize in cross-promotional strategies that help plastic surgery practices scale their non-surgical revenue. Whether it's Botox, fillers, or laser treatments, we build specific funnels to keep your MedSpa chairs full and your surgical pipeline steady.

What is the onboarding process like?

Our onboarding is thorough and efficient. We start by collecting your technical credentials and business documentation (like your EIN for Google verification). We then initiate your Google Ads within the first two weeks, followed by the launch of your new website by week six.

Can you help expand into other services?

Yes. Whether you are adding a new surgeon, opening a second location, or launching a new service line like medical weight loss (GLP-1), our marketing framework and KloudMD CRM are designed to scale alongside your practice.

Ready to Grow Your Plastic Surgery Practice?

The plastic surgery marketing specialists at PilotPractice bring the kind of hands-on expertise that translates directly into practice growth — building personalized strategies shaped around what makes your Indianapolis practice distinct.

Book a Demo
Real Client Testimonial
PilotPractice in Action
KloudMD Dashboard

Discover KloudMD

Our Integrated CRM for Plastic Surgery Practices

KloudMD™ is a powerful lead management system specifically engineered to streamline the operations of high-volume plastic and reconstructive surgery centers. With features tailored to the aesthetic journey, it includes specialized consultation scheduling, digital patient intake with photo upload capabilities, and a secure portal for sensitive clinical communications. By automating administrative tasks—like sending pre-op instructions, managing surgical waitlists, and coordinating post-op follow-ups—KloudMD™ helps practices enhance the patient experience, manage high-value leads efficiently, and focus on providing top-tier surgical results. Whether you're aiming to increase your volume for signature procedures like Mommy Makeovers and Rhinoplasty, improve the conversion of elective consultations, or scale your practice across multiple surgical suites, KloudMD™ is the ideal solution for optimizing your workflow and boosting patient conversion rates.

Your Plastic Surgery Marketing Partner in Indianapolis, IN

Serving Plastic Surgery practices across Indianapolis and the surrounding area. Reach out and let’s grow your practice.

3815 River Crossing Pkwy #100, Indianapolis, IN 46240
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Precision Marketing. Proprietary CRM. Proven Success.

Turn every call into a booked visit